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yyyyyy x. yyyyyy

                                        0000 xxxxxx xxxx , xxxx , xxxxx 00000


career objective                              

results-driven marketing executive eager to contribute superior business development and client relation skills toward supporting the employer optimize financial performance by implementing creative promotional solutions


ø  offer more than 10 years of progressive marketing and advertising experience with expertise in the sports, entertainment, hospitality, and food services industries

ø  proactively identify and capitalize on opportunities to penetrate and develop markets; excel at creating highly effective promotional campaigns for varied top-tier clients

ø  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, talent booking, internal team-building, and vendor relations

ø  capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactive team player equally effective in independent and collaborative environments

professional experience                

riese restaurants, new york, ny                                                                                                           5/07 c 8/08

director of marketing

  • successfully steered all aspects of marketing for this leading restaurant management corporation with a diverse portfolio of national and proprietary brands; negotiated media contracts, designed collateral and corporate communications, coordinated promotional events
  • developed and implemented innovative and traditional multi-media advertising campaigns to achieve increased awareness, business partnerships, and market share
  • hired and directed 50-member promotional team; scheduled and oversaw street marketing crews


hbo sports, new york, ny                                                                                                                   7/05 c 5/07                                                                

talent coordinator

  • effectively planned, coordinated, and secured talent participation in major affiliate events, award shows, industry conventions, photo shoots, voice-overs, press screenings, and in-house receptions; key events included boxing matches and inside the nfl studio tours
  • oversaw comprehensive event logistics and attendance; worked closely with internal departments to generate promotional materials, arranged for talent wardrobe and scripts, managed on-site activity, and tracked donations to non-profit organizations
  • ensured adherence with budgetary guidelines; tracked department spending, ordered supplies, implemented cost controls


the hilton club, new york, ny                                                                                                               8/02 c 7/05

sales & marketing assistant

  • provided full-scale administrative support for marketing and sales team; assisted with travel arrangements, marketing collateral management, and hiring efforts
  • compiled data and generated reports instrumental to senior management assessing performance and spending
  • served as liaison with catering, concierge, and security departments to create a superior guest experience


national basketball association c secaucus, nj                                                                                     1/02 c 7/02

project employee, events & attractions

  • proficiently increased market awareness and local attendance for the nba all-star game in philadelphia through media campaigns; designed collateral for distribution to more than 100,000 attendees at jam session, an all-ages basketball theme park
  • directed execution of wbna all-star game and summer jam in washington, dc; booked talent, coordinated entertainment services, and supervised 50-member event team


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yyyyyy x. yyyyyy                                                                                                                                                                                                   page 2


madison square garden,  new york, ny                                                                                                3/98 c 12/01

coordinator, community relations (7/00 c 12/01)

  • in recognition of superior performance, steadily progressed within organization to attain position entrusted with coordinating citywide community relations and events, including sports clinics, speaking engagements, and school visits and extra-curricular programs
  • participated in departmental branding and promotion, oversaw budget and financial management, and arranged post 9/11 outreach with fdny and nypd

executive assistant, marketing  (3/98 c 7/00)                                                            

  • performed extensive market research and contributed to promotions for all msg properties
  • served as talent escort during 1998 nba all-star weekend, 1999 wnba all-star weekend, and special charity events hosted by the knicks, rangers, liberty, radio cit,y and msg networks


state university of new york at new paltz, new paltz, ny                                                                       august 1994

bachelor of science in organizational communication


~ professional development ~

new york university c school of continuing & professional studies, new york, ny

advertising fundamentals and integrated marketing communications                                     spring 2007

consumer behavior in sports                                                                                                              spring 2006

marketing practices and principles                                                                                                      spring 2002

the business of film and film marketing, exhibition & distribution                                                    fall 2001

sports marketing and sports public relations                                                                         spring 1997


~ affiliations ~

member, women in sports and events (wise)

  • served as staff administrator and event coordinator from 2002 c 2006


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