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yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000




accomplished business professional eager to contribute dynamic marketing, sales, business development, strategic planning, relationship building, communications and customer relations skills in a challenging sales/marketing director assignment in either a full or select service hotel brand.

career profile

ø  over 14 years of successful hospitality sales and marketing background.

ø  career built in highly competitive hotel and resort sector.

ø  strong record of promotion.

ø  proven business development skill sets.

ø  consistently achieve challenging revenue quotas.

ø  accomplished leader, networker and manager.

ø  adept in capturing new markets and accounts.

ø  expertise in all facets of effective marketing plan development and implementation.

ø  leader and developer of highly efficient staffs.

ø  extensive background in client relations and account management.

ø  proven accomplishments in building market share and recognition.

ø  well-organized multi-tasker with strong detail orientation.

ø  proficient in advanced business software applications including ms office suite, pms, trust voyager, daylight, delphi and winpm-msi.

professional experience

hyatt hotels & resorts, hyatt place, orlando convention center, hyatt place, orlando universal, orlando, fl

area director of sales & marketing                                                                                           2008 c present

       recruited to perform business development for these three-star boutique hotels, with 450 guest rooms and 3,000 sq. ft. of meeting space.

       ensure delivery of exceptional customer service.

       direct, manage and mentor sales team.

       initiate and drive sales/marketing programs for the two hotel properties.

       plan and implement annual budget, quarterly sales plans and revenue management process.

       establish new accounts.

       directly responsible for increased profitability.

       assume oversight for corporate and wholesale accounts.

       coordinate group business, convention and corporate events including contract negotiations.

       increase revenues through use of third-party channels including travelocity and expedia/


mona lisa suite hotel, celebration, fl                                                                                                      2008

director of sales & marketing

       retained to oversee business development for this four-star luxury hotel, with 240 guest rooms and 2,000 sq. ft. of meeting space.

       played key role in directing grand opening sales efforts, including marketing initiatives and supervision of sales team.

       procured high profitability accounts in the business and leisure sectors.

       planned and implemented annual marketing program, sales budget and revenue management.

       utilized third-party channels including internet sites.


hyatt hotels & resorts, hyatt place, charlotte city park, charlotte, nc                                            2007 c 2008

director of sales & marketing

       charged with comprehensive responsibility for sales, marketing and team leadership for this three-star, 122 guest room boutique hotel, with 2,000 sq. ft. of meeting space.

       increased high profitability accounts.

       developed annual marketing/business plan.

       spearheaded use of third-party internet channels and brand website.


yyyyyy x. yyyyyy

page two




gaylord entertainment, gaylord palms resort and convention center, kissimmee, fl                        2003 -2007

director of leisure travel sales

       tasked to supervise hotel sales and national sales team to meet/exceed quota objectives for this four-star luxury hotel, with 1400 rooms and 400,000 sq. ft. of meeting space.

       originated revenue/marketing budget and developed profitable new accounts.

       ensured effective marketing in the business/corporate travel tour, travel agency and international/domestic wholesale market segments.

       successfully utilized internet channels including priceline, travelocity, expedia and orbitz.


wyndham international, wyndham orlando resort, orlando, fl                                                        2002 - 2003

leisure travel sales manager

       hired to direct tour and travel sales team at this four-star, 1052 room, 70,000 sq. ft. of meeting space, resort.

       directed activities in domestic/international markets, developed new accounts and met/exceeded annual sales quotas.




earlier background

prior to 2002, served as leisure travel sales manager and corporate sales manager, marriott, renaissance world gate hotel, kissimmee, fl, director of marketing, nts lake forest realty, lake forest, fl, and director of sales and marketing, triangle square property management company, costa mesa, ca.  in these assignments built outstanding business development, account management, contract negotiation, sales plan implementation skill sets and achievement of ambitious revenue objectives.





valencia community college

area of study


served in internship in sales/newsroom at wftv, channel 9, eyewitness news, orlando, fl

yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000






cover letter text






hiring agent name


company name


city, state   zip code


dear                   :


i am currently seeking a challenging career opportunity in a full/select service hotel brand director of sales/marketing and am submitting my resume for your review.  in advance, i thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include over 14 years of highly successful sales/marketing experience in the hospitality, hotel, resort, convention and property management sectors.  to complement this background, i possess demonstrated expertise in marketing plan initiatives, sales team leadership, meeting/exceeding revenue goals, customer relations and account management, as well as strong analytical, problem-solving and managerial capabilities.  as an employee, you will find me to be an enthusiastic and disciplined team player, committed to supporting you in achieving your objectives through superior performance. 


i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future to further discuss my areas of experience and expertise that would be a contribution to your organization.









holly a. fairchild













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