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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx abc@xyz.com
Senior Marketing Director
Profile
Offer comprehensive background in marketing, with consistent results in achieving fiscal and organizational objectives. Talent for defining and resolving issues to avoid unnecessary cost expenditures. Strong leader who excels in training and directing top-performing teams. Effectively establish and manage key relationships with decision makers and strategic partners.
Relationship Building Team Leadership Public Relations Market Research Branding
Strategy Development Communication Skills Advertising Budget Allocation
Negotiations Research & Planning Resource Management/Administration
Career Background
Avodart Franchise (GSK) 2007-Present
Consumer Marketing Director
Contribute dynamic leadership skills toward managing all aspects of consumer marketing for the franchise (Avodart for EP 2007-2009/Avodart for PCaRR and DuoFlo for EP 2010 launches), with strong focus on optimizing productivity, efficiency and performance.
Strategically plan and administer $65M P&L plan to control costs, boost revenue and optimize bottom-line profits.
Conduct comprehensive review and analysis of industry trends to spearhead strategic and tactical plan development.
Innovatively develop and launch targeted marketing strategies to optimize performance, including TV, print, digital, social media, public relations, out of home, point of care, pharmacy, and advocacy.
Avodart (GSK) 2006-2007
Professional Senior Marketing Manager
Exhibit solid leadership qualities in managing professional marketing for Avodart, with full accountability for $15M P&L spend management.
Applied sharp business acumen toward defining, developing and implementing targeted strategies to maximize competitive leveraging.
Resourcefully capitalized in high-profile national conventions and promotional programs to drive market penetration and business growth; proficiently developed effective presentations and displays to capture target market attention.
Market Research Experience
Professional Market Research Manager - Avodart (GSK), 2005-2006
Professional Data Integration Analyst (Rotation) - Avodart (GSK), 2004
Sales Experience
Marketing Development Manager/Regional Analyst (Rotation) - All Products (GSK), 2003
Senior/Executive Therapeutic Specialist - Avandia/Avandamet/Coreg (GSK), 2001-2002
Senior/Pharmaceutical Representative - Avandia/Avandamet/Coreg/Baycol (SKB), 1999-2000
Pharmaceutical Representative - Relafen/Famvir/Paxil/Bactroban Cream/Amoxil (SKB), 1998
Senior/Account Executive - (OneComm/Nextel), 1994-1998
Education
Bachelors of Arts - Colorado State University
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