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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Phonexxx-xxx-xxxx
abc@xyz.com
~ Solutions-focused Management Professional eager to contribute considerable business development, marketing, program administration expertise , as well as academic credentials toward supporting a progressive organization in optimizing bottom-line performance. ~
Qualifications Snapshot
Diligently assess business operations to determine and optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities; solid experience in marketing, operations/program management, and team leadership. Excel in navigating and maintaining Google AdWord campaigns and working with performance-based, affiliate marketing programs. Skilled at developing rapport, delivering compelling and informative presentations, and nurturing relationships with key decision-makers. Investigate, identify and pursue business development opportunities to catapult business into unparalleled levels of success. Conceptualize, orchestrate, and execute innovative strategies to strengthen brand name recognition and awareness.
Selected Achievements:
Significantly expanded Blackboard Developer Network (BbDN) program membership revenue by 873% over 2007 year-end revenue, with a 30% increase in renewal rates over 2007.
Won 2006 Blackboard ABCD Corporate The Employee Experience Award for displaying outstanding performance.
Captured $1.5M+ in combined new business for Washington Convention Center and National Accounts division.
Drastically increased radio station visibility by securing company profile on nationally-syndicated, web-centric television program, CBS-TV's "The Wild, Wild Web."
Professional Experience
comScore, Reston, VA, 2008 to 2009
Panel Operations Manager
- Expeditiously steer recruitment, development, and retention initiatives for online and mobile opt-in research panel.
- Explore, analyze and secure partnerships and affiliate marketing relationships across multiple brands to support new panelist acquisition programs while developing/managing existing recruitment programs.
- Contribute to evaluating panel composition and utilization, closely considering development, retention and attrition trends.
- Critically analyze panel recruiting performance and provide recommendations for improvements.
Blackboard, Inc., Washington, DC, 2005 to 2008
Senior Program Manager, Developer Network (2007 to Present)
- Promoted to Business Development division and tasked with establishing foundation for tiered partner program structure.
- Created and executed targeted strategies supporting enterprise-wide operations.
Continued
Yyyyyy x. yyyyyy ~ Page 2 of 2
Professional Experience (Blackboard, Inc.) continued
Program Manager, Developer Network (2005 to 2007)
- Supported Product Development and Marketing divisions by launching marketing outreach campaign, planning event logistics, and participating in annual Developers Conference.
- Functioned as primary marketing contact for 200+ commercial vendors and secondary contact for 1,500 academic developers and members of Blackboard Developer Network program.
- Fostered and nurtured key relationships with senior management, staff members, and other company departments.
- Spearheaded external program awareness campaigns including quarterly partner newsletter and webinar series.
Jezign, Inc., Silver Spring, MD, 2004 to 2005
Marketing Consultant
- Researched and tenaciously uncovered strategic business partnerships, and assembled marketing plan and product launch strategy for emerging, athletic footwear start-up company.
- Conducted comprehensive industry analyses to support sales efforts and monitored competitive activity and trade issues.
- Collaboratively drove lead generation to secure major athletic footwear retailers for retail distribution.
Projection Presentation Technology, Lanham, MD, 2002 to 2004
National Sales Manager
- Promoted and facilitated sales of audiovisual and production services to senior-level corporate meeting planners and association executives for national, traveling accounts division.
- Leveraged razor-sharp analytical thinking abilities to precisely determine and measure profitability of each event/show and identify strategies to optimize productivity, efficiency and performance.
International Quality and Productivity Center (IQPC), Chicago, IL, 2000 to 2002
Conference Director
- Relied upon to research, explore and secure sponsorship opportunities for conferences targeting senior-level, corporate executives.
- Championed full-scope operations and implemented product specifications including booking speakers, conducting industry-related research, and preparing speaker abstracts and conference brochures.
Prior Background:
Partners Producer, Chicago Tribune Interactive (BlackVoices.com), Chicago, IL, 1999 to 2000
Senior Producer, Qradio.com, Washington, DC
Associate Events Producer, Microsoft (Washington Sidewalk.com), Washington, DC
New Media Producer, NetNoir.com (an AOL subsidiary), San Francisco, CA
Education
University of Maryland, Adelphi, MD:
Master of Science in E-Commerce, 2007 Master of Business Administration, 2005
Temple University, Philadelphia, PA, 1993
Bachelor of Arts in Radio/Television and Film, Concentration in Spanish and Portuguese
Memberships
Association of Strategic Alliance Professionals; Women in Technology
Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Phonexxx-xxx-xxxx
abc@xyz.com
Date
Hiring Director
Company Name
Address
City/State/Zip Code
Dear__________________:
I am currently seeking a challenging career opportunity in a <insert job title/position> capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.
As indicated in the accompanying resume, I bring to you a significant background in marketing program development and deployment, well-developed expertise in strategic planning and business development, and a solid ability to analyze revenue growth opportunities and conduct high-dollar negotiations to close the deal. To complement these qualifications, I offer exemplary organizational, prioritization, presentation and relationship-building skills which are essential in an <insert job title/position> role.
As a member of your management team, you will find me to be a hard-working team player committed to supporting you in achieving your objectives through superior performance, initiative and dedication. I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.
Sincerely,
Yyyyyy x. yyyyyy
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