results-driven executive specializing in apparel merchandising and design eager to contribute expertise in driving operations, business development and human resource functions toward actively collaborating with a dynamic organization in maximizing bottom-line performance
offer progressive experience in buying and merchandising sports action apparel, with comprehensive sales and marketing management background.
effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.
exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.
successfully recruit, train/develop, mentor and lead top-performing teams committed to providing superior service.
proven value and dedication as a team member, as demonstrated by longevity and progression throughout career.
dynamic communication, presentation, relationship building and problem-solving abilities.
excel at interacting with broad populations including senior management, sales and customer service staff, and vendors.
highly versatile; quickly master new roles, responsibilities, technologies, and environments.
facilitate smooth communication between staff and senior personnel and expedite workflow to attain objectives.
demonstrate outstanding problem solving and active listening skills; diffuse difficult situations with tact and ease.
drive business growth through aggressive business initiatives that result in increased revenues.
recent career achievements
exhibited exceptional business analysis and multitasking abilities in opening 235 domestic accounts in first year, positioning line in 18 countries and achieving first year distribution goal of $1m.
boosted 2009 spring pre-books by 40%.
increased annual sales 40% in first twelve months, exceeding plan by 20% while enhancing gross margin 5% in first year.
generated $8m annual sales in only three years.
c&c traders, irvine, ca 2003-2008
vice president, liquid force apparel line (2007-2008)
contributed industry expertise and sharp business acumen toward launching a new product line for young men s, juniors, boys and accessories.
successfully integrated creative vision, inventory and line planning, margin goals and product development by innovatively designing, developing and implementing strategic sales, marketing and product business plans.
cost-effectively allocated, administered and managed budgets.
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c&c traders, irvine, ca 2003-2008
vice president, rusty apparel line (2003-2007)
exhibited dynamic leadership skills in supervising team members and directing all merchandising and design processes for young men s, juniors, juniors swim, boys and accessories.
executed overall brand vision and seasonal direction by conducting comprehensive review and analysis of emerging markets and current fashion trends, vital to establishing key product initiatives and opportunities.
proactively built and established integral relationships and liaised effectively with domestic and overseas vendors, ensuring on-time quality designs that met target margins.
steered line plans, sourcing, costing and development of sale samples, demonstrating multitasking and prioritizing abilities in achieving goals and timelines.
strategically planned and coordinated merchandising and design, with strong focus on optimizing productivity, efficiency and performance.
swell, inc., san juan capistrano, ca 2000-2003
director of merchandising
successfully built top-performing personnel vital to supporting enterprise-wide operations by strategically recruiting and effectively interviewing, screening and testing candidates.
proficiently supervised all aspects of photo shoots including model selection, photography, product styling and location.
applied creativity and innovation toward launching swell/monsterskate web sites and catalogs; directly managed key vendor relations and negotiated costs.
pacific sunwear, anaheim, ca 1999-2000
buyer, men s tops
recognized for increasing gm by two percentage points and same store annual sales by 12%.
relied upon to lend expertise in planning and purchasing for $100m annual sales, with strong focus on developing vendor relations to maximize volume and profits.
nordstrom, inc., walnut creek, ca & woodland hills, ca
buyer, the rail
buyer, the brass connection
manager, brass plum
ba in geography, minor in urban & economic development/tourism - california state university, chico
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