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yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000





results-driven individual eager to contribute broad scope of experience in sales, management, marketing, advertising, promotion, merchandising and analytical skill sets in a challenging assignment.


career profile

ø  bachelor of business administration, dual degrees in marketing and management.

ø  over 21 years of successful experience with national leaders in corporate-level retail sales.

ø  extensive marketing, business development and promotional background.

ø  proven manager and coordinator for consumer packaged goods industry.

ø  demonstrated team leader and developer for both warehouse and dsd goods.

ø  winner of numerous awards for sales achievement and proficiency.

ø  drive achievement of ambitious revenue objectives in highly competitive market places.

ø  establish and facilitate high dollar client relationships including account management.

ø  adept at presentations to key decision makers.

ø  skilled in effective merchandising, inventory control and procurement.

ø  record of progression to assignments of increasing responsibility.

ø  consistently meet/exceed challenging business development objectives.

ø  proven accomplishments in building market share and recognition.

ø  notable facilitator and communicator.

ø  well-organized multi-tasker with strong detail orientation.

ø  proficiency in use of advanced business software including ms office suite.


professional experience

kraft foods, inc.                                                                                                                        1991 - present

retail lead and customer category manager, dallas, tx 2009 - present

      communicate, execute and track key initiatives for albertson s team.

      manage third-party retail execution, identify and close distributional voids and coordinate between headquarters and retail teams.

      sell promotions for independent awg texas accounts such as minyard s super save and rehkopf s.

      participate with retail sales managers and regional director of retail on retail initiatives.


customer category manager, dallas, tx 2005 - 2009

      responsible for albertson s dallas-fort worth customer business team and $20mm in annual sales.

      developed and executed business plans.

      achieved 111% of sales goals, grew market share and improved feature and display conversion.

      created sales presentations utilizing a.c. nielsen data.


customer category manager, irvine, ca 1996 - 2004

      oversaw kool-aid, country time, tang, crystal light, capri sun, milk-bone, post, cream of wheat, cool whip, boca, stove top, minute rice, maxwell house, yuban, general foods, handi-snacks, jell-o, tombstone, digiorno, california pizza kitchen, oscar meyer, louis rich and claussen product lines.

      in ready-to-eat cold cereal, grew post honey bunches of oats from 5-6 to 1-2 positions; post cereal share increased three points, from 16.3 to 19.3.

      directed $3mm annual trade budget and 15 sales representatives with yearly revenues of $30mm.

      consistently averaged 118% of quarterly revenue goal during tenure in this position.

      coordinated with american stores national customer business team to create promotional plans, analyze categorical data and establish sales goals.

      developed and implemented improved merchandising schematics and full time merchandiser for lucky stores team.

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account manager, irvine, ca 1994 - 1994

      responsible for order writing/promotional planning for smith s food & drug centers customer business team.

      oversaw products including oscar mayer, louis rich, claussen, jell-o and knudsen brands; product sales were $5mm+, with a trade budget of $250,000+.


account representative, oscar mayer division, irvine, ca 1992 - 1993

      performed retail sales calls at independent stores for certified grocers customer business team.

      utilized market demographics to create and maintain effective promotional activities.

      prioritized objectives to achieve quarterly sales goals.


retail sales specialist, oscar mayer division, irvine, ca 1991 - 1992

      installed merchandising equipment and implemented product placement schematics.

      gained distribution of authorized products.


professional awards

member, national region of the year

member, area region of the year

circle of excellence award

sales contest winner

kraft foods sales leader award

winning together award

oscar mayer sales council award



earlier background

have also been employed by joseph e. seagram & sons in capacity of retail account manager, the house of seagram, managing crown royal, chivas regal, glenlivet, martell, myers, seagram s v.o. and seagram s seven product lines, implementing promotional campaigns and coordinating with brokers and distributors.





texas tech university, lubbock, tx

bachelor of business administration, marketing & management, 1998


customer planner training

order management training

consumer product sales training






yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000





cover letter text






hiring agent name


company name


city, state   zip code


dear                   :


i am currently seeking a challenging career opportunity in a sales manager capacity and am submitting my resume for your review.  in advance, i thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include dual bachelor s degrees in marketing and management, and over two decades of retail consumer packaged goods experience.  to complement this background, i possess expertise in brand management, promotion, business development, sales and account management and personnel oversight, as well as analytical, problem-solving and managerial capabilities.  as an employee, you will find me to be an enthusiastic and disciplined team player, committed to supporting you in achieving your objectives through superior performance. 


i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future to further discuss my areas of experience and expertise that would be a contribution to your organization.









yyyyyy x. yyyyyy



















yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000






thank you letter text





contact name

company name


city/state/zip code


dear _______________________________:


i would like to thank you for providing me the opportunity to interview with you and discuss the exciting sales management position currently available with your organization.  having gained a deeper insight into the job requirements and your objectives, i am confident you will find me a valuable asset in achieving your goals.


as discussed, i am an enthusiastic, disciplined team player eager to continue a successful career as a dedicated member of your staff.  i believe you will find my dynamic management, coordination and communications skills vital to your operations and look forward to contributing to your success.


should you have any additional questions, or to discuss future employment opportunities, please feel free to contact me at your earliest convenience.  again, thank you for the enlightening interview.  i look forward to your response.









yyyyyy x. yyyyyy



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