yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused marketing & communications leader specializing in driving business growth, analyzing key markets, initiating targeted campaigns, providing world-class client services, and cultivating a strong brand image with superior quality eager to offer proven experience toward maximizing an employer s bottom-line.

 

profile of qualifications

 

         top performer who excels at developing and delivering customized, image-based marketing materials, along with evaluating core company needs to attract appropriate clientele and achieve outstanding business retention rates.

         integral leader who initiates focused marketing plans, identifies key business opportunities, defines strategies for capturing new clientele, develops an existing customer base, and attains solid leveraging in competitive territories.

         ambitious self-starter who contributes experience in digital, internet, and product development industries.

 

key areas of expertise

 

sales & marketing                           strategic planning                           workflow prioritization                  retail distribution

systems management                    budget / expense control             team building / training               regulatory compliance

business communications           profit / loss responsibility         client / customer relations           safety / quality control

 

professional synopsis

 

 

         utilize broad scope of industry knowledge to successfully identify internet marketing initiatives via aggressive customer research, including facilitating key targeting and segmentation plans to increase new business by 111%.

         build and maintain a valuable client database, contracts, and invoices accounting for 45% of total business, along with restructuring critical start-up ventures and conducting operations to attain an 18% increase in revenues.

         create and implement strategic partnerships with development companies both locally and internationally while managing development processes to increase productivity 12% while keeping projects within budget and on time.

         effectively negotiate pricing with internal and external stakeholders to create a 9% cost savings on average.

 

 

         strategically steered full development life cycles from inception through to requirements gathering, documenting, development, testing, and release, along with managing a 6-member project design team with budgets up to $150,000.

         increased productivity 11% and created an 8% cost savings by introducing an innovative new workflow structure.

         led successful client communications as main point-of-contact using project plans and change request forms / logs.

         generated $85,000 in new annual revenue streams via research, development, and implementation of digital assets.

         directed trade show logistics by designing booths, handling field marketing forms, organizing show bag materials, and delivering profit-focused product demonstrations which increased new business 12% within a 3-month period.

         increased new user registrations 18% via a study pin-pointing a sports recruiting network client s target market.

         raised $100,000+ for a non-profit organization by implementing a successful marketing strategy.

 

 

         applied dynamic leadership talents toward managing all editing processes for tv commercials, pitch presentations, agency show reels, client competitor, and strategy compilations, along with increasing workflow productivity 7%.

         created a savings of $30,000 per year for clients by advocating new technology, i.e. video to digital delivery systems.

         expertly edited several large-scale campaigns and worked on commercials with production budgets up to $750,000.

         generated $45,000 in revenue per month for an increase of 28% by operating video output decks and editing suites.

         obtained government classification, as well as standardizing internal and external approval processes.

         analyzed and recommended a $250,000 equipment upgrade to modernize editing facilities.

 

additional marketing associate & financial analyst roles held prior to 2002 with international firms such as huntley s business networks (australia), pacific strategic investments (australia), & fintech kenya (kenya).

 

education & technical summary

 

bachelor of business (marketing emphasis)                                                                                 australian catholic university

advanced diploma (film emphasis)                                                                                                                new york film academy

 

final cut pro • avid composer • cleaner 5 • microsoft office • photoshop • illustrator • dreamweaver

acrobat • fireworks • cannon document scan • bloomberg terminal • iris • film cameras • sound equipment