career objective                              

 

results-oriented leader seeking to leverage extensive marketing, public relations, editorial, and event management abilities to support short- and long-term business objectives.

 

profile                                                

 

ø  consistently contribute to improved productivity, cost effectiveness, operational enhancement, and profitability through leadership, strategic planning strengths, and product expertise.

ø  talented communicator with solid history developing new and improving existing lucrative, long-term business relationships.

ø  proven leader and team builder, with success in fostering true motivation, productivity, and cohesion from disparate parties.

ø  reputation for strong work ethic, exceptional commitment to customers, industry knowledge, approachability, and ability to get the job done by focusing on priority tasks, responding to sense of urgency, and tenacious dedication to results.

ø  technologically savvy with expertise in microsoft office suite (word, excel, powerpoint, outlook, access), act! database, groove, and 1shoppingcart.com.

 

core competencies:

strategic planning & initiatives	vendor & contract negotiations	relationship management
productivity improvement	staff development	documentation & presentations
budget administration	expense control	performance evaluations
project planning & analysis	policy & procedure development	needs assessments

 

career accomplishments                

 

ø  participated in corporate monthly audit process for american express with average score of 97%.

ø  received 2001 and 2002 future 50 award of middle tennessee, national business ethics award in 2002, and business nashville top 25-fastest growing companies award in 2000 during tenure at life@home.

ø  coordinated neiman marcus, bloomingdale s, and saks fifth avenue accounts with andrew marc.

 

professional experience                

 

technology marketing toolkit, inc.-franklin, tn                                                               2007 to present

marketing manager

  formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

  identify, develop, and evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

  direct hiring, training, and performance evaluations of marketing and sales staff and oversee daily activities to ensure compliance with efficiency standards.

  evaluate financial aspects of product development such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections; reported all findings to president.

  utilize sales forecasting and strategic planning to ensure sale and profitability of product lines and services, analyzing business developments and monitoring market trends.

  coordinate and participate in promotional and training activities, including seminars and teleseminars, conferences, classes, speaking engagements, webinars, and voice broadcasts; book all travel arrangements with involved activities.

  produce branding and communications materials and collateral, including brochures, workbooks, ads, banners, signage, promo items, postcards, unique mailers, and newsletters for 900+ clients.

  ensure maintenance of company web sites and landing and squeeze pages while managing databases and list building.

  secure strategic partnerships and vendor and sponsor relationships and distribute articles and press releases to industry-related media outlets.

 

emi music group (north america)-brentwood, tn                                                               2005 to 2007

marketing manager

  held instrumental role as distribution liaison between emi and affiliated labels to develop marketing strategies catered to exposure needs in all fields of public consumption.

  oversaw all media and retail merchandising utilized within in-store placements, festivals, and tours.

  generated sales forecast reports to manage bargain deals and back catalog compilations and produced weekly deals for volume sales and further outreach into global music market.

  collaborated with warehouses to ensure timely delivery of products and arranged for distribution of compilation records for all emi labels.

  assisted artist development by coordinating with creative staff and design teams and served key role in marketing meetings to gain higher volume.

 

american express financial-franklin, tn                                                                 2002 to 2005

client assignment specialist / marketing specialist

  secured client acquisition throughout regional territory, utilizing advising, management of qualification database and eleads system, and weekly reporting to vice president.

  resolved all escalated client compliance issues and distributed all leads to financial advisors.

 

life@home, inc.-nashville, tn                                                                                           1998 to 2002

sales / marketing / public relations / office manager

  delivered all public relations and marketing services, including press releases and kits, monthly newsletters, sales brochures and materials, catalogs, tradeshows, and community events.

  arranged for media coverage in newspapers, magazines, television, and online publications.

  designed, wrote, and maintained web site and fulfilled all orders while executing invoice creation, database maintenance, supply acquisition, and shipping procedures.

  managed all bookkeeping, including accounts payable, accounts receivable, tax preparations, financial reports, and inventories.

  procured materials for board meetings of prospective new investors and authorized agents, including market forecasting and analytic reports.

 

guess?, inc.-new york, ny                                                                                              1997 to 1998

public relations coordinator

  presented new lines of apparel and accessories to fashion editors and stylist and organized and tracked showroom samples, ordering new on monthly basis.

  collaborated with editors to compile credit information for future magazines and updated and distributed credit editorial reports to all executives.

  prepared seasonal press releases and stylebooks for all fashion press and domestic and foreign licensees.

  established publicity for special events and retail store openings and analyzed regional sales to produce marketing reports.

 

andrew marc-new york, ny                                                                                         1996 to 1997

public relations assistant / sales assistant

  initiated contacts and scheduled appointments with various media establishments while coordinating sample usage for photo shoots and media coverage.

  prepared seasonal press kits for all marketing divisions and served as sales liaison between new york and canada office.

 

education & credentials                

 

university of phoenix-phoenix, az

bachelor of science in business administration