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Job Announcement #: NEAG10940704E
Contract Administration; Contractual Compliance; Request for Proposal (RFP); Acquisition; Negotiations; Market Research; Competitive Market Analysis; Surveys; Studies; Data Analysis; Project Management; Relationship Management; Team Building; Supervision; Management Reporting; Communications; Presentations; Database Administration; Strategic Planning; Multi-Tasking; Problem Solving; Decisionmaking; Computer Technologies/Software Applications;
Business-Finance; BA, Social & Behavioral Sciences
February - August, 2008
First Mariner Bank
Customer Relationship Manager
Salary: $70K annual
Hours per Week: 37.5
Supervisor: Frances Crawford; Phone xxx-xxx-xxxx ; Permission to Contact: Yes
dynamic leadership skills toward directing a top-performing Customer
Relationship Management (CRM) team. Clearly focus on optimizing market
penetration by strategically identifying and targeting lucrative commercial and
retail prospects in support of broad range of product/service business
development. Additionally oversee 2 Analysts.
1980 C 2007
Mercantile Bankshares Corporation/PNC Bank
Vice President, Market Research and Database Marketing
Salary: $78K annual
Hours per Week: 37.5
Supervisor: Josias (Jay) Cromwell; Phone: 410-237-5970; Permission to Contact: Yes
Steered multi-disciplinary team in boosting direct marketing campaign performance by implementing marketing database system throughout $17B banking organization. Effectively wrote Request for Proposal/Contract (RFP), thoroughly evaluated multiple responses and spearheaded award and administration of contract with Harte Hanks Corporation. Contract administration responsibilities spanned implementing requirements, negotiating extensions and payment for services and tracking contract through delivery.
Planned, coordinated and facilitated multiple corporate-wide research projects, from contract oversight, including procedural, timeline and budgetary compliance, to partnering with outside vendors in survey design, execution and analysis focused on image and awareness, customer satisfaction and closed account studies.
Drove substantial business growth through targeted direct mail campaigns based on identifying and capitalizing on cross-sell opportunities within single-service household sector as well as internal prospect additional product/service development opportunities. Surpassed anticipated results of CD retention campaign by over 10%. Generated 18% improvement in account per customer ratios. Successfully increased existing home equity line usage by 13%.
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Played vital role in senior management decisionmaking and business planning process by providing quality analysis and presentation of marketing results. Conducted trending analyses of branch and product level as well as individual branch sales and sales representative performance; additionally quantified retention, attrition and churn of households and products. Successfully defined trade areas for approximately 250 branch offices.
Resourcefully streamlined identification of new locations by designing and implementing an innovative branch and market performance model; model allowed senior management to make informed decisions on optimal investment of limited capital resources. As a result of efforts, opened 5 new branches and closed 3 underperforming locations within first year of implementation. Further supported senior management in making informed pricing decisions by offering detailed real-time data on bank performance; proficiently produced CD maturity schedules, including average yield on each maturity, and provided balance segmentation and analysis of select accounts.
Johns Hopkins University, Baltimore, MD.
Degree: M.S. in Business with a concentration in Finance.
Johns Hopkins University, Baltimore MD.
Degree: B.A. in Social & Behavioral Sciences
Awarded: May 1979
Russian Language Courses; basic skills
MS Office: Excel, Access, PowerPoint and Word
GIS software including MapInfo and MapPoint
Segmentation Systems: Claritas P$YCLE NE and PRIZM NE systems
Accounting Apps: QuickBooks
Volunteer of the Year, American Marketing Association, Baltimore Chapter; 2001/2002
Pride Award Winner (Employee of the Year), Mercantile Bankshares Corporation; 2001
Active Member, American Marketing Association, Baltimore Chapter; 1995-2007
Treasurer, 1996 C 2004
Appointed Church Treasurer; assume position May 2010
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