Dynamic, focused and intelligent Business Professional eager to contribute extensive and diverse talents toward supporting the employer in optimizing bottom-line performance.
Offering broad range of professional skills spanning strategic planning, marketing research and analysis, sales/business development, and new product launches. Leverage innovative thinking abilities, enthusiasm, and solid prioritization abilities to plan and orchestrate special events and promotions. Exceptional interpersonal, analytical, planning and communication skills; bilingual in English and Portuguese. Exceptional administrative, organizational and computer software skills. Highly adaptable with the ability to quickly master new roles, responsibilities and environments. Build and nurture strong customer relationships vital to maximizing revenue production.
Significantly enhanced customer loyalty for Accardi through special events, tours, in-house training programs, seminars, outings, and a major trade show.
Garnered excellent company awareness for Patterson-Kelley by creating and launching Internet-based contest among national representatives to name a new product.
Championed development of useful Start-up guide for small business entrepreneurs as a Consultant for SBDC.
Transformed business operations for Ceramica Astrolina from disorganized to productive, effectively boosting output by 35% within six months.
Increased cash flow and elevated client retention for Ceramica Astrolina by 10% through resourcefully limiting delivery quantity to strengthen inventory control and ensure product availability for retail sales.
Starbucks Coffee Company, Queens, NY, 2004 to Present
Spearhead operations for store generating $1M annually, with accountability for staff hiring, training, coaching, motivation, management and performance evaluations; consistently emphasize efficiency, team cohesiveness, and unparalleled customer service.
Critically analyze financial reports to identify growth opportunities and business needs, cost-effectively manage store inventory, and maintain strong vendor relationships.
Execute and monitor company s promotional programs to maximize revenue generation.
Proactively participate in local events such as opening of local libraries, Jump Start, Ethos Walk and Earth Day to fortify community relations and reputation.
Contributed to personnel training efforts, preparations, and penetration of Brazilian market.
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Professional Experience continued
Accardi Companies, Rego Park, NY, 2001 to 2004
Reporting directly to President/Owner and to Vice President of Marketing and Sales, tasked with driving communication initiatives for manufacturing company producing $7.5M in annual sales revenue.
Applied dynamic organizational strengths toward preparing and interpreting comprehensive sales reports, qualifying new leads, and participating in formation of business plan, strategies and corporate mission statement.
Handled all marketing communications for 40 employees as well as principals such as BW Technologies, Vulcain, Siemens, and Iron Fireman.
Instituted interactive website features for clients encompassing literature requests, seminar registrations, and quote requests.
Displayed superior attention to detail in producing all company literature and communication materials including news releases, special events invitations, and marketing brochures.
Patterson-Kelley, East Stroudsburg, PA, 1999 to 2000
Conducted market analysis for two industrial product launches, and partnered with national sales and engineering representatives in assembling strategic plans to effectively target different market segments.
Exhibited exemplary versatility in coordinating promotions, advertising efforts, trade show participation, development of visually-appealing collateral materials, and website overhaul.
Small Business Development Center (SBDC), Wilkes-Barre, PA, 1996 to 1999
Supported goals and objectives of non-profit organization by providing consultative guidance related to marketing, finance, and business development.
Assisted local entrepreneurs in devising business plans, conducting market research, performing financial forecasting, developing competitive leveraging, and coordinating advertising.
Sales Associate, Walt Disney World Company, Grand Floridian Resort and Spa, Orlando, FL, 1998
Graduate Assistant to Vice President of Academic Affairs, Wilkes University, Wilkes-Barre, PA, 1997
General Manager / Owner, Ceramica Astrolina, Itapetinga, Bahia, Brazil, 1994 to 1995
M.B.A., Marketing, Wilkes University, Wilkes Barre, PA,1999
B.A., Communications / Public Relations, Faculdades Salvador, Salvador, Bahia, Brazil, 1993
Microsoft Office Suite (Word, PowerPoint, Excel, Access, FrontPage, Publisher); Adobe Acrobat Reader/Distiller, Photoshop and Illustrator; SPSS; HTML; PC and Mac platforms
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