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0000 xxxxxx xxxx , xxxx , xxxxx 00000


yyyyyy x. yyyyyy

yyyyyy x. yyyyyy

results-driven marketing executive eager to contribute dynamic brand management, communication and event planning skills toward actively supporting a progressive organization in optimizing performance


ø  offer approximately 20 years experience in sales, marketing and advertising, with comprehensive management background.

ø  entrusted with achieving optimal utilization of human and financial resources through proactive workflow planning/coordination and budget administration.

ø  effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

ø  proactive leader who successfully trains/develops, mentors and leads top-performing teams committed to providing superior service.

ø  exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies.

ø  dynamic communication, presentation, relationship building and problem-solving abilities.

ø  excel at interacting with broad populations including senior management and staff as well as clients and key community members.

career achievements

  won abc award for best affiliate on air promotion for weather product.

  honored for largest increase in sales in 2007.

  concurrently managed 2 abc affiliate departments with a budget of $500k while effectively increasing revenue by 18%.

  created, implemented and maintained overall station image campaigns, including purchase and placement of advertising in all forms while working closely with local sales teams and the national corporate offices of abc & fox networks; successfully increased audience share by an average of 3.5%.

  proactively restructured the marketing department to implement audience and market share growth of 2% in all day parts.

professional experience

account executive, emerald coast hospice - panama city, fl                                             2006-present

  contribute dynamic communication and interpersonal relation skills in explaining hospice benefits and features to physicians, long term care facilities, community organizations, civic groups and the private sector.

  maintain full accountability for monthly patient census based on qualified admissions.

  innovatively design and launch targeted marketing strategies, including local advertising creation, placement and purchase.

  conceptualize and execute 2 events targeting the medical community to extend the brand within the market.


marketing director, wpgx fox 28 / wdfx fox 34 - panama city, fl/dothan, al               2004-2006

  proficiently created, developed and implemented new strategic marketing plan supporting enterprise-wide operations due to change of ownership.

  cost-effectively allocated and administered all budgeting, scheduling and operations.

  applied solid industry expertise and marketing talents toward designing and producing various revenue generating projects including special programming, live broadcasts and publications.



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cerise r. roberts                                                                                                                                    page 2 of 2



marketing & creative services director, wmbb news 13 - panama city, fl             2001-2004

  recruited to integrate and manage both the marketing & creative services departments, demonstrating exceptional project management and organization skills in achieving operational goals and timelines.

  directly oversaw 5 producers while working closely with national sales manager, regional sales manager and team of 6 account executives.

  built and established key relationships and liaised effectively with non-profits and community organizations for cause-related marketing projects targeting specific demographic groups.

  resourcefully created, scheduled, promoted and executed live telethon broadcasts, including the national jefferson awards, children s miracle network telethon, mda, jerry lewis telethon and pcmi annual auction.


marketing director, wmbb news 13 - panama city, fl                                                        1998-2001    

  steered the effective administration of budget, purchase orders and all co-op advertising with king world, abc, buena vista television and paramount domestic television; increased co-op reimbursement by 14%.

  strategically placed all media buys, cable, print and billboards.

  conceptualized, produced and implemented ntr projects, identified individual client needs and competitors, and implemented marketing plans to compete in the market.

  exhibited solid leadership qualities in creating training programs for 5 producers; spearheaded workflow planning and performance evaluation.


prior experience


creative services producer & director, wmbb news 13 - panama city, fl              1997-1998                                       

free-lance photographer & graphic designer - miami, fl                                      1990-1997


  advertising & graphic design major - miami dade community college, 1990-1992

  advertising major - fashion institute of technology, 1979-1981

technical proficiencies

  microsoft word, excel & powerpoint

  various photo, print and video editing systems and internal traffic systems.












hiring agent name





dear _______________________________:


i am currently exploring new opportunities, and am interested in joining your team.  to acquaint you with my qualifications, i m submitting my resume for your review.  in advance, thank you for your time and consideration.


from leading high performance teams and facilitating superior client servicing to streamlining operations and executing proactive marketing processes/procedures, i have continually excelled in maximizing performance as a dynamic leader.  i excel in identifying and resolving inefficiencies, introducing solutions instrumental to boosting performance and strategically utilizing financial and human resources to generate optimal results.  as illustrated by my career background, i have continually advanced in the sales and marketing field, assuming increasing levels of responsibility. 


as a member of your team, i will consistently exhibit a strong commitment to quality and a dedication to playing a large role in achieving and surpassing goals.  i am eager to meet with you to discuss how my qualifications support your current and prospective needs, and welcome the opportunity to interview at your earliest convenience.


professional regards,




cerise r. roberts




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