Results-focused executive specializing in Client / Business Analytics and Global Market Research / Development eager to contribute talents toward collaborating with a progressive company to maximize bottom-line performance.
Integral leader who offers experience in large-scale business optimization, including recommending marketing and media planning strategies to boost profits, performing quantitative / qualitative research (e.g. surveys, focus groups) to attain solid leveraging in competitive markets, and handling all facets of data / market research (e.g. POS, GRPs, Loyalty Card).
Out-of-the-box thinker who applies talents with multivariate regression (e.g. time-series, cross-sectional), cluster analysis, decision tree analysis, discriminant analysis, factor analysis, MANOVA, ANOVA, and ANCOVA to generate revenue.
Top performer who drives predictive statistical modeling, segmentation, customer profiling, CRM, and data mining processes.
Ambitious self-starter who builds strong analytical teams to encourage diversity, low turnover, and high company loyalty.
Excellent communicator who contributes superior proposal, grant, report, and publication writing skills, and coordinates, develops, and delivers forward-thinking team training and executive-level presentations to achieve key business results.
Senior Director Client / Analytic Services
Utilized broad scope of industry knowledge and dynamic business acumen toward delivering profit-optimizing results for CPG, pharmaceutical, and retail clients using proprietary Loyalty Card database, POS, media, and other data, including designing, analyzing, and interpreting consumer-centric (CRM) and marketing mix research to generate actionable insights.
Enhanced direct marketing targeting efforts by developing customer segmentation to maximize engagement.
Improved overall ROI by demonstrating halo impact of shopper marketing programs beyond focus brands.
Enabled clients to successfully defend core marketing budgets by comparing results to industry benchmarks.
Created category forecasting and pricing analysis for optimal position of family and CPG household brands.
Increased client profits 40% by recommending marketing and media planning strategies across brands.
Associate Director Global Market Research, Oncology (2007 C 2008)
Manager Global Market Research, Oncology (2006 C 2007)
Spearheaded development of forward-thinking, research-based insights and recommendations for presentation to senior-level management, including integrating secondary and primary market research findings into short- and long-term strategic forecasts, as well as evaluating global development risks and opportunities for biggest selling drug in portfolio.
Collaborated with cross-functional, global, and U.S. oncology teams to integrate comprehensive patient, prescriber, competitive product, and additional related data and build well-grounded forecast models.
Delivered global product launch recommendations to senior-level teams based on NPV calculations.
Directed execution of primary and secondary global market research activities, including budgeting.
Senior Director Client / Analytic Services (2006)
Director Analytic Services (2004 C 2006)
Strategically steered integral consultations among consumer packaged goods, pharmaceutical, and retail clients, including directing advanced analytics team and data specialists to complete client-requested analytical projects encompassing marketing mix, ROI, and forecasting, as well as interfacing among internal product developers to enhance efficiency.
Directed a top-performing team of five employees, trained analysts, and managed ad hoc consultants in use of software.
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Senior Director Client / Analytic Services (2006)
Director Analytic Services (2004 C 2006)
Successfully managed accounts in competitive markets with revenues totaling $500,000.
Enhanced advertising effectiveness and boosted ROI via sales / marketing alignment recommendations.
Improved cross-functional team efficiencies between internal product developers, third party vendors, data specialists, and analysts which were instrumental in expediting delivery of superior final results to clients.
Compared results to industry benchmarks to enable clients to effectively defend marketing budgets.
Project Manager Forecasting / Business Analysis (2003 C 2004)
Senior Forecasting Analyst (2001 C 2003)
Delivered financial recommendations for senior-level management within a primary care product portfolio and led forecast meetings with product management, finance, and other stakeholders to review forecasts, risks, and opportunities.
Created time-series models using prescriptions, units, patients, and sales across multiple time horizons, and integrated monthly, weekly, and daily data from IMS, NDC, and internal sources to provide up-to-date tracking.
Maximized market share for blockbuster Cipro brand upon patent expiry by proactively recommending product lifecycle management forecasts using strategic analogs for generic erosion and line extensions.
Delivered Best Practices presentation at ForecastPharma conference in Toronto, March 2003.
Account Manager Interactive Division (2001)
Analyst Market Modeling Division (1999 C 2000)
Junior Analyst Market Modeling Division (1998 C 1999)
Directed marketing mix, pricing, and online advertising research for consumer packaged goods and pharmaceutical clients, along with drafting proposals for online advertising copy-testing and campaign / website evaluations; facilitating productive eCommerce activities; tracking results; and presenting clients with findings and cost-saving recommendations.
Supervised junior analysts and managed research study design and data aggregation into SPSS (e.g. IRI / Nielsen POS data, Nielsen Media Research advertising data), as well as handling multivariate analysis.
Management Information Specialist Office of Diversity / Compliance (1996 C 1998)
Lecturer / Research Assistant Department of Psychology (1990 C 1997)
Contributed sharp analytical abilities toward managing a high-volume mainframe university employee database using SAS and specialized HR software, including collaborating with university administrators to create a faculty career-tracking database, as well as designing employee and customer satisfaction surveys and analyzing and interpreting data findings.
Presented instructional lectures on research methods and statistics, including directing social science research projects, publishing articles in refereed journals, and presenting grant-funded research at regional and national meetings.
Generated continued funding by reporting findings to senior-level teams and OFCCP auditors.
Ph.D., Experimental Psychology • M.S., Experimental Psychology • B.A., Psychology
University of Wisconsin
STATISTICA (with Data Miner) • SPSS • SAS • SQL • UNIX • FUTURCAST • ForecastX • Crystal Ball
SAP • Nielsen Nitro • IRI Analyzer • IMS • NDC • Generic Spectra • New Product Spectra • Microsoft Office
Hiring Agent Name
I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.
I am excited to build a rewarding career with your company, and am confident that my professional skills and academic credentials can help to achieve your objectives. I can offer 21+ years of solid experience in delivering actionable, data-based insights and profit-optimizing results for various high-profile clients across multifaceted, competitive industries. To complement my background, please note that I hold a Ph.D. and M.S. in Experimental Psychology and a B.A. in Psychology from the University of Wisconsin.
Most recently, as a Senior Director (Client / Analytic Services) for Spire, LLC, I utilized my broad scope of industry knowledge and dynamic business acumen toward delivering profit-optimizing results for CPG, pharmaceutical, and retail clients using proprietary Loyalty Card database, POS, media, and other data, including designing, analyzing, and interpreting consumer-centric (CRM) and marketing mix research to generate actionable insights. Within this role, I enhanced direct marketing targeting efforts by developing customer segmentation to maximize engagement. I also improved overall ROI by demonstrating halo impact of shopper marketing programs beyond focus brands, as well as creating category forecasting and pricing analysis for optimal position of family and CPG household brands. Furthermore, I increased client profits 40% by recommending marketing and media planning strategies across brands. As this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and career highlights.
You will find me to be a solutions-driven leader who contributes a track record of organizing complex client / business analytics initiatives, defining key priorities, and meeting targeted goals. In addition, I can resourcefully partner across core business functions within fast-paced, deadline-oriented environments while streamlining processes to increase productivity, efficiency, and quality. For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your company.
I look forward to hearing from you, and thank you in advance for your consideration.
Yyyyyy x. yyyyyy
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