Well-respected Executive-Level leader specializing in driving newsstand publishing channel growth, developing key business strategies, managing high-profile wholesaler groups, and cultivating a strong brand image with superior quality eager to offer 21+ years experience toward maximizing an employer s bottom-line.
Integral leader who excels at analyzing markets, identifying lucrative sales opportunities, defining strategies for capturing new business and developing existing clientele, and attaining solid leveraging in competitive industries.
Out-of-the-box thinker who offers up-to-date knowledge of products, industry trends, and customer requirements.
Excellent communicator who builds key relationships with C-level executives and business professionals, along and developing partnerships with all retailers, major magazines, and national distributors within the U.S. and Canada.
Top performer who conceptualizes, creates, and delivers highly effective product / services plans and presentations.
Ambitious self-starter who plans, delegates, and manages tasks within high-pressure, deadline-driven situations.
Achieved 2002 s Time Consumer Marketing Achievement Award for exceptional team leadership during 9 / 11.
Active member of the American Copy Editors Society (ACES).
Strategic Analysis / Planning
Marketing / Brand Positioning
Large-Scale Product Development
Result-Focused Team Management
Multi-Territory Market Growth
Start-Up Operations / Launches
Wholesaler Channel Development
Terms / Conditions Development
Key Business Relations
Profit & Loss Responsibility
Senior Vice President Sales & Logistics
Utilize broad scope of industry knowledge and business acumen to direct a top-performing sales team for Time, Inc. and TWR client titles, including managing headquarter sales and in-store merchandising across the U.S. and Canada.
Manage top 3 wholesaler groups representing 90% of total volume of Time Warner Retail and national retailers (i.e. Cohen, The News Group, Source Interlink Distribution, Hastings, Kroger, Barnes & Noble, Borders, CVS, Rite Aid.)
Lead a 124-person sales team through 6 direct reports, along with establishing valuable strategic partnerships and working collaboratively with all members of newsstand supply chains on sales and logistics, R&A, finance, and IT.
Spearheaded efforts to move all wholesaler relationships from at-will to more formal contractual agreements which resulted in securing improved payment terms and enhanced services for Time, Inc. magazines.
Optimized success by managing a high-volume Time, Inc. inventory of titles and new in-store merchandising.
Developed a logistics fee model for specialty wholesalers to pursue new and existing non-traditional retailers.
Integrated wholesaler, headquarter sales, and merchandising functions to form Time Warner Retail.
Initiated enhanced services across the entire wholesaler channel.
Improved pre-weekend delivery for People magazine.
Vice President Wholesale Sales (1995 C 2000)
Strategically steered all Time, Inc.-related wholesaler activities (including pricing terms / conditions) while managing a results-driven 160-member sales team and 3 wholesaler auditors in ensuring seamless operations.
Enforced wholesaler terms and conditions by developing improved processes resulting in annual chargebacks.
Implemented a new pre-weekend delivery scenario for People magazine which improved customer satisfaction.
Developed a SalesLogix database for a wholesaler field staff to track and recap activity centrally in a home office.
Maximized bottom-line results by leading monthly discussions on wholesaler payment terms.
Group Marketing Director (1992 C 1995)
Applied dynamic leadership talents toward directing 16 Marketing Managers in marketing 40+ Time, Inc. magazines, including developing targeted plans, managing P&L, and overseeing newsstand source for titles which encompassed all cost-effective planning, budgeting, forecasting, HR, IT, finance, and administrative initiatives.
Served as an integral member of an internal task force to develop the business models for Sports Illustrated commemorative issues, along with creating opportunistic tribute issue models for People magazine.
Led comprehensive newsstand launch efforts for Real Simple from identifying the core checkout opportunities and developing retailer offers to securing those pockets and executing against all new pockets prior to launch.
Recognized in Fortune magazine as a member of the marketing team that contributed to the magazine reaching its highest newsstand sales levels in the history of the publication.
Secured Meredith as a client by drafting a TDS presentation identifying key areas of opportunity and capabilities.
Newsstand Sales Director
Drove business growth by managing newsstand sales for a teen magazines group (i.e. Tiger Beat, Right On!), including interfacing among multi-publication editorial teams to proactively highlight entertainment stories / photos of prominent teen personalities which pursued incremental draw and sales opportunities for all titles.
Created marketing programs and sales strategies, launched new products, and managed WPS as national distributor.
Revitalized and expanded stagnant newsstand sales to grow sales total by 28% and produce $8 million in additional revenue, along with eliminating and consolidating 16 poorly performing products to increase profit margin.
Initiated a RFP for D&S magazines and explored all national distribution pros / cons before making final decision of selecting and securing a new national distribution agreement.
Bachelor of Arts in Business Management
St. John s University
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