Results-focused New Business Development Leader specializing in creating international marketing initiatives, driving strategic growth, analyzing key trends, partnering with stakeholders, providing world-class client relations, and cultivating a strong brand image with superior quality eager to offer 12 years experience toward maximizing an employer s success.

 

 

         Integral leader who contributes a proven record of progression to positions of higher-level responsibility, including offering a background in analytics and finance which supports the building of top-tier business cases which can showcase ROI and value.

         Out-of-the-box thinker who excels at synthesizing and understanding industry data to identify lucrative business opportunities, define strategies for capturing new clientele, develop an existing customer base, and attain solid leveraging in competitive markets.

         Excellent communicator who seamlessly interfaces with all business representatives and clientele through to executive level.

         Ambitious self-starter who demonstrates up-to-date knowledge of products, market / industry trends, and customer requirements.

 

 

Market Research / Trends   Strategic Analysis / Planning   High-Volume Sales / Marketing   Domestic / International Business

Multi-Territory Market Growth    Multimillion-Dollar Forecasting    Large-Scale Product Management    Short- / Long-Term Business Plans

Partnership Agreements    Client / Business Relations    Qualitative / Quantitative Data    Policy / Procedure Development

 

 

 

Consultant Market Intelligence

         Utilize broad scope of industry and professional marketing knowledge to develop business requirements for a Rate and Availability module for HT360, including working with analysts to create and document requirements for a suite of products.

         Initiate the development of a business case for Online Travel Agency module for HT360, and demonstrated solid communication skills toward presenting the business case and positioning to executive-level staff for the new business line.

         Achieve consistently advantageous results such as attaining positioning of OTA business case with the ability to drive forward with partner negotiations, strategic timelines, and top-down business requirements for a $10 C $15 million business line.

         Interface among stakeholders, including creating and presenting partnership agreements to 4 major Online Travel Agencies (OTAs).

         Instrumental in creation of data exchange products between all third party electronic global distribution systems (GDS) and Online Travel Agencies (OTAs).

 

Vice President Product & Marketing

         Spearheaded the launch of Patron Trends product at G2E the largest gaming show in the United States, including developing innovative companywide brand image and standards, conceptualizing a unique website, and creating all trade show materials.

         Contributed strong communication and interpersonal relations skills toward presenting partnership contracts to business partners.

         Expertly developed targeted business plans and financial models to successfully raise $200,000 and receive a line of credit from HSBC, along with creating comprehensive product standards for usability.

 

 

 

Director of Product Management Market Intelligence (2006 C 2009)

         Applied dynamic leadership talents toward directing the evaluation of new products and solution components, features, and capabilities to create significant revenue, including developing and launching a new multimillion-dollar product SearchVIEW.

         Generated 22% growth in revenue for entire business unit while serving as proactive lead liaison for sales on all accounts.

         Developed business cases, conducted UAT / Beta testing, and created go-to-market plans for SearchVIEW and new web version of rate shopping tool RateVIEW, including working with partners / vendors to secure 3 C 5 year data sharing agreements.

         Maximized bottom-line results by identifying and defining domestic and international business, market, and user requirements for new products, features, and functionality via rigorous research and analysis of business processes.

         Developed business cases for product enhancements or modifications and product offerings, including overseeing all financial analysis, development costs, break-even, ROI, positioning, market analysis / research, and pricing strategies.

         Built valuable relationships with development teams to effectively scope projects and support all phases of product build through rollout and launch, along with establishing and publishing approved product plans and consistent product priorities.

 

Director of Research & Market Planning / Senior Manager of Market Planning (2002 C 2006)

         Demonstrated sharp analytical abilities toward creating and distributing performance guidelines and templates used by sales teams, including researching and reporting on regional and industry trends and developing market research to support Product Management and Product Development in the leveraging of factual data when making strategic business decisions.

         Liaised among internal and external clients to present quantitative statistics that illustrated how parties could maximize profits.

         Developed go-to-market plans, created pricing strategies, forecasted sales / revenue for $100 million+ in product lines, and participated in and led client meetings to present project findings and recommend actionable implementation procedures.

 

 

Senior Analyst / Analyst

         Strategically steered the development of consumer- and senior-level questionnaires, including conducting primary and secondary research, analyzing qualitative and quantitative software using SPSS, and using data to create potential findings.

         Formulated strategic business recommendations and created findings and facts based reports for clients, along with consulting among clients on various topics such as web strategies, consumer preferences, industry trends, and supply chain management.

         Designed detailed monthly online questionnaires and developed monthly reports for IdeaBeat.com, along with developing strategic marketing programs for clients and using syndicated data to analyze market and industry trends.

         Assisted in the development of the Magazine Retail Advisory Council (MRAC) White Paper on Scan-Based Trading.

 

~ Additional Professional Experience ~

 

Planning & Development Analyst, Walgreen s Company                                                                                                                  1999

Data / Research Analyst, Market Facts, Inc.                                                                                                                           1998 C 1999

 

 

Master of Business Administration (Strategic Management & eCommerce Emphasis)                                           DePaul University

Bachelor of Arts in Business Administration (International Business & Marketing Emphasis)                        Augustana College

 

IBM-Compatible PCs / Software • AWMA Business Writing • Franklin Covey Time Management

Microsoft Office Suite • Corel WordPerfect • SPSS • Quantum • Oracle Discoverer • Lotus Software • Internet Applications