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yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused leader specializing in driving business growth by cultivating a strong brand image with superior quality, creating targeted media campaigns, and developing key product planning models eager to offer 7 years of proven, high-profile experience toward maximizing an employer s bottom-line.

 

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profile of qualifications

 

         top performer who excels at analyzing markets, identifying lucrative new business opportunities, defining strategies for capturing new viewers and developing an existing base, and attaining solid leveraging in competitive industries.

         out-of-the-box thinker who conceptualizes, creates, and delivers highly effective brand positioning plans, along with cost-effectively developing regular budgets and financial projections, and handling all profit & loss responsibility.

         ambitious self-starter who prioritizes and manages diverse tasks within high-pressure, deadline-driven situations.

 

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professional synopsis

 

brand manager brand management

scripps networks interactive food network & cooking channel, new york, ny                                             2006 c present

 

         utilize broad scope of industry skills toward creating and executing strategic brand positioning for food network, cooking channel, and travel channel s public relations, talent management, research, culinary, and creative teams.

         optimize marketing results by collaboratively working with external agencies, clients, and internal matrix groups, along with analyzing and implementing strategies via swot / media and lead decision-making with brand advisor.

         develop targeted product planning models for cooking channel and merchandise launches, new tv / media acquisitions, on-air programs, and brand extensions (i.e. food network magazine, cookbooks, partnerships, dvds.).

         direct long-range and current strategic planning campaigns with senior executives, along with handling all monthly / quarterly / annual budgets and financial planning, profit & loss, and cost estimation in new / existing product lines.

 

online brand consultant

forthegourmet.com, new york, ny                                                                                                                                    2008 c present

 

         present, pitch, negotiate, and brainstorm with clients to create innovative online emerging digital space opportunities, as well as defining contextual strategic plans and implementing online creative campaigns and sweepstakes.

         interface among product merchants to promote new deals and ensure proper brand representation of products.

         play a vital role in supporting ceo by identifying and developing new business partnerships to meet company goals.

 

business analyst fas 109 professional services

crossborder solutions (start-up acquired by thomson financial), new york, ny                                                   2005 c 2006

 

         applied sharp analytical abilities toward consulting and providing product line tech support within software, media, and healthcare industries, including analyzing product implementations and prototypes for software design.

         maximized efficiency by converting client financial reports into software solutions and troubleshot cases, along with testing and reviewing annual reports for executive-level management, sales teams, and software developers.

 

revenue analyst cash & revenue operations

home box office (hbo), new york, ny                                                                                                                                      2004 c 2005

 

         drove business growth by implementing financial impact for hbo on demand and cinemax on demand launches with ad-sales marketing and affiliate sales teams, including completing monthly closings, maintaining billing integrity, maintaining sox compliance, and facilitating monthly subscriber variance reports of top affiliate accounts.

         identified, quantified, and collaborated deal terms with finance, cable affiliates, legal, and on-demand marketing.

 

royalties / licensing intern artist royalties

warner music group, new york, ny                                                                                                                                                       2003

 

         supported internal / external royalty issues by researching song ownership / administration, participating in copyright mechanical licensing processes, and editing music talent roster lists and ascap and bmi license agreements.

 

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education & technical summary

 

bachelor of business administration (cum laude; finance & management double major)                            pace university

 

microsoft office suite • microsoft access (internal) • talent contract systems • peoplesoft financial systems

internal budget reporting media • talent management systems • seo software

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