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yyyyyy x. yyyyyy  

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx

abc@xyz.com

 

 

career objective                              

 

results-focused sales and marketing director with talent for driving high-volume business growth and eagerness to contribute to success of progressive organization.

 

profile                                                

 

ø  consistently contribute to improved productivity, cost effectiveness, operational enhancement, and profitability through leadership, strategic planning strengths, technical expertise, and sound understanding of client needs.

ø  effective leadership skills honed through progressive roles within high-paced, demanding environments that required balancing of numerous tasks with varying degrees of priority.

ø  excel in big-picture thinking while energizing teams and building consensus among disparate groups in order to make things happen .

ø  reputation for strong work ethic, exceptional commitment to customers, industry knowledge, approachability and ability to get the job done by focusing on priority tasks, responding to sense of urgency and tenacious commitment to results.

 

core competencies

strategic planning & initiatives

relationship management

performance assessments

new business development

team leadership & training

vendor & contract negotiations

alternative marketing channels

new product development

customer service

data analysis & forecasting

p&l accountability

referral business networking

process & procedure streamline

presentations & documentation

budget administration

 

career accomplishments                

 

ø  successfully doubled r&m marketing services revenues during first year and substantially increased client base through deployment of e-mail marketing campaign.

ø  streamlined r&m marketing services call center and improved capacity after redesigning location and upgrading systems.

ø  optimized efficiency and flexibility at r&m marketing services by devising and implement alternative redemption processes for firm s proprietary consumer incentive programs.

ø  rose aggressively through wyeth healthcare organization, capturing president s gold cup award in 2001 and 2003 for individual and team performance and front end supplier of year award in 2003.

ø  introduced first pdq family endcap event whose success led rite aid to require all manufacturers to emulate wyeth s plan.

ø  sustained promotional lifts over 200% for advil by implementing promotional and display optimizations and executed best-in-class launch of advil pm with distribution of all skus complemented by temporary and permanent off-shelf display, circular front cover advertising, and pharmacy participation.

ø  exceeded sales objectives at wyeth healthcare organization by average of 105% during 3 out of 5 years of tenure.

ø  tripled pos unit movement for chapstick brand by directing development and acquiring new distribution front-end display units.

ø  penetrated senior levels of rite aid corporation to build collaboration and increase communication among supply chain, management, and pharmacy departments and wyeth; appointed to lead role on advisory board committees.

ø  netted $2m in sales after identifying and securing distribution for chapstick in alternative channels and utilized model for distribution of wyeth brands across nine major f/d/m retailers.

ø  secured double-digit sales increase for anbseol brand through revision of media mix to increase frequency and reach; received nacds award for development of unique promotional co-pack.

ø  increased brand movement by up to 40% in professional marketplace through advertising and promotional efforts at the wellah corporation; invited to represent u.s. affiliate at international strategy conference in germany.

ø  drove gold bond sales from $200k in year 1 at martin himmel, inc. to $25m in year 4; successfully launched 3 line extensions that capitalized on brand s equity.

 

professional experience                

 

r&m marketing services-bridgewater, nj                                                                       2006 to present

director of sales and marketing

  steer strategic sales and marketing direction for organization, including development of contemporary marketing approaches and programs consistent with industry-specific market research and analysis.

  plan and administer yearly budget, providing responsible projections and quotas by estimating, forecasting, and anticipating market conditions, trends, and variances.

  promote positive relationships with industry partners, contractors, vendors, and distributors and expanded national market penetration through collaboration with subagents.

  supervise planning, development, and content of advertising, web sites, and communication outlets, marketing materials, brochures, and collateral; coordinate and direct special exhibits, events, and promotional campaigns.

  oversee recruitment, training, and management of all sales staff and ensure superior customer service within telemarketing and consumer call center.

 

wyeth consumer healthcare-madison, nj                                                                           1996 to 2006

business development manager / national account manager, rite aid (2000 to 2006)

  directed analgesic and respiratory product sales initiatives, producing $40m in annual revenues and managed and expanded strategic relationships with business partners.

  conducted all forecasting, factory and pol volume analysis, and p&l management while maximizing new distribution, product positioning, promotions, and negotiations.

  mentored and coached category development managers in project development and promotional analysis procedures.

 

senior manager, customer marketing (1999 to 2000)

  formulated plans and programs to support $254m portfolio of brands and communicated and executed strategies through sales force and retailers; brands include chapstick, preparation h, anbesol, fibercon, denorex, and axid.

 

product manger (1996 to 1999)

  coordinated anbesol franchise marketing campaign, which secured $34m in revenues and maintained brand leadership position in adult segment of tooth and gum analgesics.

 

**    ***    **

further experience as category marketing manager and senior product manager for the wella corporation and martin himmel, inc.

 

education & credentials                

 

seton hall university-south orange, nj

master of business administration, concentration in marketing

 

university of scranton-scranton, pa

bachelor of science in economics and finance

 

 

 

 

yyyyyy x. yyyyyy  

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx

abc@xyz.com

 

 

 

 

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

 

i am currently seeking a challenging career opportunity in a (insert actual title of target position) capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

in addition to a master of business administration (marketing concentration), a bachelor of science in economics and finance, and a results-oriented work ethic, i also can offer:

  proven track record of award-winning, multimillion-dollar performance capturing and expanding key business, with particular attention to customer service and cultivation of sales teams that meet or exceed goals.

  consistent ability to outperform company expectations and achieve rapid promotion within short timeframes.

  thoughtful and effective approach to articulating complex marketing strategies, which supported greater client understanding and facilitated more business opportunities.

  diverse array of experience delivering reporting, sales, and forecasting presentations to clients, vendors, and management.

  commitment to continuous development through ongoing training and education.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your operations, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

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