Solutions-focused Corporate Communications leader eager to offer strong Media / Public Relations, Brand Positioning, Collateral Design, and Image Development experience, as well as 20 years of award-winning Television Production background, toward maximizing an employer s bottom-line performance.
Out-of-the-box thinker who utilizes sharp creativity and commercial awareness to conceptualize and deliver brand / product positioning strategies, along with showcasing an awareness of current industry trends to boost overall sales.
Ambitious self-starter who excels at effectively evaluating core business needs to attract appropriate consumers and achieve critical goals while contributing superior attention-to-detail, design / development skills, and analytical abilities.
Integral leader who offers proven experience in communications; community, business, and media relations; and special events planning, including demonstrating talents at coordinating and implementing key initiatives to optimize results.
Brand Collateral Design
Strategic Analysis / Planning
Brand Management / Positioning
Team Building / Training Processes
Media / Public Relations
Special Events Management
Brand / Message Consistency
Social Media Best Practices
Budget / Financial Control
High-Level Media Training
Director of Corporate Communications
Utilize broad scope of industry knowledge and dynamic business acumen to protect and enhance the company s community, media, and furniture industry image, including successfully building and sustaining a comprehensive portfolio of valuable relationships with prominent community, business, and media leaders within the state of Michigan.
Enhance brand awareness via targeted community initiatives (e.g. Grand Rapids Art Van Santa Parade, Connecting with Community) and special events with non-profit organizations which are instrumental in boosting companywide sales.
Create and design branded collateral for special events (e.g. banners, flyers, program guides, newsletters) for 50+ integrated special events per year, along with building profit-focused relationships with media and marketing partners.
Review and evaluate reports on campaign activities, results, and departmental budgets while planning key programs.
Lead communications manager, special events manager, video producer, and vendors in completing diverse projects.
Programming Director (2009)
Strategically steered the development of campaigns and programs targeted toward community involvement, public relations, and broadcast programming ranging from executive to hands-on levels, including proactively building and maintaining a portfolio of beneficial relationships with community and business leaders within the metro Detroit region.
Achieved continued program / campaign development while attaining repeated revenue opportunities for the organization.
Directed all programming purchases, productions, and scheduling operations for the television station while cost-effectively managing an $11-million syndicated programming budget.
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Executive Producer (2000 C 2009)
Ensured seamless operations via knowledge of technical issues involved in television production, including resourcefully liaising among users of New Media platforms while mentoring and managing creative teams to meet and / or exceed multi-camera live productions of gubernatorial and mayoral debates, as well as Ford Freedom Award, WXYZ 60th Anniversary Special, Education Town Hall with Bill Cosby, Detroit Grand Prix, and Scripps Spelling Bee, among others.
Directed a two-state, 12-member staff in managing a nationally syndicated home and garden television show, including overseeing show production and delivery activities; determining syndicated and cable series content on 90 NBC stations and HGTV-Scripps Networks; and handling a $2-million budget for writing, editing and producing 36 annual episodes.
Executive Producer News Special Projects
Applied forward-thinking leadership talents toward directing a 20-member team in investigative, consumer, and medical units, including planning, coordinating, and executing award-winning segments resulting sweeping government reform, as well as organizing and managing productions of LIVE television coverage and breaking news events.
Investigative Producer (1996 C 1998)
Developed, wrote, and produced weekly long-form stories; wrote and produced consumer stories for nightly news; and created and produced consumer / lifestyle theme shows for evening news.
Supervised a 50-member volunteer Call for Action staff.
Newscast Producer (1990 C 1996)
Coordinated all writing and production for evening newscasts; developed innovative stories for anchors and reporters; and designed eye-catching and effective graphics for newscasts.
Bachelor of Applied Arts in Broadcast and Cinematic Arts
Central Michigan University
Investigative Journalism Seminar (Weeklong) • Writing Seminar (Weeklong)
Leadership Detroit (Class of XXIX)
Inforum Leadership Institute Member
10-Time Emmy® Award Winner • Gracie Allen® Award Winner • Associated Press Award Winner
5-Time Michigan Association of Broadcasting Award Winner • United Press International Award Winner
Board of Directors
Inforum Program Committee • Woodward Dream Cruise
National Academy of Television (Member & Silver Circle Chair)
YMCA Camp • Westacres Community Association (75th Anniversary Chair)
Hiring Agent Name
I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.
I am excited to build a rewarding career with your company, and am confident that my professional skills can help to achieve your objectives. I can offer 21+ years of combined experience in Corporate Communications, Brand Management / Positioning, Collateral Design, Image Development, Media / Public Relations, and Social Media Best Practices, and am well-versed in all facets of Project / Program Management, Special Events Management, Budget / Financial Control, Team Building / Training, and Television Production.
To complement my background, please note that I hold a Bachelor of Applied Arts in Broadcast and Cinematic Arts from Central Michigan University.
Currently, as Director of Corporate Communications for Art Van Furniture, I utilize my broad scope of industry knowledge and dynamic business acumen to protect and enhance the company s community, media, and furniture industry image, including successfully building and sustaining a comprehensive portfolio of valuable relationships with prominent community, business, and media leaders within the state of Michigan. Within this role, I enhance brand awareness via wide-ranging community initiatives (e.g. Grand Rapids Art Van Santa Parade, Connecting with Community) and special events with non-profit organizations which are instrumental in boosting company sales. As this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience.
You will find me to be a results-focused professional who can contribute a track record of organizing forward-thinking initiatives to improve brand positioning, internal communications, and media / public relations; defining key priorities; and meeting targeted goals. In addition, I can plan, coordinate, and complete high-level tasks within fast-paced, deadline-driven environments while streamlining processes to increase productivity, efficiency, and quality. For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your company.
I look forward to hearing from you, and thank you in advance for your consideration.
Yyyyyy x. yyyyyy
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