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alessandra peruzzo

0000 xxxxxx xxxx , xxxx , xxxxx 00000




results-driven, achievement-oriented sales, marketing and management specialist with expertise in domestic/international marketing, promotion and sale of high-end fashion and designer collections




ø  have successfully launched, built and operated profitable consulting business, showrooms and stores

ø  effectively identify, develop and facilitate targeted strategies to optimize brand identity, competitive market leveraging and public relation initiatives

ø  successfully conceptualize, develop and drive international advertising campaigns and shows

ø  extensive background in working with top international designers, stylists, photographers, and publishers/ editors

ø  proactive leader who builds and leads top-performing teams and effectively collaborates with key stakeholders to achieve goals

ø  dynamic communication skills; multi-lingual, with fluency in english and italian as well as conversational french language


                           professional experience                         

giuseppe zanotti design                                                                                                    1999-present

  actively collaborate in and consult on pr and communication activities supporting all marketing drives

  effectively steer full international ad campaign process from concept through execution

  work with top international stylists and photographers to maximize marketing and promotion results

showroom-sales manager

  selected to spearhead scouting for initial flagship ny boutique location and subsequently directed all aspects of staffing, sales and buying

  facilitated both domestic and international/european shows and markets

  partnered with designer in defining market demand and industry trends, developing collection and facilitating brand image and growth

  successfully promoted collection to major, high-profile publications and cultivated productive relationships with editors to build brand name and identity


apropo showroom c ny                                                                                                    2006-present


  operate multi-brand accessory and ready-to-wear showroom, with accountability for managing 10-member team; effectively train and direct staff in sales, merchandising, presentation, and related strategies for driving revenue growth

  personally select collections and actively participate in national and international trade shows


iris ny                                                                                                                             2007-present

buyer and management support

  launched collaborative effort with company on a consultative level and hired to drive diverse facets of store operations

  strategically buy product/merchandise based on consumer trends/market demand to boost sales

  provide expert guidance/leadership in determining and implementing best practices for achieving solid operational and financial performance


prior experience

women s department manager, etro ny; 1997

accessory sales associate, prada ny; 1996




degree, public relations and communication, yulm university-milan, italy

degree, language school, sacro cuore-padova, italy

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