results-driven and solutions-focused leader eager to contribute proven

project management, sales / marketing, business development, and client relations talents

toward actively supporting an employer in maximizing profits for continued organizational success.

 

profile

 

ø  utilize exceptional sales presentation abilities, strategic negotiations skills, and successful interpersonal relationship-building techniques to maximize profits.

ø  excel in building critical client relationships and professional networks.

ø  optimally develop and implement strategic sales / marketing endeavors, including successfully organizing and managing all brand promotional activities and special events programming.

ø  actively communicate a company s vision, value, and goals in order to profitably ensure both a consistently successful operational performance and a continually satisfied and loyal customer base.

ø  adept at setting strategic business goals and developing tactical action plans, along with consistently demonstrating outstanding self-reliance toward achieving excellence in all professional endeavors.

 

professional experience

 

director of interactive marketing / interactive project manager

 

key business achievements

     strategically contributed to the creative direction of all interactive projects, along with providing necessary digital media and web 2.0 subject-matter expertise and education to the entire agency and all clients.

 

ø  optimized operational success by strategically performing hands-on management and direction of all interactive projects within a full-service, integrated marketing and advertising agency serving fortune 500 companies and entrepreneurial start-ups.

ø  cohesively oversaw multiple web development / application projects simultaneously to ensure on-time and on-budget project delivery, including supervising necessary rfp processes for all web-based projects.

ø  effectively managed e-mail marketing campaigns and web analytics for various clients and agency-based needs, as well as contributing strategic guidance for all online marketing initiatives.

ø  profitably negotiated and directed the technology vendors and corresponding project activities, along with serving as a proactive liaison between agency, technology vendors, and clients.

 

director of emedia

 

key business achievements

     successfully produced a 60% increase in overall web-based revenue within seven magazines focusing on retail, music education, and corporate events.

     created a 50% reduction in production time for e-mail campaigns and content updates to allow for further operational streamlining.

 

ø  maximized b2b magazine publishing success through dynamic management of web strategy, web projects, web-based revenue, and web production staff, including performing all essential organizational research and negotiations to consistently drive corporate sales.

ø  led the deployment of a new content-management system utilized within all company web sites, along with developing a resourceful online advertising inventory for each individual publication s web site.

ø  actively developed new business opportunities for continued marketplace presence by attending various trade shows, as well as implementing tactical telephone and e-mail cold calling.

ø  created dynamically effective training programs for print ad representatives designed for further understanding of web-based ad inventory sales and to provide consistency within business operations.

 

 

professional experience (continued)

 

director of internet marketing & sales

 

key business achievements

     achieved an increase in web revenue in target areas by 20% within the first year of employment.

     optimally expanded a top-earning web advertising program from one to all six corporate stations.

     successfully directed the development of a winning proposal within a national company contest, including beating out top-tier markets in new york city, los angeles, and chicago.

     profitably developed the company s first successful streaming radio advertising packages.

 

ø  demonstrated extensive sales and marketing expertise through the profitable management of online advertising revenue and web site content for six corporate-owned cleveland-based radio stations, including supervising a dynamic web production team.

ø  performed comprehensive web advertising training for radio sales representatives, along with providing supportive coaching and developing positive personnel relationships with a high-performance sales staff within an online marketing department.

ø  proactively scheduled, approved, and evaluated all e-mail campaigns to ensure cohesiveness with the company s overall vision, values, and goals.

 

marketing manager / publisher / business development director / owner

 

key business achievements

     increased sales by 30% each consecutive year since business start-up.

     developed business from $1,000 revenue to over $45,000 in profits per month.

     successfully built and maintained viable relationships with over 100 bridal retailers.

     attained a 15% increase in the number of advertisers within the company s first year by optimally leveraging key existing relationships.

 

ø  spearheaded the development of a start-up international wedding and bridal attire outlet (formerly known as bridalgown.net) which served both retailers and manufacturers and was successfully sold for profit.

ø  optimally oversaw comprehensive business aspects, including sourcing inventory, establishing vendor relationships, designing workflows, directing finances, and hiring and managing staff.

ø  strategically initiated all business development ventures, along with effectively performing necessary marketing and advertising activities to establish a solid clientele and achieve continual operational growth.

ø  profitably acquired the national directory of bridal suppliers the yellow pages for bridal retailers from its founder, along with directing all subsequent advertising sales, publishing, production, and nationwide distribution efforts.

ø  utilized presence at industry trade shows to consistently develop new business opportunities for directory and liquidation operations.

ø  developed a creative retailer portal for shop owners to buy and sell hard-to-find inventory items.

 

~ additional professional roles held prior to 1998 ~

 

education and technical proficiencies

 

master of business administration / pmp (in progress)                                                      devry university

graphic design certification                                                                           polaris adult career center

bachelor s degree in marketing                                                                              john carroll university

 

microsoft office (word, excel, outlook) • microsoft project • frontpage • adobe photoshop • indesign

quark • dreamweaver • google analytics • urchin • webtrends • ebay• marketworks • andale • adsense

adwords • adbutler • attask project management • blogspot • wordpress • content-management systems