career objective                              

performance-driven sales director eager to contribute superior business development, strategic marketing, and team leadership skills toward supporting the employer in driving revenue growth

profile                                                

ø  offer numerous  years of progressive experience in sales, customer service, business development, and operations management, with expertise in the health and hospitality arenas

ø  successfully identify and capitalize on opportunities to penetrate and develop markets in highly competitive environments; facilitate a client-focused, service-oriented environment vital to maximizing customer satisfaction and retention

ø  develop and implement innovative nationwide and region-specific sales strategies and initiatives; create new partnership opportunities, offer client education, design effective marketing collateral, and create corporate branding

ø  recruit, build, and lead top-performing sales teams and monitor performance metrics to pinpoint areas for improvement; introduce highly effective staff motivational strategies and incentive programs that produce incremental growth

ø  strategically plan and coordinate workflow and human resources for optimal coverage while containing labor costs

ø  prepare and administer budgets; proactively track industry trends and developments, including competitive services and marketing activities

ø  dynamic communication, presentation, negotiation, and relationship management skills

 

~ key achievements ~

• directly oversaw all aspects of sales and marketing operations at two busy midtown athletic clubs locations; hired, trained, and managed sales staff responsible for continually growing corporate revenues
• led marietta and weston branches of tennis corporation of america and their sales teams to rank in countrywide top three; achieved year-over-year revenue increases throughout five-year tenure and designated top performing sales manager ( 07- 08)
• selected to serve on elite three-member board of regional directors, as well as national sales/marketing task force, in recognition of exceptional managerial abilities; entrusted with steering nationwide business development efforts, implementing corporate rebranding strategy, restructuring sales division across all clubs,  and establishing sales best practices
• developed and conducted sales seminars for local and national markets; received certification and trained staff in multiple tennis corporation of america locations in the ritz carlton customer service program
• consistently maintained greater than 73% member retention ratio and granted 91%+ on monthly shoppers reports
• as sales manager for new york health & racquet club, introduced standard operating procedures and trained sales staff at eight facilities on generating leads, acquiring and retaining customers, and applying pos techniques to increase package sales; regularly ranked in companywide top four sales managers

professional experience                

tennis corporation of america (dba midtown athletic clubs), marietta, ga & weston, fl                        2004 c 2009

regional sales director

 

new york health & racquet club, new york, ny                                                                                     1997 c 2003

sales manager

 

the fitness clubs, east meadow & east northport, ny                                                                           1994 c 1997

general / sales manager

 

island fitness & racquet club, glen cove, ny                                                                                       1993 c 1994

membership consultant

 

mt. laurel tennis academy, cherry hill, nj                                                                                             1992 c 1993

assistant manager

education                                           

adelphi university, garden city, ny                                                                                                       1992

bachelor of business administration

 

 

 

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dear__________________:

 

i am currently seeking a challenging new career opportunity in a sales and marketing management capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include extensive sales, strategic marketing, business development, customer service, and managerial experience, with a solid record of increasing sales and corporate profit margins.  i excel at leading team members to drive sales growth and deliver quality account servicing, and am adept at personally driving market expansion initiatives.  my dynamic communication skills have consistently proven instrumental in promoting added value sales as well as in conducting national sales training programs.  to complement this background, i hold a bachelor of business administration degree and am certified in ritz carlton customer service techniques. 

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

 

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