~ gifted visual communicator • global advertising campaign specialist • expert in print media arts ~
creative, results-focused print production director eager to contribute proven production development / management and traffic / digital studio operations toward optimizing success of a progressive organization.
ø expert at developing, inaugurating, and championing processes and procedures for seamlessly accomplishing multifaceted domestic and global advertising campaigns.
ø lead versatile client-driven marketing endeavors, including accurately assessing individualized marketing needs and proficiently defining specific organizational goals.
ø liaise with highly skilled marketing personnel to ensure profitable professional relationships and develop new business opportunities for continued operational success.
ø contribute strategic negotiation skills toward delivering cost-effective and prompt implementation of high-profile client advertising programs, along with demonstrating skills with fiduciary accountability, profitability accretion, strategic analysis, and new client development activities.
ø foster cooperative teamwork across a multitude of personnel levels while making solid organizational development decisions to maintain a productive and efficient creative working environment at all times.
ø completed 5-a levels at the university of nottingham (england).
~ key production skills ~
pre-press digital management • print advertising (domestic / international) • direct mail (domestic / international)
teleservices (in-bound / out-bound / acr) • collateral materials • out-of-home (billboard / transit / dioramas / blimp)
point-of-sale dimensional displays • catalogs • premiums • literature • product fulfillment • data processing
hygiene • reporting • analysis • audio / video / cd duplication and packaging • product packaging
ø apply dynamic consultative talents toward profitably communicating with high-profile clients such as akqa, modo futuro, thread interactive, bluecross / blueshield, m. gould & co., storyworks, media connection, peoplesoft, sanderson studios, conwest, grey advertising, integrated marketing partners, and duncan / channon, among others.
ø utilize exceptional managerial skills to successfully oversee creative print, dm, outdoor, and teleservices program production activities, along with proactively developing integrated workflow processes and procedures (i.e. global administrative interaction programs).
ø drove organizational success by resourcefully providing evaluations of agency-wide global network capabilities and country-specific production infrastructures.
ø contribute superior public speaking abilities toward delivering innovative production- and creative-oriented seminars.
ø strategically steered a $20-million production department by supervising a top-performing 20-member staff within all traffic / digital studio operations activities, including overseeing the development and implementation of fully integrated worldwide advertising campaigns for up to 15 prominent clients.
ø maximized operational success by effectively building and managing a highly profitable studio, along with resourcefully merging general agency, direct, and promotions production departments into one fully integrated production resource to achieve seamless organizational processes.
ø coordinated all direct mail production department activities, along with organizing purchases of personalized direct mail packages for charles schwab by utilizing in-house capabilities and outside suppliers nationwide.
ø actively liaised with various personnel to provide essential creative format options, costs, schedules, and specifications, including communicating with creative directors, account supervisors, and art directors.
ø effectively presented direct response production seminars to crs advertising staff personnel.
~ additional professional creative roles held prior to 1988 ~
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