Yyyyyy x. yyyyyy
Dynamic, seasoned, and articulate Marketing Executive with broad based expertise in client relations, entrepreneurial ventures, media development, digital marketing and strategic planning. Eager to contribute exceptional creative development talent, history of solid revenue production, and dedication to profitability results toward supporting the goals of a progressive employer. Core competencies include:
Client Relationship Management
Diversity Awareness/Multicultural Marketing
Project Management and Execution
Create Brand Imaging/Brand Equity
Industry Trends/Consumer Awareness
E-business Strategies/Digital Marketing
Event Planning and Management
iKeynote 08 / iWork 08
Start-Ups and New Product Rollout
Utilize Social Networking Platforms
Teambuilding and Staff Development
Solid ability to translate critical market intelligence into profitable business solutions; lead traditional and technology based marketing solutions to increase market penetration and uncover new revenue streams.
Multi-cultural, diverse, and broad based industry understanding, lead creative development and communications formulation strategies that clearly position, develop brand awareness, align perception and create distinction among competitors.
Comfortable in a leadership, consulting or staff member role; reputation as a leader of leaders with a track record of mentoring and training talented junior staff members to achieve levels of success in the industry, beyond even their greatest expectations.
2009 to Present: Senior Marketing Consultant, The Foster-Jones Group, Xxxxxx XXXXXX
Integrate in the creation of this Marketing Consultancy Group; lead aggressive client development strategies for new business opportunities, and secured contract to manage tour for The Radio One Family Comedy Tour.
Lead tactical marketing and management strategies to produce over $100K in net profits.
Negotiate sales agreements for Russ Parr Network national radio syndication; develop new mobile marketing platform, market launch plans, and align multi functional team to produce over $120K in gross sales.
2008 to 2009: Director of Marketing & Digital Media, Walt Disney ABC Networks/Channel 11, Raleigh NC
Spearheaded tactical consumer marketing strategies to reinforce brand equity for abc11.com & abc11togo.com.
Created, produced, and directed a 30 minute television show Home Is Where The Green Is that aired in primetime viewing slot and received a 2.1 rating.
Fostered lucrative internal and external alliances resulting in brand-building opportunities for key franchise programs; integrated ABC national campaigns to produce over $900K in revenue.
Applied dynamic analytical skills to track station mobile assets while developing unique new business sales concepts and campaigns resulting in rapid growth and exceptional revenue results.
2006 to 2008: New Media Director Radio One Raleigh Market/Marketing Director WQOK, Raleigh NC
Led the development of internet based new media opportunities; created presence by leveraging communications mediums including on-air broadcasting, Internet, text messaging, RDS systems, and special events marketing, increasing revenue by 80%.
Yyyyyy x. yyyyyy
Spearheaded the development of key promotions, advertising strategies and PR to enhance station image; received Pepsi Bottling Ventures 2007 Best Multicultural Promotion award.
Pioneered a fully functional marketing department infrastructure; developed internal standards and processes created policies and procedures, and identified, hired and trained a talented, high performance marketing and communications teams at Radio One, Inc.
2005 to 2006: Assoc. Director of Event Management/Marketing, Henderson Advertising, Greenville, SC
Planned, coordinated and executed 2006 National Basketball Player s Association All Star Gala Special Event and the 2006 National MEAC Basketball Tournament.
Effectively managed $2MM events budgets, and facilitated venue selection, program coordination, vendor relations and event staff supervision strategies to plan highly successful events.
1994 to 2000: Promotions Director/Marketing Director, Radio One, Inc., Lanham XXXXXX
Collaborated with Senior Management to develop and lead flagship radio station s image development strategies.
Impacted local revenues and expanded reach of Urban Specialist, Radio One, Inc; increased marketing/promotion production by 100 %.
Board of Directors, President The Olive Branch Corporation 501(c) (3) C Washington DC
Board of Directors, President God s Love & Forgiveness Foundation 501(c)(3) C Red Oak, NC
Senior Advisory Committee - Communication for Samuel Dean Prince George's County -County Executive Campaign - 2010
Delivered 54 percent ROI from marketing efforts by employing a shrewd balance of Digital and Event Marketing and broadcast Medias to maximize results.
Supervised 2006 National Basketball Player s Association (NBPA) All Star Gala and NCAA MEAC Basketball Tournament; Women s Empowerment, and other national events with event budgets exceeding $10 million dollars
Frostburg State University - Marketing Studies
George Washington University - Event Marketing & Management
Yyyyyy x. yyyyyy
<Hiring Contact Name>
<City, ST Zip>
Dear Mr./Ms. ____:
Are you seeking a dynamic and ambitious Marketing Professional to join for your organization? If so, I believe my successful history of driving aggressive business development, marketing campaign management, and client relations initiatives makes me the ideal candidate for <position here>.
With an entrepreneurial drive and aptitude for optimizing public relations, event planning and marketing strategies, I have the business acumen, creative talent and communication skills to excel in this position. I am highly knowledgeable in managing business operations, establishing lucrative relationships with key clients, and driving business initiatives to maximize performance and revenue results.
My reputation for being a knowledgeable and supporting business partner to my clients is well earned. My diverse background and passion for creative leadership sets me apart from other candidates, and I can offer you not only the ambition to be successful in this role, but the hands-on experience that will be critical in making it a success.
The accompanying resume can give you an overview of my potential for making a worthwhile contribution to <firm or company name>. As a proven leader, I believe it would be beneficial for us to meet. I ll be calling your office within ten days to inquire on the status of my application. If you need to reach me before then, please contact me at the number listed above.
Thank you for your time and consideration.
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