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yyyyyy x. yyyyyy                                                                    

0000 xxxxxx xxxx , xxxx , xxxxx 00000



career objective                              

results-driven marketing & communications specialist eager to contribute superior public relations, strategic planning, and client service skills toward supporting the employer in optimizing revenue performance


ø  offer 13 years of progressive marketing and client relations experience, with expertise in communications, campaign development, and marketing management

ø  solid record of increasing client base and acquiring key accounts; facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction and retention

ø  effectively identify and capitalize on opportunities to penetrate and develop markets in highly competitive arenas; demonstrated ability to succeed despite unstable market conditions

ø  develop and implement marketing plans, author marketing copy and design collateral, prepare presentations, and work closely with sales teams to realize business development efforts

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactive team player equally effective in independent and collaborative environments


~ key achievements ~

  • created highly effective marketing packages, business proposals, and presentations responsible for generating more than $300m in new revenues for insert company
  • introduced enterprise-wide customer relationship management (crm) systems to both atlanta capital management company and progress investment management company; designed, developed, and implemented systems that significantly improved client service and satisfaction
  • in recognition of outstanding performance, quickly progressed within progress investment management company to attain managerial position entrusted with oversight of all aspects of firm marketing activity and internal client service


johns hopkins university, baltimore, md                                                        degree to be conferred june 2009

master of arts in communication; public and media relations concentration


california state university east bay, hayward, ca

bachelor of arts in communication; public relations / organizational communication option

professional experience                

atlanta capital management company, llc, atlanta, ga                                                 2005 c present    

client service & marketing specialist c telecommute position

  • successfully drive marketing efforts and manage a portfolio of 155 institutional and high net worth clients worth $7b for this longstanding investment advisory services company
  • grow internet presence and manage company website, create marketing collateral, and prepare and deliver key presentations
  • expertly train and assist all levels of personnel throughout the firm on newly established crm system
  • steer client communications, reporting, and production; manage client relations and services


deloitte & touche llp usa, atlanta, ga                                                                                                2005                                                                            

marketing coordinator, clients & markets

  • led marketing team in expanding opportunity pipeline while continuing to provide exceptional service for existing clients; developed and acted upon operational plans
  • performed multiple concurrent functions including crm administration, presentation/proposal development, and  marketing and event production responsibilities



yyyyyy x. yyyyyy                                                                                                                                                                                   page 2


progress investment management company, san francisco, ca                                                 1999 c 2004

manager, client service & marketing operations c telecommute position (2001 c 2004)

senior associate, client service & marketing operations (1999 c 2001)

  • developed and executed comprehensive communications strategy for this investment management firm with more than $3.8b in assets; directed all marketing, pr, corporate communications, and internal client relations
  • coordinated new product launches, educational seminars, annual client conference, and special events; prepared timelines and budgets, oversaw media relations, and served as primary contact for external queries

         directed communications, reporting, and production for 30 institutional pension plan clients; implemented systems to ensured exceptional service and produced customer appreciation events

  • authored and disseminated business proposals, questionnaires, presentations, and marketing collateral; edited quarterly newsletter


state street global advisors, san francisco, ca                                                                                    1996 c 1999

marketing associate


somatix therapy corporation, alameda, ca                                                                               1993 c 1996     

executive assistant (1995 c 1996)

administrative assistant (1993 c 1995)


~ professional affiliations ~

member, professional association of investment communications resources

member, american marketing association, member

member, fort foundation, member


yyyyyy x. yyyyyy                                                                     

0000 xxxxxx xxxx , xxxx , xxxxx 00000








hiring agent name


company name


city/state/zip code




i am currently seeking a challenging new career opportunity in a insert job title capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include numerous years of marketing and communications experience, and i recently completed my m.a. in communication with a concentration in public and media relations.  i excel at developing and implementing highly effective strategic marketing plans, pioneering crm initiatives, and steering client relations.  my dynamic communication skills have consistently proven instrumental in my success at acquiring and retaining key clients, and i am highly effective at identifying and addressing individualized needs. 


as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.




yyyyyy x. yyyyyy

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