yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx

cell: (xxx-xxx-xxxx

abc@xyz.com

 

 

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

please accept this letter and accompanying resume in application for the marketing management opportunity that is currently available.  in advance, thank you for your time and consideration.

 

i bring to you an excellent blend of b2b and b2c experience, proficiency in market analysis and campaign development, and solid project management skills focusing on revenue potential, competitiveness, sustainability, channel development, and marketshare opportunities. to complement these qualifications, i offer an exemplary blend of interpersonal, organizational, and prioritization abilities, and excel at identifying, anticipating and responding to emerging and existing market trends.  

 

as a proactive contributor to your organization, you will find me to be an achievement-oriented professional committed to helping you maximize revenue growth and profitability via tenacity, innovation, critical thinking abilities, and resourcefulness.  i am confident that i could be a valuable asset to <insert name of company>, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

 

 

 

 

yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx

cell: (xxx-xxx-xxxx

abc@xyz.com

objective

 

results-driven marketing specialist specializing in information-based marketing, targeted communications and product management/branding eager to contribute expertise toward supporting a dynamic organization in optimizing sales and profit performance.

areas of strength

 

           market analysis

           strategy development

           project management

           brand management

           data-based marketing

           public relations

           online marketing & advertising

           website optimization

           media outreach and relations

           marketing collateral development

           new facility grand openings

           direct mail & print materials

professional experience

 

a.h. belo corporation, dallas, tx, 2006 to present

product manager, belo interactive

         successfully diversified revenue channels by developing and implementing vertical healthcare market strategies.

         demonstrate resourcefulness in exploring, identifying and pursuing new online product opportunities.

 

marketing consultant, wfaa-tv

• spearheaded online marketing effort to improve performance of niche web site, effectively doubling page views and increasing value for sponsors.
• critically analyzed effectiveness of on-air promotions and navigated efforts to enhance allocation of marketing resources.

 

marketing consultant, belo interactive

• leveraged excellent forecasting skills to formulate business case for new customer data management project, including analysis of current trends, system requirements, and financial impact.
• led pilot to improve web site registration process, capturing 50% increase in registrations and 50%+ increase in valuable data collected during registration process.

 

marketing consultant, the dallas morning news

• proactively created targeted campaigns for each channel (direct mail, single copy and internet) based on meticulous customer data and segmentation analysis.
• increased single copy sales by over 200% and improved online sales by 35% through site optimization and web media improvements. 
• launched grass roots public relations campaign to promote new web site for consumer-generated media, featuring email blasts, small events and direct mail.

 

continued

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professional experience continued

 

capgemini consulting c global marketing team, san francisco, ca; washington, dc; new york, ny, 1999 to 2006         

associate director, global market analyst relations     

         exercised well-honed organizational skills to assemble and orchestrate outreach programs for five service lines and industry units, immediately improving company s market share and fiscal performance.

         instrumental in capturing leadership position in idc s and gartner s evaluations of supply chain service providers and elevated company reputation by promoting capgemini s differentiators and client successes.

                                            

assistant director, global market analyst relations   

         championed strategic communications program to improve analyst awareness for each business unit which contributed to doubling of capgemini s coverage in published analysts reports from 1999 to 2002.

         played a vital role in development and introduction of new analyst relations program, and recruited personnel to support and enhance team efforts.

 

earlier experience:

tsi communications, new york, ny, 1998 to 1999             

account executive   

 

marriott international, inc. c senior living services marketing, washington, dc, 1996 to 1998

marketing and public relations consultant

education

 

master of business administration degree ~ marketing emphasis

university of california at berkeley, walter haas school of business

 

ba degree, political science

university of kentucky, lexington, ky