Dedicated and award-winning Senior-Level Marketing & Communications Specialist eager to contribute extensive talents toward supporting a progressive organization in optimizing bottom-line performance.
Proficiency in strategic marketing and advertising, project leadership, competitive analysis, messaging, forecasting, and budget administration.
Versatile and resourceful; quickly adapt to new roles, responsibilities, industries, technologies, and environments.
Actively analyze industry, emerging products, and market trends to plan strategies, effectively promote products, coordinate special events, and devise appropriate marketing plans.
Detail-focused and highly organized with proven skills in brand development and management, product launches, and promotional materials development.
Adept at market research and analysis, media planning, and driving cohesive and collaborative efforts among cross-functional and cross-cultural teams.
Leverage significant multi-tasking and prioritization capabilities to plan, coordinate and manage retail/regional marketing and promotional events.
Combine leadership and team-building capabilities to motivate highly-productive personnel.
Excel in delivering persuasive and informative marketing presentations and proposals.
AARP, Washington, D.C., 2007 to Present
Integrated Communications Manager
Spearhead content development for internal communications website.
Partner with senior management across the organization and function as messaging liaison within the national office to maintain central website for state offices.
Leverage focus groups to attain insight and reactionary feedback to timely messages.
Independently orchestrated rally on Capitol Hill drawing more than 2,000 attendees.
La Tasca USA, Inc., Washington, D.C., 2004 to 2007
Director of Marketing & Public Relations
Proactively promoted new La Tasca openings through media support, public and private dining events, and creative marketing tactics..
Wrote, edited and developed marketing messages and campaigns to introduce new products and strengthen branding efforts.
- Featured as USA Today s cover story in LIFE section for Desperate Housewives Night , 2005.
- Won Corporate Marketing Excellence Award in 2005 and 2006.
Cultivated, nurtured and maintained strategic partnerships with corporate, non-profit, government, and community associations to boost brand awareness and subsequent sales.
Held accountability for managing advertising and creative marketing budgets, maintaining vendor relations, and handling contract negotiations.
Innovatively designed high-impact promotional materials such as customer loyalty cards, gift cards, and comment cards vital to increasing customer satisfaction and repeat business.
Yyyyyy x. yyyyyy ~ Page 2 of 2
Professional Experience continued
Achieved local and national media exposure for company through cooking shows, interviews, special events, publications, and press releases.
Planned, assembled and coordinated marketing campaigns for 5 locations.
Partnered with UK-based senior management team on national and global marketing campaigns to successfully advance company growth worldwide.
Share Our Strength, Inc., Washington, D.C., 2003 to 2004
Corporate Communications Manager
- Demonstrated exemplary communication and interpersonal skills as PR contact to corporate partners such as Tyson Foods, Sysco, Illy Coffee, and Timberland.
- Steered business development activities, explored and pursued new corporate and non-profit partnerships, and created compelling marketing messages for website and events.
- Effectively enhanced company s corporate image on national programs and events.
Ogilvy Public Relations Worldwide, Washington, D.C., 2000 to 2003
Senior Account Executive
- Retained from initial role as temporary employee and steadily advanced based on exceptional performance and results; presented with Professional Growth Award in 2002.
Fostered and managed strong media/community/government relations for National Highway Traffic Safety Administration s $1.2M social marketing campaign to curb impaired driving.
- Earned Communicator Award of Excellence for You Drink & Drive. You Lose. campaign.
Drove unified efforts between clients and partners such as MADD, SADD, Nationwide Insurance and National Judicial College.
Conducted focus group testing for national Latino and African-American community focused anti-impaired driving campaign.
Applied sharp talents in precisely adapting messages to audiences toward creating youth marketing programm for U.S. Department of Transportation and Better Sleep Council.
Maintained accounts inclusive of U.S. Department of Transportation, Puerto Rico Tourism Company, General Electric Global Exchange Services, Omni Shoreham Hotel, MasterCard, Minute Maid Blends, American Furniture Manufacturers Association and Better Sleep Council.
Restaurant Manager, Ireland s Four Courts, Arlington, VA, 1998 to 2000
Bartender, Server, Events, Waterview Pavilion, Belmar, NJ, 1994 to 1998
Bartender, Server, Convention Services, Hyatt Regency, Reston, VA, 1991 to 1994
Cornell Hotel Certificate program in progress
Northern Virginia Community College
Immaculata University, Immaculata, PA
Leukemia Ball, 2001 to Present
- Lead Committee Member, event planning and media outreach
Remember: Hire Us To Write YOUR New Resume
And We GUARANTEE That If You’re Not Working In 60 Days Or Less,
We’ll Revise Your Resume, Refund Your Money,
AND Give You $50 EXTRA!