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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx

cellxxx-xxx-xxxx

abc@xyz.com

objective                                         

 

~ analytical and focused marketing management executive seeking opportunity to contribute exceptional talents in developing and executing sales and marketing strategies toward supporting a company in maximizing demand generation. ~

key qualifications                          

 

         analytical, tenacious and versatile with solid blend of expertise in b2b marketing, business plan development, and software product management.

         significant experience in technology industry, marketing program development and management, delivering customer presentations, vendor relations, and contract negotiation.

         excels in conducting comprehensive market analysis, and cooperating with channel partners, sales department, and solution partners to execute high-impact marketing campaigns and drive message consistency.

         proven ability to source, penetrate, secure, and capitalize on new business development opportunities.

         leverages abilities in problem solving and conflict resolution to achieve win-win outcomes.

         impressive combination of decision-making, communication and interpersonal skills.

         excellent reputation for ability to scrutinize and evaluate opportunities for profitability, competitive advantage, and financial risk; adept in marketing and channel development.

professional experience                 

 

hewlett-packard, boise, idaho, 1999 to present

marketing program manager         (2007 to present)

         apply dynamic resourcefulness to formulate innovative programs which create and optimize demand for hp multi-function printer (mfp) business.

         played a pivotal role in growing mfp business by 67% in one year by devising new marketing and go-to-market strategies.

         skillfully oversee go-to-market functions such as channel, sales, product management and finance to successfully implement marketing programs and campaigns.

         proactively collaborate with web team in creating unique online promotional campaigns resulting in above-average click-through to mfp web page.

         lead peers in producing print and online advertising specific to mfp including banner ad which generated 9 times the industry average response rate.

 

business development manager          (2004 to 2007)

         critically analyzed market data to identify new sales opportunities, and spearheaded design and implementation of marketing programs to capture new business associated with document management technology.

         secured considerable new business by assembling comprehensive marketing plan and recruiting new technology and channel partners.

 

continued

martin rosales  ~ page 2 of 2

 

 

professional experience continued

 

         effectively supported hardware sales force with persuasive, engaging, and informative services and solutions presentations focused on document management software and consulting services.

         defined and introduced service-led, go-to-market document management model to identify and penetrate new sales opportunities for existing multi-function printers.

 
product/solutions manager          (2001 to 2004)

         investigated and identified target markets, developed supporting marketing strategy, and championed product development process for new hardware and software.

         drove cohesive efforts among sales, marketing and product development teams to build detailed product management plans.

         streamlined product development process by leveraging new architecture to expedite time to market for new products.

         demonstrated vision and sharp attention to detail in managing marketing collateral development for product brochures, white papers, and demos.

         exhibited proficiency in devising product plans complete with pricing strategy and value proposition.

 

marketing programs analyst         (2000 to 2001)

         utilized broadbase crm tool to seamlessly administer marketing plan design, development and deployment activities.

         promoted from role as customer development marketing intern (1999) based on outstanding performance, dedication and results.

 

earlier experience:

 

pc lan/wan analyst, wells fargo company, tempe, arizona, 1997 to 1998

management assistant, enterprise car leasing company, phoenix, arizona, 1996 to 1997

corporate security intern, intel corporation, chandler, arizona, summers 1993 to 1995

education                                        

 

master of business administration, (services marketing and management)

arizona state university, tempe, arizona, graduated 2000

 

bachelor of science degree

northern arizona university, flagstaff, arizona, graduated 1996

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx

cellxxx-xxx-xxxx

abc@xyz.com

 

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

please accept this letter and accompanying resume in application for the marketing management opportunity that is currently available.  in advance, thank you for your time and consideration.

 

i bring to you excellent b2b marketing experience, proficiency in program planning and development, and solid project management skills focusing on revenue potential, competitiveness, sustainability, channel development, and marketshare opportunities. to complement these qualifications, i offer an exemplary blend of interpersonal, organizational, and prioritization abilities, and excel at identifying, anticipating and responding to emerging and existing market trends.  

 

as a proactive contributor to your organization, you will find me to be an achievement-oriented professional committed to helping you maximize revenue growth and profitability via tenacity, innovation, critical thinking abilities, and resourcefulness.  i am confident that i could be a valuable asset to <insert name of company>, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

martin rosales

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