accomplished sales director with more than 12 years experience leading marketing and sales campaigns in the automotive industry. possess a solid work history with a successful sales track record and consistently exceeding revenue goals. highly skilled at directing sales teams, generating long-term business revenue, and cultivating strong customer relationships for repeat business.
ferman nissan, tampa, fl 09/1998-05/2009
internet sales director (04/2007-05/2009)
spearheaded online sales to meet a goal of $13.5 million in annual revenue for 54% of the dealerships total annual sales revenue.
doubled the gross profit of average floor sales by averaging $900 gross profit per vehicle sold.
successfully operated automotive internet sales department at 25% below the national average for monthly operating costs.
achieved a reduced need for third-party programs and cut costs by 75% by facilitating development of marketing plans and effective seo programs.
internet sales/leasing consultant/assistant department director (06/2000-04/2007)
assisted with operation of a 7-person specialized internet sales team generating 1200 vehicles in annual sales and $30 million in revenue for the 53rd largest automotive dealership in the united states.
recognized as the top 100 internet sales departments in the nation every year from 2000-2007.
created innovative internet sales marketing program and negotiated vendor contracts to achieve operating costs at 37% below budget.
led human resource initiatives by assisting with training sales consultants, setting sales goals, evaluating personnel performance and interviewing and hiring new staff.
sales and leasing representative (09/1998-06/2000)
averaged 13 sales per month when the average across dealerships was 9.5 per month.
attained $887 gross profit per vehicle sold and led the dealership in nissan usa customer satisfaction index with 98.9 average on a 100-point scale.
offered the dealership s portfolio after 4 months, assisting the dealer to a 47% retention of previous customers, when the regional average was 37%.
assisted design of marketing and sales campaigns directed at sub-prime customers by locating special financing for these customers, finding a vehicle based on their needs, and packaging the deal to lender specifications.
hertz corporation, albaxxxxxx, xxxxxx/sarasota, fl 11/1997-09/1998
led sales growth of front-line and back office operations in a fast-paced airport-based vehicle rental enterprise for the world s leader.
provided superior customer service to attain long-term business sales while meeting and exceeding corporate guidelines for customer service and cost effectiveness.
analyzed business trends to forecast customer demand, station expenditures, and manpower needs.
state university of new york college, cortland, xxxxxx, bachelor of arts in english, 1984
herkimer county community college, herkimer, xxxxxx, associate of arts in journalism, 1981
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