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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

tel: (xxx-xxx-xxxx



ambitious and sharp senior-level marketing/pr executive with extensive business development expertise seeking opportunity where outstanding campaign development, communications, and product launch talents will provide an immediate impact to a dynamic organization.

key qualifications


         18+ years of combined experience in public relations, product marketing, rebranding, investor relations, and new product launch initiatives.

         significant experience in it and technology industry, specializing in networking and security products/companies; equally versatile and able to seamlessly transition into new market segments.

         excels in major account development/management, and driving global sales, marketing and channel initiatives that exceed defined targets. 

         proficiency in competitive intelligence, optimizing product positioning, and steering efforts to ensure brand alignment and cohesiveness.

         substantial knowledge and experience in print and television advertising; consistently adheres to strict budget and timeline parameters.

         employs dynamic communication and interpersonal skills to develop immediate rapport with partners, customers, key decision-makers, vendors, agencies, and top-level executives.  

professional experience


acaggio, hopkinton, ma, 2002 to present

founder and principal

         proactively built, launched and currently operate profitable and successful customer-centric marketing and public relations firm, serving clients such as: emc, asa international, the economist group, onyx software, khameleon software, network engines, and zymark.

         spearheaded major projects for clients that included celthera (cellular therapy), enterprise mobile, longwatch, and thureon.

         championed more than 50 product launches, successfully driving brand/company awareness for clients via forbes, business week, fortune, the wall street journal, the san jose mercury news, and harvard business review c and on the air with abc, nbc, cnn, cnbc and msnbc.

         served as contract vice president of openservice from 2006 to 2008, rebranding company and directing inside sales team in generating $5m in maintenance renewals, exceeding renewals with organic selling to cover negligible new business.

         led public relations initiatives for network engines (nasdaq:neng) during stock trading of between $5-$11 per share; (currently under $1)

         formulated effective exit strategy for covelight systems resulting in positive acquisition from radware.


top layer networks, inc., westboro, ma, 2000 to 2002

senior director, worldwide marketing operations

         spearheaded worldwide public relations, advertising, tradeshow and electronic marketing programs for venture funded, pre-ipo network security company.


continued on page 2

joni moore ~ page 2


professional experience continued


         leveraged expertise in marketing communications to grow revenues by 1000%, and strategically positioned company as a leader in the high-speed network security market.

         orchestrated worldwide rebrand from quality of service focus to security by overhauling product packaging, documentation, collateral, website redesign, tradeshow presence, and message platform.


outlook marketing services, inc., framingham, ma, 1998 to 2000

vice president

         applied dynamic organizational strengths to establish and operate boston office of chicago-based high-tech, business-to-business marketing firm. 

         successfully expanded customer base to produce $1.25m in retainer business.

         renamed design data systems to khameleon software to take advantage of company s vertical expertise in emerging asp market; penetrated all major markets and generated media interest from business 2.0, industry standard, red herring and upside.

         negotiated and secured anchor accounts including arthur d. little, asa international, cgi, and hitachi.


wang global (acquired in 1998 by getronics), billerica, ma, 1997 to 1998

director, worldwide external communications

         led global communications for $3.5b network and desktop services company exercising full accountability for management of global outside agency network, case study development, customer-focused publications and sales support materials.

         critically and decisively defined and implemented public relations strategy for largest acquisition in wang laboratories history resulting in company s growth from $1.3b to $3.5b and stock price rising to $32 immediately following announcement.

         exhibited exceptional planning abilities to seamlessly coordinate microsoft alliance announcement to 30 worldwide locations and secured excellent media coverage in target business and trade publications.

         concurrently delivered public relations support for dell, cisco and microsoft partners.


intellution, inc.,  (owned by ge), charlottesville, va, 1993 to 1997

worldwide public relations, advertising and strategic alliance manager

         adeptly managed $1.5m budget, developed business plans, and selected vendors to independently assemble and initiate company s first integrated worldwide promotional program; subsequently boosted leads by 240% and awareness levels by 210%.

         resourcefully instituted alliance program with key business partners such as microsoft, digital equipment corporation, mitsubishi, nec and siemens, increasing partners from 25 to 64 within first six months.

         consistently increased leads by over 60% per quarter via direct mail, advertising and trade shows.


additional experience:


guest speaker and adjunct professor at boston college, boston university and northeastern university for junior and senior communication courses.



executive management program, george mason university


bachelor of arts and science, communications and education, boston college





yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

tel: (xxx-xxx-xxxx







hiring agent name


company name


city/state/zip code




i am currently seeking an executive-level marketing/business development opportunity and am submitting my resume for your review.  in advance, thank you very much for your time and consideration.


i bring to you 18+ years of experience in public relations and product marketing, outstanding achievements in directing strategic promotional initiatives, and proficiency in steering highly-successful business development and rebranding efforts. to complement these qualifications, i offer an exceptional combination of talents in competitive analysis, market penetration, global communications, and establishing strategic alliances and partnerships.


as a dynamic contributor to your organization, you will find me to be a driven professional and stellar leader committed to supporting you in achieving your objectives through superior performance, dedication, and initiative. i am confident that i would be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet.






joni moore

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