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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



accomplished marketing, pr, and sales specialist eager to contribute superior business development, strategic marketing, and client relation skills toward actively supporting the employer in driving business growth



profile of qualifications

         offer strong practical marketing, business development, sales, public relations, and event planning experience, with expertise in facilitating a client-focused, service-oriented environment vital to maximizing customer satisfaction and retention

         effectively prospect, secure, and retain diverse client base; cultivate long-term business relationships that generate referrals and new leads while providing excellent service for existing customers and expanding sales pipeline

         proactively monitor industry trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop markets

         assist with a broad range of functions and quickly adapt to shifting departmental needs; successfully prioritize multiple responsibilities to meet critical deadlines

         dynamic communication, presentation, negotiation, and relationship management skills


recent achievements

  • increased personal enrollment figures by 125% from 2008 c 2010
  • maintain exceptionally high 80-85% conversion rate
  • frequently ranked #1 at the dallas location for personally developed leads
  • consistently ranked in top five across all 20 nationwide campuses in the remington college system
  • actively contribute to developing exciting special events for prospective students and their parents


texas a&m university-commerce, commerce, tx

master of business administration                                                                                                         2008

bachelor of science in business administration, marketing minor                                                 insert year


academic activities

event planner / presenter / committee member, breakout entertainment

member / student ambassador, golden leos

member, naacp texas a&m university-commerce chapter


professional synopsis

remington college c dallas campus, garland, tx                                                          2008 c present

high school admissions representative

  • apply depth of knowledge regarding college programs towards advising prospective students on admissions and degree completion requirements across all areas of study
  • generate viable leads and initiate contact, deliver multiple daily presentations and interviews, provide personalized guidance and advice for high school seniors and their parents, conduct campus tours, and follow up on prospects
  • accurately qualify students, complete admissions paperwork, enroll students in programs
  • work closely with administrators, faculty, and teachers to develop and execute initiatives employing varied tactics to strategically increase program enrollment and student retention
  • utilize campusvue to maintain detailed records and produce analytical reports to assist in accurately forecasting program needs and enrollment trends
  • ensure compliance with all federal, state, and local privacy laws, as well as college policies regarding the handling of confidential information


jennifer ratliff                                                                                                                                                                                         page 2


xclusive clothing co., garland, tx                                                                                         2004 c 2008

public relations and marketing representative

  • performed market research to develop trend forecasts and public relations strategies targeting diverse demographics to expand client base
  • proficiently coordinated fashion shows in a variety of locations throughout the dallas-fort worth metro area; collaborated with models, vendors, and venues
  • planned and conducted biweekly company meetings regarding product and financial performance; maintain physical inventory and recordkeeping


texas a&m university-commerce, commerce, tx                                                                    2006 c 2008

graduate assistant to assistant director of student activities (9/07 c 4/08)

  • successfully coordinated volunteer operations for the big event, a major annual collaboration between texas a&m university and the city of commerce
  • worked closely with community leaders including the mayor, commissioner, and the manager of the chamber of commerce; facilitated event planning, organization, and execution in line with established objectives
  • planned menu for on-campus functions; served as liaison for organization and campus activities
  • performed a broad scope of administrative duties within the student activities office and the greek life office

special collections and director's office of library, james g. gee library (1/06 c 5/07)

  • selected to serve as lead assistant to the director of the special collections department
  • assisted with substantial research for the digital library, a leader and parent to other libraries in its field
  • provided excellent customer service for archival section library patrons


military background

texas army national guard, dallas, tx & lackland airforce base                                    1997 c 2007

administrative personnel specialist

  • extensive experience within the visitor registration center providing initial point of contact service; confirmed identity of base visitors, accurately recorded related information in center database
  • responsible for supervision of up to four soldiers concurrently; resolved unit-wide military personnel issues; served at security checkpoints; prepared and reconciled payroll matters
  • selected for prestigious position representing lackland airforce base and supplying excellent guest services for distinguished visiting personnel


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