Results-focused New Business Development Leader specializing in driving profit growth, initiating strategic marketing / promotional plans, building top teams, providing world-class customer service, and cultivating

a strong brand image eager to offer 15 years of solid experience toward maximizing an employer s bottom-line.

 

 

         Integral leader who excels at analyzing multi-industry markets, identifying lucrative opportunities, defining strategies for capturing new customers and developing existing clientele, and attaining solid leveraging in competitive territories.

         Out-of-the-box thinker who conceptualizes and implements profit-driven marketing and consumer development processes, along with creating core business relations while meeting all goals in coordination with stakeholder objectives.

         Ambitious self-starter who contributes superior attention-to-detail and sharp follow-through skills while planning, prioritizing, and managing corporate-, franchise-, and team-level promotional projects within high-pressure situations.

         Excellent communicator who seamlessly liaises among executive staff, sales / marketing teams, consumers, and clients.

 

 

Strategic Analysis / Planning    Sales / Marketing Development    High-Volume Customer Programs    New Product Launches / Evaluation

New Business Growth    Materials Coordination    Nationwide Promotions    Trends Analysis / Tracking

Solutions Consulting    Client / Public Relations    Merchandising Strategies    Team Building / Training

 

 

 

Marketing Manager

Utilize broad scope of industry knowledge toward creating targeted corporate and brand strategy and planning initiatives, including implementing and evaluating marketing programs and campaigns (e.g. advertising, website, and social media) and supervising marketing teams.  Direct new product development, launch, and evaluation; oversee primary and secondary market research providers; and identify trends, analyze data, and provide recommendations for customer-specific programs.

 

         Successfully managed and maintained responsibility for a $95-million revenue goal.

         Oversee innovative design, promotional programs, and public relations for the White House brand.

         Drove profits by developing, executing, and evaluating diverse trade and consumer marketing programs.

 

 

Senior Manager Solutions Consulting (2005 C 2007)

Applied dynamic leadership talents toward providing consultations for category management / sales teams on marketing and merchandising strategies using primary and secondary data sources for Hasbro, Pepsi, Pernod Ricard, Smithfield, and Uniliver.  Provided critical insights and recommendations on retail programs and promotional tactics.  Recruited, trained, and managed a team of on-site Client Service Managers.

 

         Drove Spectra data knowledge and use via client presentation and communication materials development.

         Met and / or exceeded all revenue goal targets while fostering valuable relationships with key contacts.

 

 

Senior Client Service Manager (2003 C 2005) • Client Service Manager (2001 C 2003)

Maximized bottom-line results for Ahold USA and Kmart by advising category management / sales teams on marketing and merchandising tactics using Spectra, ACNielsen, retailer POS, and retailer loyalty card data, including providing analysis to assist merchandising programs with planograms, endcaps, section layouts, store layouts, and circular advertising.

 

 

 

 

 

Senior Client Service Manager (2003 C 2005) • Client Service Manager (2001 C 2003)

 

         Developed consumer targets and recommended product merchandising tactics, along with supporting departments (e.g. pricing, store operations) in initiating solutions using Spectra and ACNeilsen data.

         Effectively liaised among marketing and database marketing teams to develop consumer targets and build programs (e.g. direct mail, advertising) to reach a large-scale consumer audience.

 

 

Development Manager

Directed major fundraising campaigns for two cities within the Metro Detroit area, including creating and selling corporate sponsorships and developing and executing direct marketing and public relations efforts to boost knowledge of foundation.

 

         Recruited top-performing volunteers for involvement within popular foundation events.

 

 

Promotions Coordinator

Strategically steered the planning and execution of promotions for local and national companies, including researching and analyzing advertising venues to promote programs, interacting with clients key contacts to ensure marketing program success, creating cost-effective budgets for promotions, and supervising production of collateral materials and promotional items.

 

         Interfaced among profit-focused sales, creative, and media departments to implement core promotions.

 

 

Regional Marketing Coordinator

Managed marketing and promotional activity within competitive Washington, D.C. and Baltimore, MD regions, including supporting the execution of local trade shows and working with design partners to create POS and advertising materials.

 

         Created and planned local event activities to ensure continued industry dominance with key markets.

 

 

Promotions Coordinator Durham Bulls (1997)

Led a six-member staff in executing on-field promotions and events designed to support a minor league baseball team.

 

         Co-developed advertising / marketing materials with local ad and media partners.

 

Promotions Assistant WRAL-FM (1995 C 1997)

Coordinated media, staffing, and post-promotional event activities, including developing sponsorship packages, creating and updating in-house resource kits for pricing and promotions feasibility, and assisting with all on-site event execution.

 

         Achieved goals by interacting with the public and encouraging involvement in radio station promotions, along with distributing promotional materials and business / station involvement.

 

 

Bachelor of Arts in Multi-Disciplinary Studies

~ Public Relations & Advertising Emphasis ~

North Carolina State University

 

AC Nielsen Nitro • AC Nielsen Homescan • Adobe Creative Suite (Illustrator / Photoshop / Acrobat)

Claritas Compass • IRI Xcerlerate Plus • Localizer • Microsoft Office • Spectra • EnLighten Spectra • InfiNet Vocus

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

 

I am excited to build a rewarding career with your company, and am confident that my professional skills can help to achieve your objectives.  I can offer 15+ years of solid experience in New Business Growth, High-Volume Sales / Marketing, New Product Launches / Evaluation, Nationwide Promotions, Large-Scale Customer Programs, and Strategic Planning / Analysis, and am well-versed in all facets of Materials Coordination, Solutions Consulting, Team Building, and Client / Public Relations.

 

To complement my background, please note that I hold a B.A. in Multi-Disciplinary Studies with an emphasis in Public Relations and Advertising from North Carolina State University.

 

Currently, as Marketing Manager for National Fruit Product Company (White House Foods), I utilize my broad scope of industry knowledge to create corporate and brand strategy and planning initiatives, including implementing and evaluating marketing programs and campaigns (e.g. advertising, website, and social media) and supervising marketing teams.  Within this role, I manage and maintain responsibility for a $95-million revenue goal while overseeing innovative design, promotional programs, and public relations for the White House brand.  As this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and career highlights.

 

You will find me to be a profit-focused leader who can contribute a track record of organizing business initiatives, defining key priorities, and meeting targeted goals to optimize revenue; operations efficiency; and quality of services, programs, and / or products delivered.  For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your company.

 

I look forward to hearing from you, and thank you in advance for your consideration.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy