Senior Level Television Industry Business Development and Marketing Leader

Marketing Strategy / Talent Acquisition / Script Development /

 

 

w Cable marketing executive with extensive experience in music industry, acquisition for TV, film, documentary and specials, marketing and sales for cable television landscapes.

w Expertise in script review and treatments for development for network series.

w Drive marketing strategies to develop corporate MSO s and local affiliates utilizing demographics and key market data; set business priorities in growing cable distribution, new business opportunities and revenue streams.

w Track record of creating, coordinating and implementing strategic launch marketing events, promotions, and merchandise to MSO corporate executives and non-carriage markets.

w Top notch sales and marketing proposal development and stellar verbal presentation skills

w Strong staff development ability including hiring, training, mentoring, team-building and professional development; build high performance teams that consistently exceed goals.

w Proven success in interacting with professionals at all levels and responsibilities including Affiliate Sales, Ad Sales, Programming, Production, Publicity, Ministry Partnerships and Consumer Products.

w Motivated, creative, self-starting, and team-oriented with excellent multi-tasking capabilities

w Accomplished writer and music producer.

w Teamed with GMC programming team to create original programming including; Front Row Live, Gospel Dream, Espitu Latino and JD Lawrence Community Servants.

 

 

Tennessee State University, Bachelors Degree, Business Administration 1995

The Art Institute of Atlanta - Digital Filmmaking & Special Effects Certificate of Completion

 

 

Gospel Music Channel Atlanta, GA

Senior Director, Music, Talent & Acquisition (2009 to Present)

Director, Music Industry Development (2005 to 2009)

w Interface with all network divisions to develop and execute targeted initiatives, including programming, production, marketing, promotions, and events.

w Spearhead campaign to have the United States Congress declare September as Gospel Music Heritage Month in order to recognize the contributions of Gospel/Christian music to the American cultural tradition. 

w Created and established music & talent department; worked with programming to develop short form and long form programming;

w Drive aggressive strategies for programming, ad sales, affiliate sales, new media and consumer marketing.

w Interact with business affairs/development to build brand awareness, identify opportunities for acquisition and identify opportunities to develop, add value and/or leverage Company s existing core businesses in audio, video, licensed products and new media businesses.

 

Director, Affiliate Marketing (2004 to 2005)

w Directed affiliate marketing activity for key MSO s including marketing plan development and execution, collateral material creation, media- cross channel, PSA s & radio spots, awareness posters/flyers, print, billboard and successfully launched aggressive marketing program.

w Strategized with affiliate sales development representatives to define sales goals, long term initiatives and expected outcomes.

w Cultivated trusting working relationships with marketing representatives from MSO, division, regional and satellite locations to understand their goals/for distribution, brand development and consumer awareness.

w Researched and identified industry competition and developed strategies to leverage GMC in the marketplace.

w Created, forecasted and managed annual budget of $2MM; performed financial analysis on key launch markets.

w Oversaw activities of affiliate marketing team, coordinated marketing events and artist appearances and interacted with affiliates to co-brand and build awareness industry wide.

 

A Williams Entertainment Group LLC Nashville, TN CAtlanta, GA (2000 to Present)

Owner/Consultant

w Managed promotion strategies for high profile entertainment promotions organizations including;  Walter Latham (Chris Tucker, Def Comedy Jam, Steve Harvey, D.L. Hughley, Bernie Mac, Cedric the Entertainer) and Bay Area Production/SFX (Chris Rock and Jamie Foxx),

w Provided consulting services for The Gospel Music Stellar Awards Show for four years; music writer and producer, artist management.

 

 

Music World Gospel, Houston, TX (2002 to 2003)

Director of Music World Gospel

w Established the Music World Music Gospel Division, which included developing new artists and handling day-to-day operations; managed operations budget of $5MM annually.

w Managed Michelle Williams' of Destiny Child "Heart to Yours" project that sold over 200,000 units and hit #1 on the Billboard Gospel Album chart.

w Led the creation, development, design and construction of the Music World recording studios.

w Produced five albums, which generated numerous Grammy and Dove Award nominations.

w Co-authored "The Business Of Music For The Gospel & Christian Industry".                

Member of (NARAS) National Association of Recording Arts and Science

Member of (GMA) Gospel Music Association

Member of SAGMA