xxx-xxx-xxxx 0000 xxxxxx xxxx , xxxx , xxxxx 00000 abc@xyz.com

yyyyyy x. yyyyyy

yyyyyy x. yyyyyy

results-driven senior marketing & brand management executive eager to contribute expertise toward actively supporting a progressive organization in optimizing revenue performance as a key staff member.

 

profile

ø  offer extensive experience in marketing, brand management and business development, with comprehensive background in preparing and presenting strategic business plans to senior management.

ø  effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

ø  proactive leader who successfully trains/develops, mentors and leads top-performing teams committed to providing superior service.

ø  exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.

ø  dynamic communication, presentation, relationship building and problem-solving abilities.

ø  excel at interacting with broad populations including senior management, sales and customer service staff as well as clients and external contractors.

ø  extensive experience in forging global partnerships and corporate alliances within highly competitive markets. 

 

select career achievements

ø  instrumental member in company supporting a single source china manufacturing partner, with currently over 10 key manufacturing partners in asia alone.

ø  creatively developed entirely new manufacturing base and category of products to support the office superstore distribution channel and launched/grew business to $16 million in under 5 years.

ø  generated $7+ million in sales in 2-year period by securing new licensing agreement with wenger/swiss gear.

ø  expanded the ladies belt division from $550k to $4m in under 3 years, contributing solid marketing and brand management expertise.

ø  exhibited solid global expertise in pioneering the overseas manufacturing concept and successfully developed global manufacturing partners that became the blueprint for the corporate sourcing protocol.

 

professional experience

buxton co. - springfield, ma                                                                                               2000-present

vice president - marketing, product development & sourcing

 

  innovatively prepare and deliver key product presentations and market direction to senior management, serving as a product expert and business strategist.

  contribute dynamic leadership skills in managing 10 staff members, with full accountability for the effective administration of design, product management and graphics.

  relied upon to lend expertise in expanding overseas manufacturing base to meet the needs of new diversified product mix while maintaining competitive pricing strategy, integral to boosting revenues and meeting goals.

  demonstrate sharp business acumen and communication talents in steering all price negotiations, building and establishing key relationships and liaising effectively with global manufacturing partners.

  proficiently implement and oversee all quality control processes at the overseas facilities, with strong focus on optimizing productivity, efficiency and performance.

  conduct comprehensive review and analysis of market trends in order to identify and explore new product opportunities for continued growth.

 

 

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laura drnek                                                                                                                                             page 2 of 2

 

 

humphreys, inc. - chicago, il                                                                                                          1995-2000

brand manager, merchandise manager/product development

 

  successfully developed and secured key new national brand licenses including columbia sportswear, slates, samsonite and dickies.

  proactively forged direct relationships with key accounts and performed all seasonal product and trend presentations to top corporate managers.

  formulated and executed targeted marketing strategies and managed diverse product area in excess of $30 million at wholesale.

  as brand manager for both levi's/dockers and columbia sportswear, liaised effectively with both corporate entities in terms of understand and interpreting brand dna and all product approvals.

  pioneered marketing and brand management of the urban streetwear category, achieving $5 million in first year sales volume.

 

 

buxton company - springfield, ma                                                                                      1993-1995

vice president of marketing & product development

 

  strategically identified and targeted new markets for the company's products to expand sales and boost revenues.

  innovatively designed, developed and launched marketing strategies and products to capitalize on new opportunities.

  drove the production and design of effective marketing tools including specialized catalogues and multi-level pricing structures for various markets to diversify revenue streams, leading to increased sales and market share.

  spearheaded the development and implementation of an entirely new advertising strategy for both print trade publications and informational line catalogues, with strong focus on cost-effectively maintaining a limited advertising budget.

  created and promoted "market right" product offerings to current distribution channels and generated entirely new product lines for premium distribution channels, demonstrating exceptional marketing and brand management abilities in achieving goals and timelines.

  managed and delivered successful product presentations, emphasizing competitive edge and features/benefits of "market right" product to satisfy consumer needs, collaborating directly with vp of sales and entire sales division to maximize performance.

 

 

prior experience

 

product manager c women's & men's belts, humphreys, inc. - chicago, il 

operations manager (consulting), golfpro, inc. - naperville, il

vice president and general manager, e.b.n. company - skokie, il

                             

education

associate in applied science in fashion merchandising - the international academy of merchandising & design, ltd. (chicago, il); graduated valedictorian & 3.8/4.0 gpa

 

 

 

date

 

 

 

hiring agent name

company

address

city/state/zip

 

dear _______________________________:

 

are you seeking a results-focused, solutions-oriented marketing & brand management professional to support your company in maximizing performance?  i am currently exploring new opportunities, and am interested in joining your team.  to acquaint you with my qualifications, i m submitting my resume for your review.  in advance, thank you for your time and consideration.

 

from leading high performance teams and facilitating superior client servicing to identifying and implementing targeted marketing processes/procedures, i have continually excelled in maximizing performance as a dynamic leader.  i excel in identifying and resolving inefficiencies, introducing solutions instrumental to boosting performance and strategically utilizing resources to generate optimal results.  as illustrated by the accompanying resume, i have continually advanced in marketing and brand management, assuming increasing levels of responsibility for budgets, employees and projects.  i have extensive experience in building and establishing key relationships with senior management and delivering strategic business presentations.  among my accomplishments, i successfully expanded the ladies belt division from $550k to $4m in under 3 years, contributing solid marketing and brand management expertise.  i also exhibited solid global expertise in pioneering the overseas manufacturing concept and successfully developed global manufacturing partners that became the blueprint for the corporate sourcing protocol.

 

as a member of your team, i will consistently exhibit a strong commitment to quality and a dedication to playing a large role in achieving and surpassing goals.  i am eager to meet with you to discuss how my qualifications support your current and prospective needs, and welcome the opportunity to interview at your earliest convenience.

 

professional regards,

 

 

 

laura drnek