xxx-xxx-xxxx 0000 xxxxxx xxxx , xxxx , xxxxx 00000 abc@xyz.com

yyyyyy x. yyyyyy

yyyyyy x. yyyyyy

results-driven global marketing executive with extensive e-commerce expertise eager to contribute dynamic management, business development and interpersonal relation skills toward actively supporting a progressive organization in optimizing operational and revenue performance.

profile

ø  offer 15+ years experience in strategic marketing management, with proven ability to increase sales volumes, boost brand recognition and elevate product line sizes and cross selling.

ø  entrusted with achieving optimal utilization of human and financial resources through proactive workflow planning/coordination and multi-million-dollar budget administration.

ø  effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

ø  proactive leader who successfully develops, mentors and leads top-performing teams committed to providing superior service.

ø  exceptional ability to research and evaluate industry trends and products and use findings toward designing and executing innovative strategies to boost company.

ø  dynamic communication, presentation, relationship building and problem-solving abilities.

ø  excel at interacting with broad populations including senior management and staff as well as clients and external contractors.

areas of expertise

s global product marketing                                      s tactical planning                                 s interactive marketing

s retail / commercial marketing                   s process streamlining                          s aggregator marketing

s lead to application conversion                 s product development                         s cross selling

s customer service / retention                    s p&l accountability                             s natural / paid search

recent career achievements

ø  successfully generated a 32% increase in secured and unsecured closed-end originations volume in 2007 at ge money by initiating/implementing proprietary conversion tools and solutions.

ø  attracted 220 million unique visitors to global websites at ge money by strategically optimizing 35 countries for natural search.  

ø  produced $600 million in 2007 at ge money through 13 high-impact lean workouts in multiple high-profile businesses including: poland, czech republic, france, portugal, canada, wal-mart, korea capital and card, ireland, germany, sweden and uk home loans.

ø  built best in class eservicing platform at ge money and boosted servicing up to 13 million registered online customers, who have completed 158 million online transactions.

ø  increased online application completion ratio from 45% in 2004 to 85% in 2005 at citibank, adding additional $144 million in annual revenue from website.

ø  developed proprietary reporting structure tracking online consumer s demographics and product needs, driving up average line size by 74%.

professional experience

ge money - stamford, ct                                                                                                   2006-present 

global interactive marketing leader          

  contribute dynamic leadership skills in managing 10 staff members including regional leaders and outsourced analytical team.

  maintain full accountability for directing the global online strategy for ge s 53 international financial businesses with volumes in excess of $10 billion. 

 

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ge money - stamford, ct                                                                                                   2006-present 

global interactive marketing leader          

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  proactively build and establish key relationships and manage marketing alliances with global seo firms and agencies to attract qualified volume, demonstrating exceptional interpersonal relation skills.

  proficiently develop and execute technological strategies supporting enterprise-wide operations including streamlining customer processes through structured lean workouts, increasing pull through ratio, reducing customer fall out and improving over account retention. 

  apply industry expertise and strong analytical abilities in developing and arranging scalable turnkey eservicing solution to service account base and optimize utilization and retention. 

 

citibank - stamford, ct                                                                                                       2000-2006

vice president, director of e-commerce for consumer finance

  effectively coordinated and oversaw the complete online experience from search engine advertisement campaigns to account funding and customer servicing.

  innovatively designed and executed targeted marketing initiatives for www.myhomeequity.com including consumer acquisition and retention programs.

  boosted sales by creating and implementing successful sales and marketing plans including a cross-sell program, online b2b portal and a partner affiliate program.

  spearheaded the development and growth of an online mortgage channel p&l, with strong focus on optimizing productivity and efficiency.

  efficiently organized and managed workflow, defined staffing requirements and assigned projects to maximize utilization of human capital and operational resources.

 

everythingwireless.com/800batteries.com, federated department stores - hollywood, fl     1998-2000

director of e-commerce development and marketing

  exhibited solid leadership qualities in mentoring, motivating and directing internet development crew, database engineers, customer service and marketing division.

  resourcefully designed and developed a proprietary drop-down shopping cart allowing partnering web sites to sell products while retaining the consumers on their site. 

  increased internet revenue 45% from 1998 to 1999.

  created a dynamic affiliate program, allowing over 2,000 internet sites and independent sales people to distribute the wireless products and earn a commission and driving year-end sales over $2 million.

  demonstrated strong organization, prioritization and multitasking skills in efficiently planning, coordinating and establishing the groundwork for major projects.

 

prior experience

 

avian specialties - fort lauderdale, fl                                                                                 1996-1998

director of marketing/e-commerce sales

 

advocate newspaper - springfield, ma                                                                                1993-1996

senior advertising account manager

education

bachelor of science in business management, minor in marketing - westfield state college