~ Dedicated Manager eager to contribute expertise in key account development,

strategic relationship-building, and marketing toward supporting a dynamic company in optimizing revenue growth and profitability. ~

 

 

Hands-on management professional offering significant experience in sales leadership, forecasting, national account development and management, and creating innovative retail and web-based marketing strategies. Highly skilled at assessing daily business operations to determine and optimize fiscal/sales performance, sustainability, competitive positioning, and revenue opportunities. Excel in customer needs analysis, new business development, category management, brand management, contract negotiations, and strategy development. Establish and nurture solid client relationships to maximize satisfaction and retention.  Proactively and continuously analyze competitive activity to devise effective approaches and techniques that penetrate, capture and retain marketshare.   

 

Key Achievements:

 

         Consistently surpassed quotas by 113%, 112%, 124%, and 132% during role as Partner Business manager with HP (Hewlett Packard).

         Successfully exceeded targeted category growth plans for HP by 74% in PC products and 37% in storage products.

         Championed product marketing efforts at Hewlett Packard to earn commendation from executive leadership for delivering breakthrough Return On Investment.

         Fostered, nurtured and maintained strong relationships with HP Global Business Units to propel sales and capture incremental MDF (marketing development funds) for promotional strategies.

         Handpicked to manage largest vendor partner, Hewlett Packard, quickly guiding account to achieve profit growth of 25% and 20% in consecutive years and heightened MDF contributions by 28%.

         Pioneered multi-channel partner marketing strategy that delivered a 25% ROI for all participating partners and led to recovery of $7.8M in MDF, beating forecast by 13%.

         Chosen and awarded as Partner of the Year by Office Depot in 2008.

 

 

Hewlett Packard, Personal Systems Group, 2006 to 2009

Partner Business Manager, Office Depot & Staples

• Expertly managed category product mix vs. competition to maximize revenue while supporting partners profitability goals for product selection, inventory, cost/pricing, distribution, competitive analysis, customer analytics, and promotions.
• Reviewed shopper analytics to uncover several opportunistic retail SMB customer touch points resulting in launch of retail SMB pilot.
• Resourcefully created and executed high-impact marketing strategies for retail, online, eCommerce, telesales, and field sales channels.

 

Continued

 

 

 

 

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Professional Experience continued      

 

Office Depot, Tech Depot (Technology Division), Trumbull, CT, 2004 to 2006

Senior Marketing Manager       (2004 to 2006)

• Promoted to lead SMB Technology and partner-delivered marketing efforts based on proven marketing and sales expertise.
• Applied dynamic leadership talents toward directing, motivating and supervising team of seven in SEO, affiliate marketing, e-newsletters, eTail (online retail), intranet, and development of sales collateral and promotional campaigns.   
• Spearheaded eCommerce/internet content, traffic, acquisition/retention strategy, and promotional offers for two consumer online stores and two B2B platforms.  

 

Business Unit Manager, Merchandising C Digital Imaging & Consumer Products          (2003 to 2004)

• Coordinated strategy, execution, P&L, merchandising and promotions of $115M+ in technology product sales.
• Exercised strong analytical and planning abilities to steer category direction and business mix for Printing & Supplies, Monitors & Signage, Software, and Consumer Electronics.
• Adeptly managed manufacturer and distributor relationships at the executive level requiring superior communication and interpersonal skills.
• Leveraged exemplary organizational skills to negotiate partner contracts, tier pricing, back-end rebates, stretch goal incentives, inventory buys and pricing structure.
• Cultivated C-level business relationships within top tier vendor organizations to uncover strategic business growth opportunities and market-leading product and promotional solutions.

 

                   

 

Prior Background:

 

Senior Product Manager (Consultant), Weekly Reader Corporation, Stamford, CT, 2001 to 2002

 

Director of Marketing, USI, Inc., Madison, CT, 1996 to 2001

 

Marketing Manager, Micro Warehouse, Inc., Norwalk, CT, 1994 to 1996

 

 

Central Connecticut State University, New Britain, CT

Bachelor of Science Degree in Marketing, Concentration in Sales