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gregg caren

0000 xxxxxx xxxx , xxxx , xxxxx 00000




results-driven senior executive eager to contribute expertise in driving operations, business development, p&l, and team-building initiatives toward actively collaborating with a dynamic organization in maximizing bottom-line performance.


areas of expertise


         significant operations management experience; apply polished prioritization and multi-tasking abilities to direct highly efficient and profitable daily operations.   

         proven success in multi-unit sales management, strategic planning, marketing, contract negotiations/administration, and multi-million dollar budget management.

         excel in hiring, training, and team building; empower, motivate and inspire personnel, consistently focusing on customer rapport-building and team cohesiveness.

         plan, analyze, define and implements policies, procedures, philosophies, and corporate vision to optimize quality standards, company reputation, and staff productivity.

         practical and proactive; set goals and devise sales growth strategies to attain revenue targets

         financially astute with solid reputation for creativity, sharp management acumen, integrity and well-honed problem solving abilities.

         adept at conducting market and feasibility studies, concept development, and overseeing new facility design and construction.


professional experience


smg, philadelphia, pa, 2007 to present

senior vice president, strategic business development

         spearhead global sales force development and deployment as well as international business development.

         proactively strengthen and expand brand through new management contracts, strategic partnerships, and acquisition opportunities.

         drive business development initiatives spanning united states, mexico and asia to capture new accounts, and exhibit proficiency in securing both public and private sector management contracts.


trump entertainment resorts, atlantic city, nj, 2006 to 2007

vice president convention sales

         strategically restructured and rebuilt sale force to substantially boost performance of three trump casino resort properties encompassing 3,000 guest rooms and 200,000 square feet of facility space.

         elevated personnel performance by devising and launching incentive plan.

         played a pivotal role in steering excellent revenue growth by directing and coordinating convention sales and marketing for all three facilities..


smg, philadelphia, pa, 2000 to 2006

vice president, convention center operations, sales & business development

         applied dynamic leadership talents to coordinate and supervise six regional sales directors, 50 property-level directors, and sales force of 180+ account executives nationwide.

         championed numerous strategic alliances/partnerships and resourcefully defined branding initiatives to elevate competitive positioning.



gregg caren ~ page 2 of 2


professional experience continued


         exercised exemplary critical thinking abilities to implement company-wide database management and marketing program vital to enhancing organization of key data.

         oversaw operations and marketing for 50+ convention and tradeshow facilities totaling 10 million square feet worldwide, skillfully overseeing recruiting and training of senior management team.

         increased awareness and revenue growth in all smg markets by establishing influential business relationships, and negotiating preferred vendor status and national contracts with multi-national firms.

         cost-effectively collaborated with alliance partners in sharing advertising resources.

         employed strong project management expertise to create budgets, devise marketing plans, and orchestrate multiple initiatives concurrently.

         expertly managed exhibits and sponsorships at national and international trade shows.


smg/atlantic city convention center, atlantic city, nj, 1998 to 2000

assistant general manager/director of sales & event services

         planned, coordinated and directed daily operations for northeast s second largest convention facility, with accountability for national marketing, advertising, direct sales, event services, operations and personnel base of 145; analyzed, developed, managed and administered $7m budget.

         generated considerable revenue growth, decreased expenses and boosted customer satisfaction by introducing and promoting private sector philosophy to public sector facility.


valley forge convention center/sheraton valley forge, king of prussia, pa, 1997 to 1998

vice president, sales and marketing

         strategically navigated marketing, sales, public relations and advertising efforts to produce approximately $28m in annual revenues for convention and tourism destination.

         supervised, motivated and managed four directors and 13 account executives.


south jersey expo center, pennsauken, nj, 1993 to 1997

general manager

         exhibited outstanding ingenuity in conceiving of and managing design, construction, staffing, sales and marketing of 102,000 square foot exhibition facility.

         delegated tasks to employees, formulated annual marketing plans, and devised operating budgets.


earlier experience:

independent consultant, garden state exhibit center, somerset, nj, 1991 to 1993; 1994 to 1997

vp & general manager, new jersey convention & exposition center at raritan center, edison, nj, 1989 to 1991



bachelor of science in hotel, restaurant and institutional management (hr&im), penn state university

affiliations & recognition  


international association for exhibitions & events (iaee)            - gold net circle award recipient


new jersey society of association executives c past member of board; associate member of the year


national association of consumer shows (nacs) c board of directors, 2004 to 2008


international association of assembly managers (iaam) c past district 1 membership chair


chamber of commerce southern new jersey c board member, 2006 to 2007

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