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career objective
results-driven marketing executive eager to contribute superior business development and client relation skills toward supporting the employer optimize financial performance by implementing creative promotional solutions
profile
ø offer more than 10 years of progressive marketing and advertising experience with expertise in the sports, entertainment, hospitality, and food services industries
ø proactively identify and capitalize on opportunities to penetrate and develop markets; excel at creating highly effective promotional campaigns for varied top-tier clients
ø sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, talent booking, internal team-building, and vendor relations
ø capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards
ø dynamic communication, presentation, negotiation, and relationship management skills
ø proactive team player equally effective in independent and collaborative environments
professional experience
riese restaurants, new york, ny 5/07 c 8/08
director of marketing
- successfully steered all aspects of marketing for this leading restaurant management corporation with a diverse portfolio of national and proprietary brands; negotiated media contracts, designed collateral and corporate communications, coordinated promotional events
- developed and implemented innovative and traditional multi-media advertising campaigns to achieve increased awareness, business partnerships, and market share
- hired and directed 50-member promotional team; scheduled and oversaw street marketing crews
hbo sports, new york, ny 7/05 c 5/07
talent coordinator
- effectively planned, coordinated, and secured talent participation in major affiliate events, award shows, industry conventions, photo shoots, voice-overs, press screenings, and in-house receptions; key events included boxing matches and inside the nfl studio tours
- oversaw comprehensive event logistics and attendance; worked closely with internal departments to generate promotional materials, arranged for talent wardrobe and scripts, managed on-site activity, and tracked donations to non-profit organizations
- ensured adherence with budgetary guidelines; tracked department spending, ordered supplies, implemented cost controls
the hilton club, new york, ny 8/02 c 7/05
sales & marketing assistant
- provided full-scale administrative support for marketing and sales team; assisted with travel arrangements, marketing collateral management, and hiring efforts
- compiled data and generated reports instrumental to senior management assessing performance and spending
- served as liaison with catering, concierge, and security departments to create a superior guest experience
national basketball association c secaucus, nj 1/02 c 7/02
project employee, events & attractions
- proficiently increased market awareness and local attendance for the nba all-star game in philadelphia through media campaigns; designed collateral for distribution to more than 100,000 attendees at jam session, an all-ages basketball theme park
- directed execution of wbna all-star game and summer jam in washington, dc; booked talent, coordinated entertainment services, and supervised 50-member event team
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madison square garden, new york, ny 3/98 c 12/01
coordinator, community relations (7/00 c 12/01)
- in recognition of superior performance, steadily progressed within organization to attain position entrusted with coordinating citywide community relations and events, including sports clinics, speaking engagements, and school visits and extra-curricular programs
- participated in departmental branding and promotion, oversaw budget and financial management, and arranged post 9/11 outreach with fdny and nypd
executive assistant, marketing (3/98 c 7/00)
- performed extensive market research and contributed to promotions for all msg properties
- served as talent escort during 1998 nba all-star weekend, 1999 wnba all-star weekend, and special charity events hosted by the knicks, rangers, liberty, radio cit,y and msg networks
education
state university of new york at new paltz, new paltz, ny august 1994
bachelor of science in organizational communication
~ professional development ~
new york university c school of continuing & professional studies, new york, ny
advertising fundamentals and integrated marketing communications spring 2007
consumer behavior in sports spring 2006
marketing practices and principles spring 2002
the business of film and film marketing, exhibition & distribution fall 2001
sports marketing and sports public relations spring 1997
~ affiliations ~
member, women in sports and events (wise)
- served as staff administrator and event coordinator from 2002 c 2006
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