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yyyyyy x. yyyyyy

                                        0000 xxxxxx xxxx , xxxx , xxxxx 00000


career objective                              

results-driven sales manager eager to apply dynamic business development, account management, and strategic marketing skills toward actively supporting the employer in optimizing sales and profits


ø  offer more than 18  years of progressive experience in sales, customer service, staff development, and operations, with expertise in managing major accounts and key territories

ø  demonstrated ability to provide excellent service for existing customers while expanding sales pipeline; manage key accounts, develop niche markets, administer major contracts resulting in high-revenue transactions

ø  effectively prospect, secure, and retain diverse client base; develop and implement business development plans

ø  monitor trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop markets

ø  strategically plan and coordinate workflow and human resources for optimal coverage while containing labor costs; recruit, train, and direct top-performing sales teams

ø  dynamic communication, presentation, negotiation, and relationship management skills

professional experience                

owner/operator, proforma dhj promotions, oak ridge, tn                                                                  2003 c present

owner/operator, roma advertising, lakeland, fl                                                                                  2000 c 2003

  • successfully built and developed advertising and promotional products distribution company; relocated and converted to a franchise while maintaining and expanding client base throughout two states
  • steer all aspects of sales operations including business development, marketing and advertising, and account management
  • design highly effective advertising campaigns and marketing collateral; work closely with customers to create customized business solutions
  • recruit, train, and lead top-performing support team to provide excellent customer service
  • execute all back-office and administrative functions; direct order fulfillment, negotiate with vendors, and manage accounts payable/receivable


president / owner, bright imaginations learning center, inc., lakeland, fl                                              1996 c 2005

  • conceptualized, developed, and actively managed multiple pre-school and child care centers with a 47-member staff servicing youth aged from 6 weeks to 12 years
  • proficiently  directed comprehensive center activities including sales, hr, and financial management and administration; favorably negotiated purchase of new facilities for expansion
  • encouraged weekly parent/caretaker feedback and meetings to ensure client satisfaction and boost retention ratio
  • designed and implemented marketing plan resulting in significantly increased awareness and sales


division manager, jay r advertising, north miami, fl                                                                           1994 c 1996

  • actively contributed to business expansion efforts within the promotional products distribution industry; consistently met and exceeded sales targets
  • developed new division specializing in b2b sales within the medical and pharmaceutical arenas; hired, trained, and coordinated personnel


southeast sales manager, hit promotional products, largo, fl                                                             1992 c 1994

  • effectively nurtured key client relationships across critical territory and oversaw regional customer service representatives
  • delivered product presentations for individuals, large groups, and at national-level trade shows  


national accounts manager, adva-lite, inc., largo, fl                                                                          1990 c 1992

  • managed portfolios for 20 top distributors and dealers, worked directly with clients to create promotional items and collateral
  • trained nationwide staff, served as company spokesman at industry events


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~ key achievements ~

  • boosted revenues at proforma by 200% within two years and increased business with top five accounts by approximately 20%; implemented successful marketing campaign that garnered more than 20 new clients in one year
  • increased business by 400% and executed major corporate expansion to attain more than $1 million in annual sales at bright imaginations; established innovative incentive program and provided additional professional training for employees that cut turnover by 24%
  • facilitated 24% reduction in factory injuries through the creation and management of customer safety programs at jay r
  • repeatedly recognized for superior performance and top sales production at hit; boosted sales by 15%, closed major order ranking within top ten largest in company history


ba in management, marketing concentration, eckerd college, st. petersburg, fl                                 1989

  • selected to participate in elite operation enterprise internship program with american management association
  • completed study-abroad program in international studies at college s london campus
  • qualified for music scholarship


~ professional development & affiliations ~

oak ridge chamber of commerce                                                                                                         2005 c present

the rotary club of oak ridge                                                                                                               2005 c present

lakeland chamber of commerce                                                                                                           1996 c 2005

florida association of child care management                                                                                       1997 c 2000

promotional products association of florida                                                                                          1990 c 1994

public speaking course, dale carnegie                                                                                                  1990




yyyyyy x. yyyyyy

                                        0000 xxxxxx xxxx , xxxx , xxxxx 00000






hiring agent name


company name


city/state/zip code




i am currently seeking a challenging new career opportunity in a insert job title capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include numerous years of sales, business development, and customer service experience, including an extensive background in expanding existing territories and building out new regions.  i excel at training and leading team members to drive sales growth and deliver quality account servicing.  my dynamic communication skills have consistently proven instrumental in presenting, negotiating, and closing high-revenue sales transactions and i am highly effective in identifying and addressing client-specific needs.  to complement this background, i offer a bachelor s degree, significant professional development, and a solid network of industry and regional affiliations.


as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.






yyyyyy x. yyyyyy

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