yyyyyy x. yyyyyy                                                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx

abc@xyz.com

 

objective

driven individual eager to contribute dynamic marketing, copy writing, design, strategic planning and project management skills in a challenging assignment.

 

core competencies

ø  b.a., communications/mass media.

ø  upcoming m.s., organizational communications.

ø  expertise in all facets of copy writing, corporate communications, design and project management.

ø  knowledgeable in all facets of web design/content, financial communications and group communication dynamics.

ø  background built in newspaper and radio sectors.

ø  record of promotion to assignments of increasing responsibility and authority.

ø  in-depth experience in advertising and promotion.

ø  comprehensive understanding of business and operations management.

ø  adept in relationship development and facilitating repeat business.

ø  proven accomplishments in building market share and recognition.

ø  notable presenter, facilitator and speaker.

ø  outstanding capacity in customer service.

ø  well-organized multi-tasker with strong detail orientation.

 

career experience

philadelphia media holdings llc, philadelphia, pa                                                                    2005 - present

senior account executive

       recruited to provide advertising and promotional initiatives for thephiladelphiaenquirerdailynews&philly.com web site.

       oversee print and on-line campaigns.

       perform extensive writing, editing and proof-reading of marketing materials.

       conduct client needs analysis, demographic/market research and negotiation.

       design and deliver well-received multi-media presentations.

       exercise broad-based project management leadership encompassing consensus building, roi, marketing effectiveness and major account reports.

       spearhead planning and completion of major advertising sections.

 

viacom, philadelphia, pa                                                                                                              2003 - 2005

advertising account executive (2004-2005)

       promoted to develop new advertising business.

       designed and implemented innovative marketing plans utilizing ratings, reach, frequency and target demographic data.

       oversaw media scheduling, identification of decision-makers and relationship building.

       tasked to copy write, edit and proof broadcast material.

       achieved monthly objectives on a consistent basis.

 

- continued -

yyyyyy x. yyyyyy

page two

 

 

 

national advertising coordinator (2003-2004)

       retained to develop relationships with representative firms and advertising agencies.

       coordinated execution of multiple advertising campaigns.

       originated financial, marketing and budgeting reports.

 

cox communications, philadelphia, pa                                                                                          2002 - 2003

telerep

       designated to represent 20 national markets in sale of television air time to advertising agencies.

       successfully negotiated rates and schedules.

       played key role in media plan development.

 

fox television network, philadelphia, pa                                                                                                dates

assistant to assignment editor, wtxf-tv

       selected to research and source news stories for 10 o clock news segment.

       provided support for live and remote broadcasts.

       authored script material.

 

 

education

rowan university, glassboro, nj

bachelor of arts, communications/mass media, date

 

name of university, location

master of science, organizational communications, expected graduation date

 

 

yyyyyy x. yyyyyy                                                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx

abc@xyz.com

 

 

 

 

cover letter text

 

date

 

 

 

hiring agent name

title

company name

address

city, state   zip code

 

dear                   :

 

i am currently seeking a challenging career opportunity in a marketing capacity and am submitting my resume for your review.  in advance, i thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include a b.a., communications/mass media, an upcoming m.s., organizational communications, and over six years of relevant experience in the publication and broadcast media sectors.  to complement this background, i possess demonstrated expertise in advertising, promotion, media planning, copywriting, trend analysis and account management, as well as strong analytical, problem-solving and managerial capabilities.  as an employee, you will find me to be an enthusiastic and disciplined team player, committed to supporting you in achieving your objectives through superior performance. 

 

i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future to further discuss my areas of experience and expertise that would be a contribution to your organization.

 

 

 

 

sincerely,

 

 

yyyyyy x. yyyyyy

 

 

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