yyyyyy x. yyyyyy

 

1025 boranda ave., #0000 xxxxxx xxxx , xxxx , xxxxx 00000 ~ (xxx-xxx-xxxx ~ abc@xyz.com

career objective                                                                                                                

results-driven event marketing manager eager to contribute extensive experience developing and implementing successful promotional strategies toward assisting the employer in boosting product sales and financial performance

profile                                                

ø offer seven years of progressive experience in event marketing and client relations, with expertise in developing and producing highly effective traditional and online advertising campaigns

ø facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction and retention; demonstrated ability to anticipate and respond to client-specific needs and resolve customer issues

ø proactively identify and capitalize on opportunities to penetrate and develop markets; excel in developing and presenting promotional plans, designing event calendars, and  executing successful programs

ø sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, product development, pricing and packaging, internal team-building, and vendor relations

ø solid record of training and leading top-performing support teams; demonstrated ability to work closely with corporate executives to ensure parity with organizational goals

ø capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards

ø dynamic communication, presentation, negotiation, and relationship management skills; motivated team player equally effective in independent and collaborative environments

 

~ technical proficiencies ~

ms office ~ ms project ~ analytics workstation reporting tool ~ adobe indesign ~ basic html ~ salesforce.com crm

professional experience                

event marketing manager/ad product manager, sourceforge, inc., mountain view, ca                         2007 c present

marketing program manager, comergent technologies (now sterling commerce), redwood city, ca     2006 c 2007

account manager c sun microsystems, acxiom digital, san mateo, ca                                                            2006

marketing specialist: event and online, cmp media, llc, san francisco, ca                                       2005 c 2006

classifieds marketing coordinator, knight ridder digital (now mcclatchy company), san jose, ca                   2003 c 2005

market researcher and lead generator, catapult target profiling, san jose, ca                                                2002 c 2003

sales/event management intern, infineon technologies, san jose, ca                                                  2001 c 2002

~ key achievements ~

         in recognition of outstanding performance, quickly progressed within sourceforge to attain position responsible for developing and implementing online advertising campaigns; manage event planning, coordinate exposure and sponsorship opportunities, and steer product launch efforts

         design customized marketing programs for sourceforge s fortune 500 clients and oversee a $600,000 media trades budget; boosted product sales by 400% to 12,000 units annually

         consistently exceeded lead generation goals through designing client-specific, multi-faceted marketing strategies including direct mail campaigns, trade shows, and webinars to build client relations; maintained 110% to target lead capture rate at comergent

         proficiently managed 10-member team engaged in a major global marketing migration project to improve worldwide performance; worked closely with client to design appropriate timelines and deliverables, facilitated internal communications, performed analytic tracking and quality assurance procedures, established process improvements, created rfps and directed custom engineering projects for sun microsystems while working with acxiom digital

         created and executed aggressive online and event marketing plans resulting in more than $90,000 in new booth revenue, a raise open rate growth by more than 30 percentage points, and increased business within existing client base at cmp media; collaborated with interdisciplinary teams to develop new marketing and brand communications opportunities

         successfully managed marketing communications for $15 million b2c e-commerce product, oversaw a large event budget, developed website overhaul for 27 distinct markets, and achieved 318% in unit growth through the launch of a direct mail campaign at knight ridder; nominated for digital above and beyond award (2004)

education                                           

b.s. in business administration, marketing concentration, san jose state university, san jose, ca    2003

         recipient, sjsu diridon family business leadership scholarship (2003)

         president & speaker; event & fundraiser coordinator, committee associate, marketing association (1999 c 2003)

 

yyyyyy x. yyyyyy

 

1025 boranda ave., #0000 xxxxxx xxxx , xxxx , xxxxx 00000 ~ (xxx-xxx-xxxx ~ abc@xyz.com

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in an event marketing capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include extensive experience building and maintaining customer relationships for top tier clients.  i excel at developing and conducting highly effective presentations and at identifying and addressing client-specific needs.  my superior communication skills have consistently proven instrumental in closing high-revenue contracts, increasing referrals and admissions, and earning outstanding customer satisfaction ratings. my success at building and leading highly productive support teams is reflected in my record of increasing financial performance.  to complement this background, i offer a bachelor s degree in business administration with a concentration in marketing.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your organization, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

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