Results-focused Digital Media Marketing Leader specializing in driving operations growth, building top-performing creative teams, analyzing key trends, initiating targeted promotional campaigns, and cultivating a strong brand image with superior quality eager to offer 25 years of experience toward maximizing an employer s success.
Integral leader who demonstrates a proven record of progression to positions of higher-level responsibility and authority.
Out-of-the-box thinker who excels at identifying lucrative business prospects, defining targeted strategies for capturing new clientele, developing an existing consumer base, and attaining solid leveraging in competitive digital media markets.
Ambitious self-starter who offers up-to-date knowledge of techniques, market / industry trends, branding opportunities, and consumer demand, including contributing expertise with SEO and SEM, social media, online networks, and email networking.
Strategic Analysis / Planning
Multi-Territory Market Growth
High-Volume Sales / Marketing
Start-Up Business Development
Brand Creation / Management
Brain Boarding Sessions / IDEO
Large-Scale Program Management
Short- / Long-Term Business Plans
Media Planning / Buying
Creative Team Operations
Outside Agency Management
Budget Preparation / Control
Vice President of Marketing
Utilize broad scope of industry knowledge to successfully rebrand the organization 4 times within the last 10 years per the request of numerous executive-level managers, including researching and identifying viable positions; facilitating targeted consumer-based testing; and strategizing, launching, and marketing new brands to attain critical dominance.
Achieve the most growth in ratings, web traffic, and revenue within the Tampa Bay market by resourcefully managing marketing and promotional staff, overseeing a $1.4-million budget, and developing plans with station management.
Lead results-focused decision-making in the creation and implementation of 3 innovative websites geared toward different audiences, along with initiating various strategies, tactics, and actions to generate significant business success.
Direct a top-performing team of writers, producers, and artists through periods of dramatic change within the television industry, including proficiently guiding staff during substantial centralization, reorganization, and right-sizing.
Director of Marketing
Spearheaded the successful transitioning of a new station into the corporate culture, including devising strong marketing strategies for the existing brand, developing the graphic look, planning and buying all media, and directing promotional staff.
Drove business growth by continuously promoting the station while the organization was embroiled in union contract negotiations.
Creative Service Manager
Strategically steered a creative team in handling all promotions, marketing, branding, and graphics, including working with an outside media buying service to attain status as the top-rated CBS affiliate nationwide winning all local daily newscasts.
M.B.A., Indiana Wesleyan University B.S., Media Communications, Medaille College
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