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yyyyyy x. yyyyyy                                     p.o. box 0000 xxxxxx xxxx , xxxx , xxxxx 00000




productive team leader/entrepreneur eager to contribute dynamic sales management, sports marketing, operations, strategic planning, staff development/supervision, p&l and event management skills in a senior sales/marketing executive assignment.


career profile

ø  career built in roles of increasing authority and responsibility in the sports marketing and catering sectors.

ø  almost 20 years of solid experience in all phases of management, sales/marketing, unit operations and personnel direction.

ø  exceptional capacity in increasing sales revenues and market share.

ø  demonstrated competence in p&l, consulting and technical support.

ø  outstanding track record of account management, client retention and contract negotiation.

ø  expertise in recruitment, training and development of effective teams.

ø  consistently build value and marketshare in every assignment.

ø  adept in team supervision, leadership and motivation.

ø  knowledgeable in administrative procedures, policy implementation and lead generation.

ø  proven capacity to integrate new technologies to maximize productivity and profitability.

ø  excellent ability in prioritization, problem solving and effectiveness in fast-paced environments.

ø  well-organized multi-tasker with exceptional interpersonal skills.

ø  proficient in advanced business software applications.

ø  b.a. degree.

ø  usga and pgatta.


professional experience

hole n one sports catering                                                                                                         1989 - present

director of sales and marketing

         recruited to direct sales/marketing initiatives.

         develop and maintain clear lines of communication with clientele.

         oversee account management, sales and marketing, lead generating and prospecting.

         perform strategic planning, business development and client acquisition/retention.

         utilize golfing industry expertise to build business.

         expend revenues/profitability through relationship management abilities and strong negotiation skills.

         spearhead development of sales/marketing programs to enhance profitability and optimize market presence.

         effectively close professional golf contracts for hospitality food venues.

         coordinate all facets of events from concept and planning stages through to execution.

         manage efforts of external vendors and suppliers to meet client expectations and generate high levels of referrals.

         initiate short/long range strategic marketing plans for continued business growth.

         research and assess in-depth market, industry and competitive analysis to aid sales and marketing positioning.

         evaluate competitors to enhance strategic positioning.

         ensure outstanding account management generating high levels of customer satisfaction, loyalty, retention and referrals.

         successfully captured such key accounts as la open, byron nelson, new orleans c zurich classic, international and peter jacobson.

         have effectively positioned organization as a leader in sporting event management.


sowers consulting inc.                                                                                                              2004 - present


       planned, launched and manage this catering and event management venture.

       deliver level consultancy and management expertise to clients.

       oversee operations, sales/marketing, contract negotiations and vendor management.

       direct purchasing, logistics, personnel management and business development/event management.

       spearheaded and led catering team for u.s. coast guard compound supplying meals to relief workers from fbi, dea, ems, police, fire and coast guard during hurricane katrina.

       recipient of multiple distinguished medals of valor for outstanding contributions to katrina relief efforts.



whittier college

bachelor of arts, liberal arts and sociology, 1984

yyyyyy x. yyyyyy                                     p.o. box 0000 xxxxxx xxxx , xxxx , xxxxx 00000






cover letter text






hiring agent name


company name


city, state   zip code


dear                   :


i am currently seeking a challenging career opportunity in a senior sales/marketing executive capacity and am submitting my resume for your review.  in advance, i thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include almost 20 years of highly successful experience in sports marketing, event management, operation and catering in highly competitive environments.  to complement this background, i possess demonstrated expertise in relationship development, sales, strategic marketing, operations, p&l and fostering positive relationships with notable entities in the golfing-related sector, as well as strong analytical, problem-solving and managerial capabilities.  as an employee, you will find me to be an enthusiastic and disciplined team player, committed to supporting you in achieving your objectives through superior performance. 


i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future to further discuss my areas of experience and expertise that would be a contribution to your organization.









cary sowers











yyyyyy x. yyyyyy                                     p.o. box 0000 xxxxxx xxxx , xxxx , xxxxx 00000







thank you letter text





contact name

company name


city/state/zip code


dear _______________________________:


i would like to thank you for providing me the opportunity to interview with you and discuss the exciting senior sales/marketing executive position currently available with your organization.  having gained a deeper insight into the job requirements and your objectives, i am confident you will find me a valuable asset in achieving your goals.


as discussed, i am an enthusiastic, disciplined team player eager to continue a successful career as a dedicated member of your staff.  i believe you will find my dynamic management, coordination and communications skills vital to your operations and look forward to contributing to your success.


should you have any additional questions, or to discuss future employment opportunities, please feel free to contact me at your earliest convenience.  again, thank you for the enlightening interview.  i look forward to your response.










cary sowers

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