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Yyyyyy x. yyyyyy

401 Bergenline Ave., #0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx Email: abc@xyz.com

 

Highly proactive Marketing Executive eager to contribute exceptional talents in Direct Marketing, Branding & Product Management toward supporting a dynamic company in optimizing bottom-line performance.

 

 

Profile

 

Proficiency in corporate marketing and communications, market segmentation and analysis, lead and demand generation, and driving initiatives to increase competitive positioning. Considerable expertise in affiliate management, SMO (social media optimization), ROI analysis, press release and article development, and targeted copywriting. Excel in strategic B2B and B2C direct marketing, search engine optimization and marketing (SEO and SEM), web analytics/traffic analysis, and crafting loyalty, retention, incentive and lead generation programs. Thrive on analyzing client/company challenges and driving marketing initiatives to propel business development, brand recognition, keyword ranking, and sales. Proven success in adoption marketing, marketing automation, and fostering strong relationships with Fortune 500+ organizations. 

 

Selected Achievements:

 

         Created and executed go-to-market strategies and closed-looped integrated marketing programs for AboveNet Communications which produced a 20% increase in new business.

         Boosted regional sales by 30%+, reduced churn by 20%+ and increased service renewals and maintained high-value customer retention by more than 90% for AboveNet.

         Championed national AboveNet customer loyalty and rewards programs requiring close cooperation with strategic vendors and channel partners to drive new business by 20%.

         Designed innovative internal/external webinar training programs which expanded market share for AboveNet by 15%+.

         Slashed local and regional advertising costs for Conceptual Marketing Group by 40%+ while increasing ROI by 70%.

 

Professional Experience

 

Diversified Global Graphics Group, Inc., New Jersey, 2009

Director, Brand Marketing Integration & Communications

         Spearheaded daily strategic and integrated marketing operations for $100M graphics communication company inclusive of branding, product marketing and positioning, online multimedia, marketing acquisition, and corporate website development and updates.

         Efficiently partnered with CEO and senior management in launching integrated strategic B2B and marketing plan.

         Directed design and development of all sales collateral (print, digital, online, social media, intranet).

         Reliably provided comprehensive sales support including proposals and RFP responses.

         Applied dynamic leadership talents toward managing all CRM activities, social media communications strategy and corporate profiles.

         Elevated company awareness by orchestrating special events and projects encompassing webcasts, blogging, corporate sponsorships, and customer appreciation events.

 

Continued

 

 

Yyyyyy x. yyyyyy C Page 2 of 2

 

Professional Experience continued

 

AboveNet Communications Inc., New York, 2005 to 2008

Senior Integrated Marketing Manager  

         Steered regional B2B direct marketing and corporate communications for $80M IT business networking infrastructure company, seamlessly coordinating strategic integrated marketing and communications initiatives, market segmentation, adoption marketing, branding and market acquisition.

         Successfully managed and balanced marketing, communication and sales support throughout several sales offices nationwide.

         Proactively analyzed CRM management systems, and precisely documented campaign performance and user behavior to determine strategies for continued marketing campaign effectiveness and success.

         Effectively administered end-to-end lead generation programs which significantly increased sales funnel.

 

Conceptual Marketing Group, New Jersey, 2003 to 2005

Digital Media Marketing Project Manager

         Formulated and implemented strategic business and internet marketing plans and adeptly managed full-scope marketing and e-marketing solutions for diverse business client base.

         Oversaw B2C marketing communications spanning online and print methods, demand/lead generation mailers, email campaigns, and internal sales documents.

         Demonstrated a highly collaborative work ethic by teaming with creative groups and new media agencies to design and execute high-impact advertising campaigns.

         Prepared and delivered convincing presentations to decision-makers, vital to securing new business.

         Expertly guided online marketing initiatives through affiliate marketing programs encompassing SEM, SEO, CPA (cost per action), CPC (cost per click), marketing acquisition, and banner advertising.

 

Corbis Inc., New York; Photo Researchers Inc., New York, 1997 to 2002

Senior Licensing Global Account Manager / Executive

         Established, managed and continually expanded B2B customer base, persuasively negotiating royalty licensed print material for Fortune 500 and 1,000 companies.

         Effectively managed agency accounts which included BBDO, DDB Needham, Grey Advertising, Inc., Young & Rubicam Inc., Ogilvy & Mather, and McCann-Erickson.

 

Education

 

Masters of Business Administration in Marketing, Saint Peter s College School of Business, 2003

 

Bachelor of Arts, Journalism, New Jersey City University, 1995

 

PMP (Project Management Professional Certification), Boston University, 2010

 

Computer Skills

 

CRM & Web analytics; SAP, Marketo, SilverPOP, Eloqua, Salesforce.com, Siebel, SAS, Web Trends, ACT, Constant Contact, Microsoft Office (Word, Excel, Access, PowerPoint), Microsoft Project, LexisNexis, JDE Systems, Photoshop, InDesign, Dreamweaver, Flash, Fireworks, Free Hand, Cold Fusion, (D)/HTML, PHP, ASP, XML, JavaScript, Action Script, Social Network e-marketing; Facebook, Twitter, MySpace, Jigsaw,  BeBo

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