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yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx • abc@xyz.com
~ goal-driven team leader • expert in multimillion-dollar promotions development • gifted communicator ~
dynamic leader with expertise in driving marketing / promotion, multimedia communications, and program development within athletics / sports markets eager to contribute talents toward supporting an employer in optimizing results.
profile
ø actively communicate an organization s vision, value, and goals in order to profitably achieve all advertising / marketing and communications-based creative and financial objectives.
ø excel in building critical professional relationships and business networks.
ø adept at defining and executing targeted promotional action plans to generate business and developing existing associations to optimize revenue performance.
ø multitask within high-pressure, deadline-driven environments, including quickly identifying and resolving daily challenges while maintaining excellent work ethics.
ø holds a m.s. in sports administration and b.s. in marketing communications from the florida state university.
ø proficient in ms office (word, excel, powerpoint), filemaker pro, and adobe illustrator / photoshop.
~ select professional presentations ~
ncaa convention panel speaker marketing (2008)
nacma convention round table presenter servicing and maintaining sponsors (2008)
nacma convention panel speaker outsourcing marketing rights to a media rightsholder (2006)
university of florida sports management conference presenter new revenue generating ideas in collegiate athletics (2003)
professional experience
img college a division of img worldwide
general manager sponsorship sales / director of special projects 2007 c present
key business achievements
create profitable regional partnership platforms for the southeastern conference with investment levels of up to $1 million, along with supporting revenue generation toward a $7-million sponsorship budget.
successfully support operations management of such high-profile organizations as the michigan sports network, university of kansas / jayhawk sports marketing, and the university of florida / gator sports marketing.
ø apply superior managerial talents toward successfully overseeing multimillion-dollar special events within an atlanta-based collegiate sales office for a premier collegiate marketing, licensing, and media company.
ø resourcefully assist on-site event management with the optimal facilitation of wide-ranging southeastern conference championship events and tournaments.
ø demonstrate profitable prospecting skills toward attaining sponsorship and media packages for a portfolio of sports properties, along with overseeing corporate sponsorship packages, activation, and fulfillment activities.
ø utilize outstanding marketing and advertising abilities to develop and implement consumer promotions instrumental in increasing sponsors visibility, including effectively developing new inventory and proficiently supporting the creation of group-based business-to-business cross-promotional opportunities.
ø liaise between university administration and company-wide offices to ensure ongoing support of marketing initiatives.
ø expertly plan and lead company-wide weekly calls for the collegiate sales group, including coordinating all research and marketing projects across all 15-plus sports properties.
host communications, inc. seminole athletics marketing / florida state university property
general manager / assistant athletics director marketing and promotions 2005 c 2007
key business achievements
oversaw over $5 million in revenue generated from the optimal management of a large-scale multimedia rights agreement, along with achieving 115% of budget.
successfully managed key accounts (i.e. coca cola, dodge, allstate, and alltel wireless) worth over $1.5 million.
ø drove organizational success by profitably managing an internal promotions budget of over $500,000, along with overseeing sales / operations for such entities as the seminole radio network, corporate sponsorship / hospitality programs, football and men s basketball tv / radio coaches show, and office publications production / vending, as well as overall property-wide profitability.
yyyyyy x. yyyyyy
(xxx-xxx-xxxx • page two
~ goal-driven team leader • expert in multimillion-dollar promotions development • gifted communicator ~
professional experience
(continued)
host communications, inc. seminole athletics marketing / florida state university property
general manager / assistant athletics director marketing and promotions (continued) 2005 c 2007
ø cost-effectively negotiated comprehensive talent agreements and contracts for radio crew, coaches shows, and various other areas while working to enhance the overall brand and image of the university, its symbols / mascot, and athletic programs.
ø cohesively coordinated relationships with development, corporate, and university contracts, as well as provide ongoing support between company and department of athletics; directed the advantageous acquisitions of new prospects and prospect development.
ø effectively trained, coordinated, and led a top-performing 14-member team to maximize productivity in support of all operational goals.
ø participated in dynamic on-air programming segments for the seminole sports magazine, a state-wide, cable-based weekly sports highlight show.
director of promotions 1999 c 2005
key business achievements
spearheaded the success of such well-publicized special events as the chris weinke heisman celebration, 1999 national championship celebration, 2003 reunion celebration, and recognition of the 1993 football national championship team.
maximized department-wide success by optimally planning and allocating a promotional operating budget totaling over $500,000.
ø led the coordination and management of innovative marketing efforts within promotions, ticket sales, and game operations activities for 19 top-ranked sports programs, including overseeing the implementation of critical advertising, media buys, and production efforts.
ø developed and implemented consumer, fan, and sponsor promotions, along with creating game inventory and corporate sponsorship packages of all levels; serviced sponsorships as necessary.
ø proficiently fulfilled, activated, and implemented all corporate sponsorships and contractual elements to maintain seamless promotional processes.
ø contributed exceptional marketing proficiencies toward the production and development of all collateral material and promotional products, along with maintaining mutually beneficial advertising and design agency contracts and relationships; oversaw all video board and electronic display projects for four sports / venues.
ø profitably planned comprehensive ticket sales strategies for football, men s and women s basketball, and baseball sports programs, along with assisting in the development of key promotional content / layout for a seminole sports-themed official web site and statewide cable show.
ø directed the duties of a highly skilled 10-member staff, including overseeing all spirit program and group activities.
~ additional professional experience ~
assistant director of sports marketing, university of maryland department of athletics 1998 c 1999
athletics marketing assistant, florida state university department of athletics 1996 c 1998
professional affiliations
national association of collegiate marketing administrators (nacma)
active member / active member of nacma sponsorship committee / past atlantic coast conference representative
idea (information display and entertainment association)
former member / past secretary
inroads jacksonville corporate internship program
alumni
omicron delta kappa leadership honorary society • delta sigma pi business fraternity
burning spear, inc. (fsu) • fsu honors and scholars program • girl scouts of america
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