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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Tel: (xxx-xxx-xxxx

abc@xyz.com

 

Results-driven Executive eager to contribute expertise in driving sales, business development and operations toward actively collaborating with a dynamic organization in maximizing bottom-line performance.

 

Profile

 

Excel in spearheading sales, business development, product marketing and new market penetration to optimize profitability and overall organizational performance. Significant background in advertising sales/publishing industry with proven performance in budget administration, account development, recruiting/hiring, team-building, staff development, and sales force automation. Exemplary P&L management experience, and impressive abilities in problem solving, goal setting/attainment, prioritization, multi-tasking, and forecasting.  Diligently assess business operations to determine and optimize fiscal sustainability, competitive positioning, and revenue opportunities. Actively analyze industry and market trends to plan strategies, effectively promote products and services, win new accounts, and drive territory growth.  Conceptualize, orchestrate, and execute innovative strategies to strengthen brand name recognition and awareness.

 

Snapshot of Recent Accomplishments:

 

        Coordinated, launched and effectively manage daily operations for White Light Publications producing $20M in annual sales.

        Pioneered NorthwestCarsandTrucks.com, and led Northwest Cars & Trucks Magazine to rank as region s #1 automotive magazine.

        Rolled out new product into highly competitive market to quickly generate $4M within first two years.

        Implemented training program to position company as 2nd  largest automotive publication in Portland.

        Planned, analyzed and strategically positioned product distribution for an overall 98% annual pick up rate.

        Inspired, managed and motivated sales representatives to achieve 78% closing ratio.

        Independently trained, developed and coached top producer in securing $1M in sales in one year.

 

Professional Experience

 

White Light Publications, Seattle, WA, 1999 to Present

VP of Sales and Marketing

         Demonstrated dynamic leadership skills in successfully recruiting and training high-performance 12-member sales force to drive display advertising sales as well as developing two General Sales Managers vital to optimizing distribution and P&L management.

 

Continued

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

         Drive new account penetration and development and strategically target print media solutions and sales campaigns with executive educational briefings to appeal to target demographics.

         Spearheaded market expansion to Portland, Oregon with accountability for company set-up, pricing, distribution, and recruiting of sales staff and Sales Manager.

 

Trader, Seattle, WA, 1997 to 1998

General Executive Sales Manager

         Brought on board to strengthen sales performance within Northwest market region. 

         Assembled, inspired and led team of 6 sales executives to meet or exceed individual sales targets; successfully surpassed monthly quotas and expanded territory boundaries for all sales executives.

         Developed and motivated two top performers within the first six months which outperformed all other sales executives region-wide, with one individual setting a new sales record within the first six months of being assigned to a new territory.

         Handpicked and trained individual for Internet sales, guiding employee to quickly rank as company s top Internet sales executive nationwide.

 

The Auto Guide Magazine, Millcreek, WA, 1994 to 1996

General Sales Manager

         Analyzed sales performance, recruited seven new sales professionals, expanded territories, and increased distribution to elevate market position considerably within first six months.

         Championed efforts to catapult weekly sales from $12K to $60K within the first two months.

         Implemented digital scanning process and improved proofing and accountability of ad submissions, successfully decreasing company losses by 13%.

         Overhauled operations by authoring and implementing company handbook, refining dress code, and enhancing sales presentation manual.

         Elevated profit margins almost immediately and increased staff commissions by effectively increasing and aligning pricing with market share conditions.

         Generated $10K in commissions for one month by selling 10 newspaper inserts.

 

                   

 

Prior background includes service with the United States military; honorably discharged.

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