Performance-driven Marketing Executive with strong Internet background eager to contribute extensive talents toward supporting a dynamic company in optimizing market share and revenue growth.
Proficiency in project management, market research, search engine optimization (SEO), consulting, web/graphic design, web analytics/traffic analysis, and providing strategic recommendations and action plans.
Thrive on analyzing client/company challenges and navigating marketing initiatives to maximize business development, brand recognition, keyword ranking, and sales.
Combine leadership and team-building capabilities to train, mentor, empower and motivate highly-productive personnel.
Methodical and focused problem solver with outstanding relationship-building skills and prioritization capabilities.
Significant written communication skills; authored user guides, prospectus, interactive computer-based training and ancillary reference material for 20+ courses as former Trainer and Educational Consultant.
Adept at driving cohesive and collaborative efforts among cross-functional teams.
Earned recognition as Product Knowledge Champion, consummate sales trainer, and Team Player of the Year in earlier role as Inside Sales Representative for Thompson Corporation.
Thomson Corporation, Eagan, MN, 1987 to Present
Marketer, Westlaw eLearning & Social Media (2008 to Present)
Spearhead full spectrum of marketing operations for West eLearning Center and all Westlaw social media platforms inclusive of direct mail, product launches, promotional events, marketing collateral, and field sales activities.
Formulate detailed project plans which include positioning, pricing, business rules, and systems development and launch components.
Conduct qualitative and quantitative analysis to assess program results, essential to optimizing strategic direction and decision making.
Leverage exemplary organizational skills to efficiently manage multiple projects simultaneously.
Interpret and analyze sales data, competitive information, and market trends and activity to devise appropriate and proactive marketing plans and approaches.
Strategically partner with Creative Services to develop high-impact marketing communications and sales tools.
Manage and control marketing campaign expenses encompassing creative services, premiums, and incentives per project budget guidelines.
Corporate Communications Webmaster (2003 to 2008)
Proficiently designed and maintained MyThomson (TheLink) communities, pages and portlets while consistently adhering to corporate style and content guidelines.
Applied sharp technical acumen toward creating and optimizing web images for download efficiency and clean design.
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Professional Experience continued
Adeptly oversaw TheLink collaboration, content and presentation projects for North American Legal Community Managers.
Administered custom Lyris e-mail distribution lists to facilitate effective executive communication.
Frequently monitored web analytics and generated traffic reports.
Collaborated with Creative Services department and contractors to design and implement innovative multimedia, graphics, page layouts, and templates for use with MyThomson Content Management System.
Decisively edited video, flash and other rich media for use on MyThomson (Akamai).
Migrated third-party audio/video presentations into MyThomson and seamlessly integrated into portlets for display.
Senior Account Manager, Web Developer & Product Consultant (1999 to 2003)
Steered client projects throughout life cycle while mentoring and coaching 25+ account managers in optimizing client satisfaction and retention.
Prepared project plans and schedules, reported progress to management, and drove cooperative and cohesive efforts among sales representatives, graphic designers, web development team, content writers and client.
Supervised development of 140 custom web sites concurrently having a total value of $3.5M.
Exercised strong organizational skills to clarify and document requirements, perform issue tracking and resolution, administer change orders, and implement process improvements.
Oversaw customer retention for top 500 West Group clients producing over $2M in annual revenue.
Led design and development process of West Group FirmSites, portal and directory listings.
Achieved and successfully maintained internal up-sale quota of $100K+ per year.
Delivered on-going product and technical training to clients, sales representatives and internal staff.
Thomson University Trainer/Education Consultant (1993 to 1999)
Inside Sales Representative (1987 to 1993)
Bachelor of Arts Degree, Social Sciences, Macalester College, St. Paul, MN
Trainer I II & III Series Certification, St. Thomas University, St. Paul, MN
Associate s Degree Candidate, e-Commerce/Advanced Web Design, Minnesota School of Business, School of Computer Imaging, Richfield, MN
Awstats; Omniture s Site Catalyst; MyThomson Analytics; WebTrends; Microsoft Office Suite (Excel, Word, Outlook, PowerPoint); iLife suite (iDvd, iMovie, iTunes); BB Edit; Homesite; Fireworks; Flash; Adobe Photoshop; Flash; Video; Akamai hosting; PC and Mac platforms
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