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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Telephonexxx-xxx-xxxx

Abc@xyz.com

 

Objective

 

Dedicated and sharp Marketing Management Executive eager to contribute exceptional talents toward supporting a dynamic employer in maximizing bottom-line performance.

 

Qualifications Snapshot

 

  • Excellent blend of expertise in competitive analysis, strategy planning, market research, sales management, and customer relationship building.

         Proven performance in devising and executing promotional campaigns to maximize brand awareness and consumer response.

         Creative, adaptable and tenacious; quickly master new roles, responsibilities, technologies and environments, bilingual in Spanish, and adept at penetrating new markets.

         Outstanding strengths in marketing plan development, budgeting, scheduling and team leadership; inspire and empower staff to exhibit exemplary productivity.

         Proactively team with design staff, clients, peers and external vendors to align and ensure brand and message consistency.   

         Polished multi-tasking abilities; gracefully balance competing priorities.

 

Professional Experience

 

Lipscomb University, Nashville, TN, 2006 to Present

Sr. Director of Marketing

         Successfully conceptualized, clarified and promoted university brand, A New Day to reflect positive change and growth.

         Seamlessly integrated marketing message across all departmental lines (academic, alumni, athletics, development, enrollment, K C12, etc.) to maximize brand consistency.

         Launched marketing messages and activities via internal and external design personnel encompassing strategies such as paid advertising, web-based channels and media releases.

         Designed visually-appealing logos and wrote compelling copy for radio spots, television commercials, billboard signs and print materials.

         Diligently track and administer marketing budget, and presented quarterly reports to Board of Trustees.

 

Dale Supply Company, Nashville, TN, 2002 to 2006

Business Development Manager

         Championed efforts to strategically grow and maintain Maytag brand through proficiency in marketing, brand management, and new business development.

         Played a key role in overhauling underperforming company to achieve and sustain excellent profitability.

         Penetrated and developed new business in Tennessee and Southern Kentucky, developed strategic marketing plans, and led expansion efforts to further boost revenue growth. 

         Applied dynamic interpersonal, motivational, and leadership talents to train, coach, and develop new personnel, elevated team morale, and guided staff to exhibit performance excellence.

         Consistently increased net profit and grew net sales by 64%.

         Prepared, orchestrated and spearheaded roll-out of four new major products.

 

Continued

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

Manpower, Nashville, TN, 1999 to 2002        

Branch Manager

         Managed and coordinated marketing operations promoting company services that included staffing, testing, training, payroll processing, and direct placement.

         Exercised first-rate talents in P&L management to improve ROI, grow weekly profitability by 400%, and expand overall sales revenues by 55%.

         Reviewed all RFPs and led efforts to establish and launch two new onsite centers, effectively expanding public accessibility.

         Achieved 900%+ increase in net profitability and ensured solid relationships with up to 350 employees at any given time.

         Successfully staffed Ford Motor Credit call center involving placement of 2,100 employees in an economic climate of 2% unemployment.

 

Columbia National Mortgage, Brentwood, TN, 1994 to 1999

Assistant Branch Manager

         Navigated sales, marketing and customer service functions with local and national builders as well as several large real estate firms.

         Exercised tenacity, planning expertise, and organizational strengths to institute company s builder service/sales division in Tennessee and Kentucky.

         Recruited, hired and managed quality talent for satellite branches in Nashville, Knoxville, Chattanooga, and Southern Kentucky.

 

 

Prior Experience:

 

Spanish Translator, various U.S. government agencies, Washington, DC

 

Director of Alumni, Parent & Church Relations, Northeastern Christian Junior College, Villanova, PA

 

Education

 

MA in Conflict Management (in progress), Lipscomb University, Nashville, TN, expected completion May 2009

 

BA in Communications;  Graduate Studies, Abilene Christian University, Abilene, TX

 

Spanish Language Training, Defense Language Institute, Monterey, CA

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