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yyyyyy x. yyyyyy                                0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                                                                        (xxx-xxx-xxxx •


results-driven professional eager to apply proven marketing, research, and strategic analysis talents,

as well as solid training / development and team building abilities, toward maximizing a company s success.




         offer over 10 years of progressive, cross-functional training / development, sales / marketing, and program management roles to include success within multiple strategic analysis, business relations, and customer service capacities.

         expert at researching and analyzing trends and performance metrics to determine optimal marketing strategies.

         skillful at defining critical tactics for capturing new business and achieving solid leveraging in highly competitive markets.

         effectively interface with all business representatives through to executive level.

         adept at cultivating a strong brand image with high standards in quality and service.

         contribute excellent problem-solving techniques and interpersonal relations talents to support marketing goals.


key professional accomplishments


ø achieved a marketing excel award in march 2008 and 2009 which was given to the top 1% of marketers for excellence in cv speaker training and neurobiology of depression project management.

ø honored with award of excellence by executives in july 2005 for superior speaker strategy execution.

ø attained teammate of the year honors in december 2003 within an indianapolis district.

ø recognized as 1 of 4 sales representatives selected to represent 150 members of the national primary care sales force in quarterly neuroscience strategy meetings from november 2001 to december 2003.

ø represented district at the regional level as a zyprexa product champion from september 2000 to december 2003 to include attaining national recognition for the development of a zyprexa motivation kit.


professional synopsis


eli lilly and company

indianapolis, in

1999 c present


west area program specialist effient brand team                                                                                                              2008 c present


key accomplishments

ø strategically steered peer-to-peer training materials development for new sales representatives in 3- and 9-month sessions.

ø successfully selected and managed the west area s peer-to-peer champion team.


         maximize brand message, development, and implementation of results-focused west area peer-to-peer programming strategy to include mentoring cardiovascular speakers, analyzing effectiveness of initiatives, and directing sales training / coaching efforts.

         drive organizational success by developing critical position outlines and gaining alignment from senior management and partner companies, along with creating area programming plans for 2 sales directors, 20 district managers, and over 200 sales representatives.

         expertly analyze plans utilizing field ride notes, evaluations, and business acumen tools, as well as directing all-inclusive speaker allocation / alignment, providing tactical guidance, and managing a $2.5-million programming budget.

         contribute strong interpersonal relations skills instrumental in coaching and training over 180 thought leaders and speakers.


peer-to-peer marketing professional effient brand team                                                                                                                      2008


key accomplishments

ø achieved 90% attendee ratings of excellent through five personally managed speaker trainings.

ø increased speaker training attendance 100% which allowed brand team to meet all instructional goals.


         applied dynamic leadership talents toward managing a peer-to-peer marketing plan to include comprehensive selection / training for 5 speaker trainings and 600 cardiovascular speakers, as well as creating selection strategy and sales force communication plans.

         demonstrated creative proficiencies to develop innovative promotional program evaluation and sales representative recognition programs which ensured effective alignment of brand messages at launch.


yyyyyy x. yyyyyy

                                                                                                                                                                                (xxx-xxx-xxxx • page two


professional synopsis (continued)


eli lilly and company (continued)

indianapolis, in

1999 c present


psychiatry marketing professional cymbalta brand team                                                                                                        2006 c 2008


key accomplishments

ø effectively managed a neurobiology of depression ii project to include all content development, speaker training / management, sales force training, and implementation of programs across 150 cities.

ø created unique psychiatry promotional slide kit messages for 2007 and 2008.


         utilized broad scope of industry knowledge to develop a cross-functional peer-to-peer marketing plan to include handling solutions-driven tactics implementation, thought leader development / management, sales force communications, and strategic analysis activities.

         optimized team-led coordination efforts to attain brand priorities among a $20-million budget with the development of 2007 and 2008 psychiatry marketing plans, as well as managing, implementing, and analyzing 2006, 2007, and 2008 tactics.

         supervised over 250 psychiatry promotional speakers to include participating in the strategic management of an advisory board.

         proficiently oversaw an anatomical travelogue, inc. (ati) depression book and website to include renegotiation of project terms / deliverables and selection / management of scientific advisory board and content writer.


senior marketing associate cymbalta brand team                                                                                                                    2004 c 2005


key accomplishments

ø directed and supervised 7 national speaker trainings and 8 web conferences for 700 major depressive disorder speakers, as well as overseeing 3 national trainings and 6 web conferences for 150 diabetic peripheral neuropathic pain speakers.

ø created strong strategies for launch of cymbalta among 2 major indications which supported 1st quarter sales of $63 million.


         spearheaded strategy, selection, training, development, and communications efforts for 150 diabetic peripheral neuropathic pain and 700 major depressive disorder speakers to include coordinating tactics with brand directors / managers.

         networked among executive-level management, brand teams, and 850 speakers, as well as cost-effectively managing a $10-million budget.


senior primary care sales representative                                                                                                                                      2000 c 2003


key accomplishments

ø consistently recognized within the top 20% of nationwide sales by exceeding all targeted goals, along with attaining a top 10% ranking for the 2003 launch of a new product.


         built profitable relationships with 120 primary care clients to include presenting medical information across 5 disease states and 5 products.


neuroscience sales representative                                                                                                                                                 1999 c 2000


key accomplishments

ø attained 10 / 256 ranking for key product sales in 2000, as well as increasing national ranking by 61 spots upon territory entrance.


         demonstrated sharp prospecting talents toward driving sales success, along with aggressively developing high-volume accounts with 110 psychiatrists within competitive business territories and presenting up-to-date medical data across 3 disease states and 2 products.

         conducted key product and marketing analysis / evaluation to implement strategic business plans which were instrumental in generating new business opportunities for continued marketplace dominance.




master of arts in strategic public relations (4.0 gpa)                                                                      university of southern california


bachelor of science in business marketing and management (dual majors 3.9 gpa)                                               indiana university


extensive economic and european culture coursework (4.0 gpa)                                                                  university of maastricht

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