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yyyyyy x. yyyyyy                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                                                                        (xxx-xxx-xxxx • abc@xyz.com

 

~ proven visionary leader • multitasking public relations specialist • expert in directing top-performing teams ~

 

results-driven executive eager to apply high-volume public relations and marketing experience,

as well as solid strategic analysis and brand management talents, toward maximizing a company s success.

 

profile

 

         offer over 10 years of progressive, cross-functional leadership experience in marketing, public relations, and media & analyst relations management roles within high-level technology and consumer product companies.

         contribute expertise within integrated marketing, budget control, media training, and sem / seo management capacities.

         skillful in authoring media communications, i.e. press releases, by-lined articles, speeches, and speaking points, among others.

         possess superior consultation and presentation abilities vital to optimizing operations success.

         adept at motivating teams and achieving demonstrated results through innovative traditional and social marketing efforts.

 

key professional accomplishments

 

ø  authored over 14,000 impressions and 50 feature stories in leading call center publications to include publishing more than 20 articles in diverse industry magazines and securing 2 front-page stories within the business section of the seattle times.

ø  achieved a 288% coverage increase and over 245 signature / features stories in industry publications resulting in $356,000 in sales.

ø  managed a $1.8-million budget as director of marketing to include overseeing new website development and brand re-positioning and leading all events such as a customer forum and webinar series which increased sales by 49%.

ø  organized a successful awards program generating over 10 awards for the company and its products to include business product of the year, global excellence in technology, and best product of the year for 2005.

 

professional synopsis

 

marketing manager

minecode / saltmine, bellevue, wa                                                                                                                                        2009 c present

 

         apply dynamic leadership abilities toward directing corporate communications for a global it and creative services company, along with building and managing results-focused marketing programs to include program and campaign development initiatives.

         utilize broad scope of industry knowledge toward leading product and event marketing efforts, as well as designing, authoring, and launching 3 websites in a 2-month period to create new business opportunities for continued marketplace dominance.

 

public relations manager

ams services / vertafore, inc., bothell, wa                                                                                                                     2006 c present

 

         strategically steer media and analyst relations programs for an organization that provides software and services to the independent insurance market to include developing and managing thought-leadership webinar programs generating over $270,000.

         contribute strong interpersonal relations talents instrumental in performing key counsel for executive staff, along with providing public relations support to marketing teams on all product launches / campaigns and serving as the company s press / analyst spokesperson.

         maximize business success by pitching customer / company stories, holding press tours, and managing news distribution / tracking.

         expertly author speaking points / messaging, by-lined articles, speeches, and press releases.

         provide critical public relations support and media training for the company s user group.

yyyyyy x. yyyyyy

                                                                                                                                                                                (xxx-xxx-xxxx • page two

 

~ proven visionary leader • multitasking public relations specialist • expert in directing top-performing teams ~

 

professional synopsis

(continued)

 

media & analyst relations manager

envision telephony, inc., seattle, wa                                                                                                                                          2004 c 2006

 

         drove internal / external communications by directing all news, analyst, and awards program correspondence for a leading global provider of software solutions to include managing top-performing public relations / marketing agency and consultant staffs.

         designed and implemented successful value-added reseller and partner marketing programs.

         served as interim director of marketing for 7 months, along with supporting ceo, vp, and product management teams with decision-making processes, performing spokesperson duties for analysts / press, and authoring diverse media materials.

 

team coordinator to account executive

weber shandwick, bellevue, wa                                                                                                                                                   1999 c 2004

 

         led cross-functional daily team activities for resourceful news, analyst, consumer, and reviews programs within one of the nation s largest public relations firms.

         performed strategic / creative counsel, research, broadcast / analyst, and media relations for microsoft windows digital media division, microsoft tv, microsoft s amazing windows experience, and world wrapps.

         demonstrated solid communications skills toward developing dynamic public relations programs, administering reactive press calls, and facilitating interviews to optimize industry-wide professional perception.

         developed key strategies for business development presentations and actively participated in information delivery efforts.

         authored press releases, fact sheets, kit collateral, briefing documents, and regular news summaries.

         instrumental in supporting windows xp launch event functions to include logistics, materials production, scheduling, and press calls.

         provide consulting and management services for proprietary media database and scheduling tool software.

         created and authored public relations strategies for company announcements and product launches.

         developed targeted plans and managed all logistics for high-volume industry tradeshows such as nab, ces, comdex, and streaming media east / west.

 

education

 

master of business administration

~ emphasis in marketing ~

baker college center for graduate studies

 

bachelor of arts in english

~ received teaching certification ~

washington state university

 

extensive professional coursework

~ continuing education credits ~

city university

yyyyyy x. yyyyyy                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                                                                        (xxx-xxx-xxxx • abc@xyz.com

 

~ proven visionary leader • multitasking public relations specialist • expert in directing top-performing teams ~

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging and rewarding [ insert job title ] role, and am submitting my resume for your review.

 

i am eager to offer over 10 years of experience in public relations, marketing, and media & analyst leadership roles within high-level technology and consumer product companies toward maximizing your success. i can demonstrate expertise within strategic analysis, brand management, integrated marketing, budget control, media training, and sem / seo management capacities, and am skillful in authoring diverse media communications, i.e. press release, by-lined articles, speeches, and speaking points, among others.

 

to compliment my professional background, please note that i hold an m.b.a. (emphasis in marketing) from baker college center for graduate studies and a b.a. in english from washington state university.

 

currently, as a marketing manager with minecode / saltmine, i apply my dynamic leadership abilities toward directing all corporate communications, along with building and managing results-focused marketing programs to include program and campaign development initiatives.  within this role, i also utilize my broad scope of industry knowledge to lead product and event marketing efforts, as well as designing, authoring, and launching 3 websites in a 2-month period to create new business opportunities for continued marketplace dominance.  as this is just a sampling of my impressive background, please kindly refer to my enclosed resume for additional professional experience and business accomplishments.

 

you will find me to be an enthusiastic leader who thrives within high-pressure environments and is effective at motivating teams and achieving demonstrated results through innovative traditional and social marketing efforts.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your company.

 

i look forward to hearing from you in order to discuss an available opportunity for which i am qualified.  i may be reached as indicated, and thank you in advance for your time and consideration.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

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