yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
~ career profile ~
offer more than 12 years progressive experience in sales and marketing director roles, including extensive experience in initiating and planning marketing plans as well as designing multimedia promotional strategies to capture a larger target audience. ~ established a successful sales track record through process improvement planning, program coordination, and cultivation of strong industry relationships to drive growth in target markets. ~ possess excellent team leadership, project management, market research/analysis, vendor/client relations, budget administration, and program development skills.
~ career accomplishments ~
ö significantly increased symphony ticket sales from the previous year by devising and launching an innovative e-marketing campaign.
ö conceptualized successful performance pr programs for large-scale medical clients.
ö strategically developed program positioning for wellcare as an effective and elevated platform for state chiropractic associations.
ö increased online store sales over 30% by developing and integrating content to store.
ö maximized sales 20% from 2005, surpassing historical highs for company in 5 different months.
ö increased client base by designing and implementing highly effective sponsorship service program.
ö maximized revenue 200% by developing an efficient marketing campaign.
ö grew national corporate client base by 34%.
ö created innovative promotions to target audiences, which increased attendance by 28% on respective dates.
ö featured speaker at maximizing revenue generation and crm for sport facilities and franchises conference in dallas, tx.
~ professional experience ~
columbus symphony, columbus, oh
director of marketing and communications
drove promotional development across multiple platforms by directing creation of a new interactive website complete with multiple digital platform integration to encourage website traffic to the organization.
successfully re-launched a previously popular picnic with the pops brand to generate a larger audience for the series.
served as primary media spokesperson for the symphony in the absence of the executive director.
circone + associates, dublin, oh
brand partnerships consultant
spearheaded development of new partnership opportunities for multiple commercial clients by conducting market research to identify optimal depth, duration, and distribution channels.
led branding initiatives for clients to enhance recognition of their products and services in target markets.
served as primary liaison for agency sports related activities as well as clients including high profile celebrity endorsements and partnerships.
proactively positioned brands after market analysis and communicated messages to help promote clients to the public.
show what you know publishing, columbus, oh
director of sales and marketing
created and launched a comprehensive sales marketing plan to drive revenue generation with direct mail and customer relations management techniques.
administered and developed new content for company website and online store, implementing and devising electronic marketing campaigns to targeted customer lists to maximize online traffic.
directed development, implementation, and tracking of all direct mail campaigns including tri-yearly catalog distributions.
oversaw daily activities of 4 marketing staff and 11 sales staff to ensure all sales goals were met with optimal productivity.
~ page 1 of 2 ~
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promotions one, columbus, oh
director of marketing
defined promotional strategies and developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets for multiple clients.
collaborated with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with client s individual goals.
conducted regional market research and analysis to identify new business opportunities for clients.
facilitated product development through testing and research initiatives.
directed daily activities of a forward-thinking marketing team to drive creative campaign development for client products.
prepared and managed marketing budgets for clients and oversaw recruitment initiatives to secure new corporate partners for events.
columbus clippers, columbus, oh
director of marketing
created innovative marketing tools, including promotional materials, direct-mail pieces, and promotional events.
evaluated marketing collateral and programs to track promotional performance in the market and prepare reports to showcase effective campaigns.
developed and maintained teams advertising budget.
regularly met with management to ensure marketing activities aligned with current business goals.
provided leadership and direction to marketing associates, guiding the creation of marketing materials and ensuring adherence to corporate goals.
~ education ~
bachelor of arts in english, 2008 c the ohio state university
~ activities ~
bellepoint youth athletic association, treasurer
yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
hiring agent name
i am currently seeking a challenging career opportunity in sales or marketing management capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.
i am seeking to utilize my 12 years progressive experience in sales and marketing director roles within your organization. throughout my career, i have led the creation and planning of innovative promotional campaigns after conducting market research to identify new business opportunities and drive revenue generation and branding awareness for client companies. these client companies include medical, sports, and publishing organizations with diverse target audiences. during my experiences, i have established a record of successfully driving business development, creating brand awareness for new products, and developing multimedia campaigns to capture larger target audiences for clientele.
some key achievements include:
ö significantly increasing symphony ticket sales from the previous year by devising and launching an innovative e-marketing campaign.
ö strategically developing program positioning for wellcare as an effective and elevated platform for state chiropractic associations.
ö increasing online store sales over 30% by developing and integrating content to store.
ö maximizing sales 20% from 2005, surpassing historical highs for company in 5 different months.
ö increasing client base by designing and implementing highly effective sponsorship service program.
ö maximizing revenue 200% by developing an efficient marketing campaign.
ö growing national corporate client base by 34%.
ö creating innovative promotions to target audiences, which increased attendance by 28% on respective dates.
i am a dedicated worker as well as persuasive team leader with a reputation as a creative, effective change initiator with impeccable interpersonal and relationship building skills which create success.
to complement this background, i possess a bachelor s degree from the the ohio state university.
as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. my goal is to transition my experience, creativity, and enthusiasm to your organization. i am confident that i could be a valuable asset, and look forward to interviewing with you in the near future.
yyyyyy x. yyyyyy
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