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craig b. waldman


 0000 xxxxxx xxxx , xxxx , xxxxx 00000


executive profile

results-driven leader specializing in driving business development through proactive marketing, promotion and public relations eager to contribute talents toward supporting the employer in optimizing sales and profits. 

key qualifications

  sales & marketing

  operational analysis

  staff development

  co-op execution

  branding initiatives


  financial analysis

  data analysis

  strategic partnerships

  market penetration

  public relations

business development

  account management

   efficiency best practices

  training & development

  large-budget management



















- uses knowledge of markets to effectively introduce products and services.


- actively participates on sales calls and operational task forces to ensure efficacy in both areas.


- increases revenue streams by establishing market wide policies and procedures related to data analysis. 


-works to standardize cross-functional protocols between departments in order to increase knowledge sharing.


-strategically diversifies revenue streams and grows sales by expanding primary service lines into new markets.


-embraces corporate culture and actively promotes and leads company initiatives.


-skilled at managing multiple offices and leading regional teams in cross-functional, concerted efforts to increase company-wide revenues. 


-designs and executes business development opportunities through relevant market research as well as organizational collaborations. 


- strategically plans and administers large-scale marketing budgets to maximize use of financial resources and control costs. 


key professional









professional career


















































ø  effectively managed annual marketing budget of $20m as well as manufactured expansive cooperative programs between businesses.
ø  strategically modified and executed various advertising and public relations initiatives for several sites.  
ø  developed expansive advertising, branding, and public relations initiatives for regional staff during tenure.
ø  implemented market-share initiatives for organization that resulted in achieving 3rd ranking provider status as well as obtainment of 10% of market share.  


ad services                                                                                        2008-present

position: director c new business

  primary responsibilities include comprehensive management of market including training and development of sales personnel, oversight of local and regional management related to sales initiatives, as well as full accountability of increasing market share on a consistent basis.   


bruce rossmeyer harley davidson                                               2007-2008

position: director of marketing

  primary responsibilities included strategic public relations  planning initiatives to increase revenues, development of market penetration protocols, designing and implementing efficiency best practices, as well as providing client support and problem-solving any issues as they arise. 


rick case automotive group                                                           2005-2007

position: national director of marketing  

  primary responsibilities included design and implementation of advertising and public relations initiatives, direct management of multi-million dollar marketing budget, oversight of brand placement, negotiations of various ad campaigns, as well as facilitation of promotional consumer-based programs aimed at increasing brand awareness.


metropcs, inc.                                                                                       2001-2005

position:  director of advertising and public relations 

  primary responsibilities included development and implementation of comprehensive national advertising, branding, and public relations initiatives for company.


papa john s pizza                                                                                  1996-2001

position: area marketing and public relations director 

  primary responsibilities included local marketing oversight and management, analysis of roi and appropriate utilization of marketing budget ($10m), as well as training and development programs for personnel to increase revenues through creative marketing and brand awareness. 


anheuser-busch companies                                                             1994-1996

position: corporate relations c brand manager 

  primary responsibilities included coordination of regional marketing and brand events for specific products as well as the development of collaborative relationships with various distributors and other relevant sources.  


- bachelors of business administration c marketing, university of miami


craig waldman

xxx-xxx-xxxx /





name here of recipient

name here of company


dear recipeint name:

recent research into company name prompted me to immediately update my resume for your review.   based on my knowledge of this company, i am very interested in interviewing for state position you are seeking. i offer several years within the sales and marketing field as a management professional in various settings.  i am especially skilled at brand management and advertising initiatives designed to increase product exposure and market penetration.  i have also worked as a technical expert and consultant in various forms, so i understand this subject matter from many different perspectives.   i am accustomed to integrating into various cultures and environments. i am experienced at managing others as well as developing and implementing best practices models to increase efficiency and research productivity. 

            i am an exceptionally hard worker and consider myself a strong team player.  my enthusiasm comes from utilizing my skill set to benefit the organization and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  i am also capable of assimilating into a new environment easily and feel that i could quickly become part of your team.  i enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. i am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.

            after your review of my resume, i hope you will agree that this would be a mutually beneficial arrangement.  i plan to call you early next week. at that time, i can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  please contact me sooner if you wish to talk before then.  i look forward to speaking with you.


craig waldman


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