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wendy jennings
19744 beach blvd. #0000 xxxxxx xxxx , xxxx , xxxxx 00000

career objective

award-winning, results-driven account executive eager to contribute dynamic business development, account management, and strategic marketing skills toward actively supporting the employer in optimizing sales and profits


ø  numerous years of sales and marketing management experience, with expertise in brand development and positioning, short- and long-term business and sales forecasting, goal setting and attainment, new program launches, team leadership, and media relations

ø  effectively identify and capitalize on opportunities to penetrate and develop markets in constantly evolving environments; proactively monitor industry trends and developments, including competitive services and marketing activities on the national and regional levels

ø  provide excellent service for existing customers while expanding sales pipeline; manage key accounts, develop niche markets, and administer major contracts resulting in high-revenue transactions

ø  facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction, retention, and referrals

ø  build, train, and lead top-performing support teams; strategically plan and coordinate workflow and human resources for optimal coverage while containing labor costs

ø  sharp technical proficiencies including ms office (word, excel, powerpoint, outlook, access) and adobe creative suite (indesign, illustrator, photoshop)


~ key achievements ~

  • increased revenues by 50% within first three months with orange county register communications and consistently ranked as a sales leader throughout tenure
  • secured more than 20 new client accounts and recognized for unsurpassed hunting efforts and standout performance on the ocrc real estate team
  • generated over $30k in yahoo! sales at ocrc
  • successfully designed comprehensive three-year marketing strategy to position betsill brothers construction, a $12m real estate development and construction firm, to penetrate and develop new arenas
  • conducted extensive qualitative and quantitative market research, established betsill brand identity, crafted full-scale advertising campaigns, and created electronic and print collateral, including two interactive websites as well as eye-catching flyers and brochures; expertly managed 12 project-specific marketing budgets ranging from $150-300k
  • recruited, trained, and led12-member sales team, equipping them with the tools, insights, and motivation to sell out four distinct betsill development projects, including the kona coast villas luxury ocean front condominiums
  • recruited to spearhead the real estate department for the 2nd largest metropolitan newspaper in the us; effectively rebranded and refocused los angeles times real estate business strategy, emphasizing relationship-building with larger commercial firms and continuous expansion, and resulting in 20% increase in weekly revenues
  • launched la times website and integrated it with a leading 150-page weekly publication
  • appointed to coldwell banker international president s circle in recognition of ranking within top 1% of agents and generating $20m in annual sales
  • entrusted with coordinating and managing operations of100+ member residential sales team at coldwell banker s folsom office
  • named in who is who c women in business for real estate sales status (2006)

career path

account executive, orange county register communications, orange county, ca                                          2008 c present

sales and marketing manager, betsill brothers construction, maui, hi                                                                 2007 c 2008

sales and marketing manager, los angeles times, los angeles, ca                                                                  2006 c 2007

real estate agent, coldwell banker, folsom, ca                                                                                            2002 c present


~ prior background information available ~

education & credentials

master of business administration, montgomery university, montgomery, al                                                              2004

bachelor of science in insert major, bethany college, santa cruz, ca                                                                  insert year

~ licensure ~

licensed real estate agent c california and hawaii

licensed insurance agent, life / health / fire


wendy jennings
19744 beach blvd. #0000 xxxxxx xxxx , xxxx , xxxxx 00000





hiring agent name


company name


city/state/zip code




i am currently seeking a challenging career opportunity as a insert specific job title and am submitting my resume for your review.  in advance, thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include extensive experience in business development, strategic marketing, human resources, and relationship building, with expertise in a diverse range of arenas.  i excel at analyzing business operations, developing and implementing comprehensive strategies to increase sales and profitability, and designing and executing profit-driving advertising campaigns.  my dynamic communication skills have consistently proven instrumental in presenting, negotiating, and closing major transactions as well as in mentoring and leading highly productive sales and support teams.  to complement this background, i hold an mba and am a licensed real estate agent and licensed insurance agent.


as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to insert company name, and look forward to interviewing with you in the near future.







wendy jennings




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